{"id":35958,"date":"2026-07-01T12:42:03","date_gmt":"2026-07-01T09:42:03","guid":{"rendered":"https:\/\/www.qatifscience.com\/?p=35958"},"modified":"2026-07-01T12:42:03","modified_gmt":"2026-07-01T09:42:03","slug":"%d9%88%d9%85%d8%b6%d8%a7%d8%aa-%d9%85%d8%b9%d8%b1%d9%81%d9%8a%d8%a9-%d9%85%d9%86-%d9%83%d8%aa%d8%a7%d8%a8-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d8%b3%d8%ad%d8%b1%d9%8a%d8%a9-%d9%85","status":"publish","type":"post","link":"https:\/\/www.qatifscience.com\/?p=35958","title":{"rendered":"\u0648\u0645\u0636\u0627\u062a \u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0646 \u0643\u062a\u0627\u0628: \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629: \u0645\u0627\u0630\u0627 \u062a\u0642\u0648\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0627 \u062a\u0631\u064a\u062f \u2013 \u062a\u0631\u062c\u0645\u0629* \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0633\u0644\u0645\u0627\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u064a"},"content":{"rendered":"

\u0625\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628:\u00a0<\/strong><\/span>
\n\u201c\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629: \u0645\u0627\u0630\u0627 \u062a\u0642\u0648\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0627 \u062a\u0631\u064a\u062f\u201d<\/span>
\n[Magic Words: What to Say to Get Your Way]<\/span><\/h3>\n

\u062a\u0646\u0635\u0651\u0644:<\/span><\/strong>
\n\u0644\u0627 \u062a\u0639\u0628\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0631\u062c\u0645\u0627\u062a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0639\u0646 \u062a\u0623\u064a\u064a\u062f\u064d \u0623\u0648 \u0631\u0641\u0636\u064d \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0641\u064a \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u060c \u0628\u0644 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0631\u0628\u064a \u0639\u0628\u0631 \u0646\u0642\u0644 \u0645\u0639\u0627\u0631\u0641 \u0648\u0631\u0624\u0649 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0639 \u0627\u0644\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0646\u0649 \u0648\u0627\u0644\u0633\u064a\u0627\u0642 \u0628\u0623\u0642\u0635\u0649 \u062f\u0631\u062c\u0627\u062a \u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0623\u0645\u0627\u0646\u0629. \u0648\u0642\u062f \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u062f \u0623\u0641\u0643\u0627\u0631\u064b\u0627 \u0623\u0648 \u062a\u0635\u0648\u0631\u0627\u062a \u0642\u062f \u0644\u0627 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0628\u0639\u0636 \u0627\u0644\u0642\u0646\u0627\u0639\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u060c \u063a\u064a\u0631 \u0623\u0646 \u0646\u0634\u0631\u0647\u0627 \u064a\u0623\u062a\u064a \u0641\u064a \u0633\u064a\u0627\u0642 \u062f\u0639\u0645 \u0627\u0644\u062d\u0648\u0627\u0631 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u060c \u0648\u0628\u0646\u0627\u0621 \u062c\u0633\u0648\u0631 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0648\u0627\u0644\u0641\u0643\u0631\u064a\u060c \u0648\u0625\u062a\u0627\u062d\u0629 \u0645\u0633\u0627\u062d\u0629 \u0644\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u064a \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0643\u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u063a\u064a\u0631\u0647\u0627. \u0648\u0646\u0623\u0645\u0644 \u0623\u0646 \u062a\u0633\u0647\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u0631\u062c\u0645\u0627\u062a \u0641\u064a \u062a\u0648\u0633\u064a\u0639 \u0622\u0641\u0627\u0642 \u0627\u0644\u0642\u0627\u0631\u0626 \u0627\u0644\u0639\u0631\u0628\u064a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0646\u0642\u062f\u064a\u060c \u0645\u0639 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u062d\u0642 \u0643\u0644 \u0642\u0627\u0631\u0626 \u0641\u064a \u062a\u0628\u0646\u0651\u064a \u0645\u0627 \u064a\u0631\u0627\u0647 \u0645\u0646\u0627\u0633\u0628\u064b\u0627 \u0623\u0648 \u0646\u0642\u062f\u0647 \u0628\u0648\u0639\u064a \u0648\u0627\u062d\u062a\u0631\u0627\u0645.<\/span>
\n\u0648\u0642\u062f \u062c\u0631\u0649 \u0641\u064a \u0625\u0639\u062f\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0631\u062c\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0639\u062f\u0629 \u0645\u0646\u0635\u0627\u062a \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI Platforms) \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0635\u064a\u0627\u063a\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0639\u0631\u0636\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u062f\u062e\u0644 \u0634\u062e\u0635\u064a \u0648\u0628\u062a\u0635\u0631\u0641 \u0648\u0627\u0639\u064d \u0641\u064a \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629\u060c \u0634\u0645\u0644 \u062f\u0645\u062c \u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629\u060c \u0628\u0645\u0627 \u064a\u0631\u0627\u0639\u064a \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0648\u0627\u0644\u0641\u0643\u0631\u064a\u060c \u0648\u064a\u0636\u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0645\u0639\u0646\u0649 \u0648\u0633\u0644\u0627\u0633\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u062f\u0648\u0646 \u0625\u062e\u0644\u0627\u0644 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u0644\u064a.<\/span><\/p>\n

\u062a\u0639\u0631\u064a\u0641 \u0645\u062e\u062a\u0635\u0631 \u0628\u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0646 \u0634\u0631\u0643\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 (Amazon):<\/strong><\/span>
\n\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u062a\u064a “\u064a\u062c\u0628 \u0642\u0631\u0627\u0621\u062a\u0647\u0627” \u0644\u0646\u0627\u062f\u064a \u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 (Next Big Idea Club)<\/span>
\n\u062a\u0643\u0634\u0641 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0644\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0627\u0647 \u0628\u064a\u0631\u063a\u0631 (Jonah Berger)\u060c \u0648\u0647\u0648 \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0648\u0641\u0642\u0627\u064b \u0644\u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 (New York Times)\u060c \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0633\u062a\u0629 \u0623\u0646\u0648\u0627\u0639 \u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0646 \u062a\u064f\u0639\u0632\u0651\u0632 \u062a\u0623\u062b\u064a\u0631\u0643 \u0641\u064a \u0643\u0644 \u0645\u062c\u0627\u0644 \u0645\u0646 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062d\u064a\u0627\u0629: \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0623\u0642\u0648\u0649\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u062a\u062d\u0641\u064a\u0632 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644.<\/span>
\n\u0625\u0646 \u0643\u0644 \u0645\u0627 \u0646\u0642\u0648\u0645 \u0628\u0647 \u062a\u0642\u0631\u064a\u0628\u0627\u064b \u064a\u062a\u0636\u0645\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a\u061b \u0641\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0647\u064a \u0648\u0633\u064a\u0644\u062a\u0646\u0627 \u0644\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u0627\u0644\u062a\u0631\u0627\u0628\u0637\u060c \u0648\u0647\u064a \u0627\u0644\u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0643\u0644 \u062a\u0623\u062b\u064a\u0631 \u0644\u0641\u0638\u064a. \u0648\u0628\u0647\u0627 \u064a\u0642\u0648\u062f \u0627\u0644\u0642\u0627\u062f\u0629\u060c \u0648\u064a\u0628\u064a\u0639 \u0627\u0644\u0628\u0627\u0626\u0639\u0648\u0646\u060c \u0648\u064a\u064f\u0631\u0628\u0651\u064a \u0627\u0644\u0622\u0628\u0627\u0621 \u0648\u0627\u0644\u0623\u0645\u0647\u0627\u062a. \u0643\u0645\u0627 \u0623\u0646\u0647\u0627 \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u0639\u0644\u0651\u0645 \u0628\u0647\u0627 \u0627\u0644\u0645\u0639\u0644\u0645\u0648\u0646\u060c \u0648\u064a\u062d\u0643\u0645 \u0628\u0647\u0627 \u0635\u0646\u0627\u0639 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a\u060c \u0648\u064a\u0634\u0631\u062d \u0628\u0647\u0627 \u0627\u0644\u0623\u0637\u0628\u0627\u0621. \u0628\u0644 \u0648\u062d\u062a\u0649 \u0625\u0646 \u0623\u0641\u0643\u0627\u0631\u0646\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 \u0648\u0627\u0644\u0633\u0631\u064a\u0629 \u062a\u0639\u062a\u0645\u062f \u0647\u064a \u0627\u0644\u0623\u062e\u0631\u0649 \u0639\u0644\u0649 \u0627\u0644\u0644\u063a\u0629.<\/span>
\n\u0644\u0643\u0646 \u0628\u0639\u0636 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062a\u0645\u062a\u0644\u0643 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0623\u0642\u0648\u0649 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627\u061b \u0641\u0647\u064a \u0623\u0643\u062b\u0631 \u0628\u0631\u0627\u0639\u0629 \u0641\u064a \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0622\u0631\u0627\u0621\u060c \u0648\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0639\u0645\u0644. \u0641\u0645\u0627 \u0647\u064a \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0642\u0648\u062a\u0647\u0627\u061f<\/span>
\n\u0641\u064a \u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u00bb (Magic Words)\u060c \u064a\u0645\u0646\u062d\u0643 \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0627\u0644\u0633\u064a\u062f “\u062c\u0648\u0646\u0627\u0647 \u0628\u064a\u0631\u062c\u0631” \u0646\u0638\u0631\u0629 \u0641\u0627\u062d\u0635\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0645 \u0627\u0644\u062d\u062f\u064a\u062b \u0648\u0633\u064a\u0643\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u0644\u063a\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u0648\u0638\u064a\u0641\u0647\u0627. \u0641\u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629\u060c \u0648\u0627\u0644\u0644\u0633\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u062d\u0627\u0633\u0648\u0628\u064a\u0629 (Computational Linguistics)\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0631\u0642\u0645\u0646\u0629 \u0643\u0644 \u0634\u064a\u0621 \u2014 \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u062e\u0637\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u062f\u064a\u0645 (Cover letters) \u0648\u062d\u062a\u0649 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u2014 \u0642\u062f \u0623\u062b\u0645\u0631\u062a \u0639\u0646 \u0631\u0624\u0649 \u0648\u0627\u0643\u062a\u0634\u0627\u0641\u0627\u062a \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629.<\/span>
\n\u0627\u0643\u062a\u0634\u0641 \u0648\u062a\u0639\u0644\u0651\u0645 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627: <\/span>
\n1. \u0631\u062c\u0627\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648<\/span>
\n2. \u0627\u0644\u0645\u062d\u0627\u0645\u0648\u0646 \u0644\u0625\u0642\u0646\u0627\u0639 \u0647\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u0641\u064a\u0646\u060c \u0648<\/span>
\n3. \u0631\u0648\u0627\u0629 \u0627\u0644\u0642\u0635\u0635 \u0644\u0623\u0633\u0631 \u0642\u0644\u0648\u0628 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u061b \u0648<\/span>
\n4. \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0641\u0632 \u0628\u0647\u0627 \u0627\u0644\u0645\u0639\u0644\u0645\u0648\u0646 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629\u060c \u0648<\/span>
\n5. \u0643\u064a\u0641 \u064a\u0631\u0641\u0639 \u0645\u0645\u062b\u0644\u0648 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u0631\u0636\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646. \u0643\u0645\u0627 <\/span>
\n6. \u0633\u062a\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u0636\u0645\u0646 \u0645\u0624\u0633\u0633\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648<\/span>
\n7. \u0643\u064a\u0641 \u064a\u0635\u0646\u0639 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u064a\u0648\u0646 \u0623\u063a\u0627\u0646\u064a \u0636\u0627\u0631\u0628\u0629 (\u0646\u0627\u062c\u062d\u0629)\u060c \u0648<\/span>
\n8. \u0643\u064a\u0641 \u062a\u0645\u0643\u0646 \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u0646\u0641\u0633 \u0645\u0646 \u062a\u062d\u062f\u064a\u062f \u0645\u062e\u0637\u0648\u0637\u0629 \u0634\u0643\u0633\u0628\u064a\u0631\u064a\u0629 (Shakespearean) \u062f\u0648\u0646 \u0623\u0646 \u064a\u0642\u0631\u0624\u0648\u0627 \u0645\u0633\u0631\u062d\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0642\u0637.<\/span>
\n\u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u063a\u064a\u0631 \u0627\u0644\u0631\u0648\u0627\u0626\u064a (\u0627\u0644\u0648\u0627\u0642\u0639\u064a) \u0645\u064f\u0635\u0645\u064e\u0651\u0645 \u0644\u0643\u0644 \u0645\u0646 \u064a\u0631\u064a\u062f \u062a\u0639\u0632\u064a\u0632 \u062a\u0623\u062b\u064a\u0631\u0647\u061b \u062d\u064a\u062b \u064a\u0648\u0641\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062f\u0648\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629. \u0648\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u062d\u0627\u0648\u0644 \u0625\u0642\u0646\u0627\u0639 \u0639\u0645\u064a\u0644\u060c \u0623\u0648 \u062a\u062d\u0641\u064a\u0632 \u0641\u0631\u064a\u0642 \u0639\u0645\u0644\u060c \u0623\u0648 \u062f\u0641\u0639 \u0645\u0624\u0633\u0633\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627 \u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0623\u0645\u0648\u0631 \u0628\u0645\u0646\u0638\u0648\u0631 \u0645\u062e\u062a\u0644\u0641\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0633\u064a\u0648\u0636\u062d \u0644\u0643 \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629.<\/span>
\n\u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0633\u0646\u0648\u0627\u062a \u0645\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 (Behavioral Science)\u060c \u064a\u064f\u0641\u0643\u0651\u0643 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647\u0627:<\/span>
\n1. \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0647\u0648\u064a\u0629 \u0648\u0627\u0644\u0641\u0627\u0639\u0644\u064a\u0629 (Activate Identity and Agency): \u062a\u0639\u0644\u0651\u0645 \u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0623\u0643\u062b\u0631 \u0625\u0642\u0646\u0627\u0639\u0627\u064b \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0641\u0639\u0627\u0644\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u062a\u063a\u064a\u064a\u0631 \u0628\u0633\u064a\u0637 \u0641\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0625\u0628\u062f\u0627\u0639\u0627\u064b \u0648\u062a\u062d\u0642\u064a\u0642\u0627\u064b \u0644\u0623\u0647\u062f\u0627\u0641\u0643.<\/span>
\n2. \u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u062b\u0642\u0629 (Convey Confidence): \u0627\u0643\u062a\u0634\u0641 \u0644\u063a\u0629 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u062d\u0627\u0645\u064a\u0646 \u0639\u0644\u0649 \u0625\u0642\u0646\u0627\u0639 \u0647\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u0641\u064a\u0646 \u0648\u0627\u0644\u0642\u0627\u062f\u0629 \u0639\u0644\u0649 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u062a\u0639\u0644\u0651\u0645 \u0645\u062a\u0649 \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u0634\u0643 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629.<\/span>
\n3. \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 (Ask the Right Questions): \u0627\u0641\u0647\u0645 \u0627\u0644\u0639\u0644\u0645 \u0627\u0644\u0643\u0627\u0645\u0646 \u0648\u0631\u0627\u0621 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629\u060c \u0648\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0639\u0644\u0643 \u0637\u0644\u0628 \u0627\u0644\u0646\u0635\u064a\u062d\u0629 \u062a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b\u060c \u0648\u0643\u064a\u0641 \u062a\u0639\u0645\u0642 \u0623\u064a \u0631\u0627\u0628\u0637\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/span>
\n4. \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 (Leverage Concreteness): \u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u062a\u0636\u0645\u0646 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0648\u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0623\u0646 \u0635\u0648\u062a\u0647\u0645 \u0645\u0633\u0645\u0648\u0639\u060c \u0648\u0644\u0645\u0627\u0630\u0627 \u0627\u0644\u062a\u062d\u062f\u062b \u0639\u0646 “\u0625\u0635\u0644\u0627\u062d” \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u064a\u064f\u0639\u062a\u0628\u0631 \u0623\u0641\u0636\u0644 \u0645\u0646 “\u062d\u0644\u0647\u0627”.<\/span>
\n5. \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 (Employ Emotion): \u0623\u062a\u0642\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a (Podcast) \u0627\u0644\u0646\u0627\u062c\u062d \u0648\u062a\u0623\u0633\u0631 \u0623\u064a \u062c\u0645\u0647\u0648\u0631\u060c \u0648\u0630\u0644\u0643 \u0639\u0628\u0631 \u062a\u0639\u0644\u0645 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0635\u0646\u0639 \u0642\u0635\u0629 \u062c\u064a\u062f\u0629 \u062d\u0642\u0627\u064b.<\/span><\/p>\n

\u0628\u0639\u0636 \u0622\u0631\u0627\u0621 \u0627\u0644\u0646\u0642\u0627\u062f \u062d\u0648\u0644 \u0627\u0644\u0643\u062a\u0627\u0628:<\/span><\/strong>
\n1. \u0627\u0644\u0633\u064a\u062f \u0622\u062f\u0627\u0645 \u062c\u0631\u0627\u0646\u062a (Adam Grant)\u060c \u0627\u0644\u0645\u0624\u0644\u0641 \u0635\u0627\u062d\u0628 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 \u0644\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0639\u0646 \u0643\u062a\u0627\u0628 “\u0641\u0643\u0631 \u0645\u062c\u062f\u062f\u0627\u064b” (Think Again) \u0648\u0645\u0642\u062f\u0645 \u0628\u0648\u062f\u0643\u0627\u0633\u062a \u0641\u064a \u0645\u0646\u0635\u0629 \u062a\u064a\u062f (TED) \u0627\u0644\u0634\u0647\u064a\u0631 \u062a\u062d\u062a \u0627\u0633\u0645: \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 “Re: Thinking\u201d\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: “\u0642\u0631\u0627\u0621\u0629 \u0622\u0633\u0631\u0629 \u062a\u0648\u0636\u062d \u0643\u064a\u0641 \u062a\u0634\u0643\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u062d\u062c\u0645 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0630\u064a \u0646\u062d\u062f\u062b\u0647. \u064a\u062a\u0645\u064a\u0632 \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0627\u0647 \u0628\u064a\u0631\u062c\u0631 \u0628\u0645\u0648\u0647\u0628\u0629 \u0641\u0630\u0629 \u0641\u064a \u062c\u0639\u0644 \u0627\u0644\u0639\u0644\u0645 \u064a\u062a\u0644\u0623\u0644\u0623\u060c \u0648\u0647\u0648 \u0644\u0627 \u064a\u064f\u062e\u0628\u0631\u0643 \u0641\u062d\u0633\u0628 \u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0648\u062a\u062a\u062d\u062f\u0651\u062b \u0628\u0625\u0642\u0646\u0627\u0639 \u0623\u0643\u0628\u0631 \u2014 \u0628\u0644 \u064a\u0648\u0636\u062d \u0644\u0643 \u0630\u0644\u0643 \u0639\u0645\u0644\u064a\u0627\u064b”. <\/span>
\n2. \u0627\u0644\u0633\u064a\u062f \u0633\u0643\u0648\u062a \u063a\u0627\u0644\u0648\u0627\u064a (Scott Galloway)\u060c \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0648\u0641\u0642\u0627\u064b \u0644\u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 \u0639\u0646 \u0643\u062a\u0627\u0628\u064a “\u062a\u0627\u0626\u0647” (Adrift) \u0648”\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u0629” (The Four)\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: “\u062b\u0645\u0629 \u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u062d\u0642 \u0648\u0628\u064a\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0624\u062b\u0631\u0627\u064b\u061b \u0648\u0643\u0644\u0645\u0627\u062a \u0642\u0644\u064a\u0644\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0623\u0646 \u062a\u0635\u0646\u0639 \u0643\u0644 \u0627\u0644\u0641\u0627\u0631\u0642. \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0623\u0646 \u062a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u0625\u0642\u0646\u0627\u0639\u0627\u064b\u060c \u0641\u0627\u0642\u0631\u0623 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628”. <\/span>
\n3. \u0627\u0644\u0633\u064a\u062f \u062a\u0634\u0627\u0631\u0644\u0632 \u062f\u0648\u064a\u062c (Charles Duhigg)\u060c \u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b “\u0642\u0648\u0629 \u0627\u0644\u0639\u0627\u062f\u0629” (The Power of Habit) \u0648\u0643\u062a\u0627\u0628 “\u0623\u0630\u0643\u064a\u0627\u0621 \u0648\u0623\u0633\u0631\u0639 \u0648\u0623\u0641\u0636\u0644” (Smarter Faster Better)\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: “\u0627\u0644\u0644\u063a\u0629 \u062a\u062d\u064a\u0637 \u0628\u0646\u0627 \u0644\u062f\u0631\u062c\u0629 \u0623\u0646\u0646\u0627 \u0646\u0646\u0633\u0649 \u0648\u062c\u0648\u062f\u0647\u0627 \u0623\u062d\u064a\u0627\u0646\u0627\u064b. \u0644\u0643\u0646 \u062b\u0645\u0629 \u0643\u0644\u0645\u0627\u062a \u062a\u0645\u062a\u0644\u0643 \u0642\u0648\u0629 \u0623\u0643\u0628\u0631\u061b \u0648\u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u00bb \u064a\u0648\u0636\u062d \u0644\u0646\u0627 \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627”. <\/span>
\n4. \u0627\u0644\u062f\u0643\u062a\u0648\u0631 \u0645\u0627\u0631\u0634\u0627\u0644 \u063a\u0648\u0644\u062f\u0633\u0645\u064a\u062b (Dr. Marshall Goldsmith)\u060c \u0627\u0644\u0645\u062f\u0631\u0628 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0623\u0648\u0644 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u062d\u0633\u0628 \u062a\u0635\u0646\u064a\u0641 \u0645\u0646\u0635\u0629 ” \u062b\u064a\u0646\u0643\u0631\u0632 \u0665\u0660” “Thinkers50″\u060c \u0648\u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0648\u0641\u0642\u0627\u064b \u0644\u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 \u0639\u0646 \u0643\u062a\u0628 “\u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629” (The Earned Life)\u060c \u0648\u0643\u062a\u0627\u0628 “\u0627\u0644\u0645\u062d\u0641\u0632\u0627\u062a” (Triggers)\u060c \u0648\u0643\u062a\u0627\u0628 “\u0645\u0646 \u0623\u0648\u0635\u0644\u0643 \u0625\u0644\u0649 \u0647\u0646\u0627 \u0644\u0646 \u064a\u0648\u0635\u0644\u0643 \u0625\u0644\u0649 \u0647\u0646\u0627\u0643” (What Got You Here Won’t Get You There) \u201c\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0642\u0648\u0629 \u2014 \u062a\u0639\u0644\u0645 \u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u0635\u0627\u0644\u062d\u0643 \u0648\u0631\u0627\u0642\u0628 \u0643\u064a\u0641 \u0633\u062a\u062a\u063a\u064a\u0631 \u062d\u064a\u0627\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u062c\u0630\u0631\u064a\u0627\u064b! \u0625\u0646 \u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u00bb\u060c \u0627\u0644\u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u0623\u062d\u062f\u062b \u0627\u0644\u0623\u0628\u062d\u0627\u062b\u060c \u0647\u0648 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0630\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647 \u0644\u0635\u0642\u0644 \u0643\u0644\u0645\u0627\u062a\u0643 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0625\u0642\u0646\u0627\u0639 \u0648\u0627\u0644\u0628\u064a\u0639 \u0648\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f\u0647\u0627”.<\/span>
\n5. \u0627\u0644\u0633\u064a\u062f \u062f\u0627\u0646\u064a\u0627\u0644 \u0647\u0640. \u0628\u064a\u0646\u0643 (Daniel H. Pink)\u060c \u0627\u0644\u0645\u0624\u0644\u0641 \u0635\u0627\u062d\u0628 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 \u0644\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0639\u0646 \u0643\u062a\u0627\u0628 “\u0623\u0646 \u062a\u0628\u064a\u0639 \u0647\u0648 \u0623\u0645\u0631 \u0625\u0646\u0633\u0627\u0646\u064a” (To Sell Is Human)\u060c \u0648\u0643\u062a\u0627\u0628 “\u0642\u0648\u0629 \u0627\u0644\u0646\u062f\u0645” (The Power of Regret)\u060c \u0648\u0643\u0646\u0627\u0628 “\u0627\u0644\u062f\u0627\u0641\u0639” (Drive)\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: \u201c\u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u00bb \u0645\u0630\u0647\u0644 \u0648\u0645\u062f\u0647\u0634\u061b \u0641\u0647\u0648 \u064a\u0642\u062f\u0645 \u0645\u062c\u0645\u0648\u0639\u0629 \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u062d\u0648\u0644 \u0643\u064a\u0641 \u062a\u0635\u0628\u062d \u0634\u062e\u0635\u0627\u064b \u0623\u0643\u062b\u0631 \u0625\u0642\u0646\u0627\u0639\u0627\u064b\u060c \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0631\u0624\u0649 \u0648\u0623\u0641\u0643\u0627\u0631 \u0645\u0628\u062a\u0643\u0631\u0629 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0644\u063a\u0629. \u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0633\u064a\u063a\u064a\u0631 \u0628\u0634\u0643\u0644 \u062c\u0630\u0631\u064a \u0637\u0631\u064a\u0642\u0629 \u0643\u0644\u0627\u0645\u0643\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0625\u0646\u0635\u0627\u062a\u0643\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0643\u062a\u0627\u0628\u062a\u0643 \u2014 \u0648\u0631\u0628\u0645\u0627 \u064a\u063a\u064a\u0631 \u062d\u062a\u0649 \u0645\u0646 \u0647\u0648\u064a\u062a\u0643 \u0648\u0634\u062e\u0635\u064a\u062a\u0643”. <\/span>
\n6. \u0627\u0644\u0633\u064a\u062f \u063a\u0627\u064a \u0631\u0627\u0632 (Guy Raz)\u060c \u0645\u064f\u0642\u062f\u0651\u0645 \u0627\u0644\u0628\u0648\u062f\u0643\u0627\u0633\u062a \u0648\u0645\u064f\u0628\u062a\u0643\u0631 \u0628\u0631\u0627\u0645\u062c “\u0643\u064a\u0641 \u0628\u0646\u064a\u062a \u0647\u0630\u0627” (How I Built This) \u0648\u0628\u0631\u0646\u0627\u0645\u062c “\u062d\u0643\u0645\u0629 \u0645\u0646 \u0627\u0644\u0642\u0645\u0629” (Wisdom from the Top) \u0648\u0628\u0631\u0646\u0627\u0645\u062c “\u0627\u0644\u0645\u0628\u062f\u0639\u0648\u0646 \u0627\u0644\u0639\u0638\u0645\u0627\u0621” (The Great Creators) \u0648\u0628\u0631\u0646\u0627\u0645\u062c “\u0648\u0627\u0648 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 ” (Wow in the World)\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: \u201c\u0644\u0642\u062f \u063a\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0637\u0631\u064a\u0642\u0629 \u062d\u062f\u064a\u062b\u064a \u062a\u0645\u0627\u0645\u0627\u064b. \u0625\u0646\u0647 \u0644\u0623\u0645\u0631 \u0645\u0630\u0647\u0644 \u0648\u062d\u0627\u0628\u0633 \u0644\u0644\u0623\u0646\u0641\u0627\u0633 \u0623\u0646 \u062a\u0631\u0649 \u0628\u062d\u062b\u0627\u064b \u0639\u0644\u0645\u064a\u0627\u064b \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0644\u0645\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0648\u0636\u062d \u0644\u0646\u0627 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u062a\u0639\u0645\u064a\u0642 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u062d\u062c\u0645 \u062a\u0623\u062b\u064a\u0631\u0646\u0627. \u0625\u0646 \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0627\u0647 \u0628\u064a\u0631\u062c\u0631 \u0627\u0644\u0645\u0645\u062a\u0632\u062c\u0629 \u0628\u0623\u0633\u0644\u0648\u0628\u0647 \u0627\u0644\u0633\u0631\u062f\u064a \u0627\u0644\u0648\u0627\u0636\u062d \u0648\u0627\u0644\u062c\u0627\u0630\u0628 \u0643\u0641\u064a\u0644\u0629 \u0628\u0623\u0646 \u062a\u062d\u0648\u0651\u0644 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0625\u0644\u0649 \u0643\u0644\u0627\u0633\u064a\u0643\u064a\u0629 \u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629” (Behavioral Science). <\/span>
\n7. \u0627\u0644\u0633\u064a\u062f \u062c\u064a\u0645 \u0643\u0648\u0644\u064a\u0646\u0632\u060c \u0645\u0624\u0644\u0641 \u0643\u062a\u0627\u0628 “\u0645\u0646 \u062c\u064a\u062f \u0625\u0644\u0649 \u0639\u0638\u064a\u0645” (Good to Great) \u0648\u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0644\u0643\u062a\u0627\u0628 “\u0628\u064f\u0646\u064a \u0644\u064a\u0628\u0642\u0649” (Built to Last)\u060c \u0643\u062a\u0628 \u0642\u0627\u0626\u0644\u0627: \u201c\u0623\u0646\u0627 \u0645\u0645\u062a\u0646 \u0644\u0643\u0648\u0646\u064a \u0648\u0627\u062d\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0639\u0644\u0645\u0648\u0627 \u0639\u0644\u0649 \u064a\u062f \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u0644\u0645 \u0627\u0644\u0628\u0627\u0631\u0639 \u0648\u0627\u0644\u0641\u0630”.<\/span><\/p>\n

\"\"<\/strong><\/span><\/p>\n

\u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0627\u0628:<\/strong><\/span>
\n\u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0627 \u0628\u0631\u062c\u0631 (Jonah Berger) \u0647\u0648 \u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0643\u0644\u064a\u0629 “\u0648\u0627\u0631\u062b\u0648\u0646” (Wharton School) \u0628\u062c\u0627\u0645\u0639\u0629 \u0628\u0646\u0633\u0644\u0641\u0627\u0646\u064a\u0627 (University of Pennsylvania)\u060c \u0648\u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0648\u0644\u064a \u0644\u0643\u062a\u0628 \u0628\u0627\u0631\u0632\u0629 \u0645\u062b\u0644: <\/span>
\n1. \u0643\u062a\u0627\u0628 Contagious (\u0645\u064f\u0639\u062f\u064d)\u060c \u0648<\/span>
\n2. \u0643\u062a\u0627\u0628 Invisible Influence (\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062e\u0641\u064a)\u060c \u0648 <\/span>
\n3. \u0643\u062a\u0627\u0628 The Catalyst (\u0627\u0644\u0645\u062d\u0641\u0632). <\/span>
\n\u0648\u064a\u064f\u0639\u062f \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f “\u0628\u0631\u062c\u0631” \u062e\u0628\u064a\u0631\u0627\u064b \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u0631\u0645\u0648\u0642\u0627\u064b \u0641\u064a \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 (NLP)\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0647\u064a (Word of mouth)\u060c \u0648\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u062a\u062d\u0638\u0649 \u0628\u0627\u0644\u0631\u0648\u0627\u062c \u0648\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631.<\/span>
\n\u0623\u0628\u0631\u0632 \u0625\u0646\u062c\u0627\u0632\u0627\u062a\u0647 \u0648\u0645\u062d\u0637\u0627\u062a\u0647 \u0627\u0644\u0645\u0647\u0646\u064a\u0629:<\/span>
\n1. \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629: \u0646\u0634\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0633\u0628\u0639\u064a\u0646 \u0648\u0631\u0642\u0629 \u0628\u062d\u062b\u064a\u0629 \u0641\u064a \u0643\u0628\u0631\u0649 \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u0631\u0645\u0648\u0642\u0629.<\/span>
\n2. \u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629: \u062a\u0638\u0647\u0631 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0646\u0627\u0648\u0644 \u0623\u0628\u062d\u0627\u062b\u0647 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0641\u064a \u0645\u0637\u0628\u0648\u0639\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0634\u0647\u064a\u0631\u0629 \u0645\u062b\u0644 \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 (New York Times)\u060c \u0648\u0635\u062d\u064a\u0641\u0629 \u0648\u0648\u0644 \u0633\u062a\u0631\u064a\u062a \u062c\u0648\u0631\u0646\u0627\u0644 (Wall Street Journal)\u060c \u0648\u0645\u062c\u0644\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648 (Harvard Business Review).<\/span>
\n3. \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u064a\u0642\u062f\u0645 \u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0645\u0631\u0629 \u0644\u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 \u0634\u0631\u0643\u0629 \u062c\u0648\u062c\u0644\u060c \u0648\u0634\u0631\u0643\u0629 \u0623\u0628\u0644\u060c \u0648\u0634\u0631\u0643\u0629 \u0646\u0627\u064a\u0643\u064a\u060c \u0648\u0645\u0624\u0633\u0633\u0629 \u062c\u064a\u062a\u0633\u060c \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u0633\u062e\u064a\u0631 \u0642\u0648\u0629 \u0627\u0644\u0644\u063a\u0629\u060c \u0648\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u062c\u0639\u0644 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u0648\u0623\u0641\u0643\u0627\u0631\u0647\u0627 \u062a\u062d\u0642\u0642 \u0627\u0646\u062a\u0634\u0627\u0631\u0627\u064b \u0648\u0627\u0633\u0639\u0627\u064b.<\/span>
\n4. \u0627\u0644\u062a\u0643\u0631\u064a\u0645 \u0627\u0644\u0639\u0627\u0644\u0645\u064a: \u0635\u0646\u0641\u062a\u0647 \u0645\u062c\u0644\u0629 \u0641\u0627\u0633\u062a \u0643\u0648\u0645\u0628\u0627\u0646\u064a (Fast Company) \u0643\u0623\u062d\u062f \u0623\u0643\u062b\u0631 \u0627\u0644\u0634\u062e\u0635\u064a\u0627\u062a \u0625\u0628\u062f\u0627\u0639\u0627\u064b \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0648\u062a\u064f\u0637\u0628\u0639 \u0645\u0646 \u0643\u062a\u0628\u0647 \u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0646\u0633\u062e \u0627\u0644\u0645\u062a\u0631\u062c\u0645\u0629 \u0625\u0644\u0649 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0644\u063a\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645.<\/span><\/p>\n

\u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636**<\/span>\u00a0(Blinkist) \u0642\u0627\u0645\u062a \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0627\u0628 \u0641\u064a\u00a0\u201c\u0633\u062a \u0648\u0645\u0636\u0627\u062a\u201d<\/span><\/strong>\u00a0\u0645\u0639\u0631\u0641\u064a\u0629 \u0648\u0645\u0642\u062f\u0645\u0629\u00a0\u0648\u062e\u0644\u0627\u0635\u0629 \u0646\u0647\u0627\u0626\u064a\u0629<\/strong>\u060c\u00a0\u0648\u062a\u0639\u062a\u0628\u0631 \u0643\u0644 \u0648\u0645\u0636\u0629 \u062a\u0644\u062e\u064a\u0635\u0627 \u0644\u0641\u0635\u0644 \u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u00a0\u0648\u0647\u064a \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/em><\/strong><\/span><\/h3>\n

\u0627\u0644\u0645\u0642\u062f\u0645\u0629 –<\/strong> \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0644\u0635\u0627\u0644\u062d\u0643.<\/span>
\n\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062e\u0637\u0631 \u0628\u0628\u0627\u0644\u0643 \u0639\u0646\u062f\u0645\u0627 \u062a\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629\u061f \u0631\u0628\u0645\u0627 \u0643\u0644\u0645\u0629 \u0645\u062b\u0644 “\u0623\u0628\u0631\u0627\u0643\u0627\u062f\u0627\u0628\u0631\u0627” (Abracadabra) \u0623\u0648 \u0643\u0644\u0645\u0629 \u0645\u062b\u0644 “\u0625\u0643\u0633\u0628\u064a\u0643\u062a\u0648 \u0628\u0627\u062a\u0631\u0648\u0646\u0627\u0645” (Expecto Patronum).\u00bb (\u064a\u0642\u0635\u062f \u0627\u0644\u0643\u0627\u062a\u0628 \u0628\u0647\u0630\u0647 \u0627\u0644\u062a\u0639\u0627\u0648\u064a\u0630 \u0627\u0644\u062e\u064a\u0627\u0644\u064a\u0629 \u2014 \u0633\u0648\u0627\u0621 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 “\u0623\u0628\u0631\u0627\u0643\u0627\u062f\u0627\u0628\u0631\u0627” \u0627\u0644\u062a\u064a \u062a\u0639\u0646\u064a \u0628\u0627\u0644\u0622\u0631\u0627\u0645\u064a\u0629 “\u0633\u0623\u062e\u0644\u0642 \u0645\u0627 \u0623\u0642\u0648\u0644\u0647”\u060c \u0623\u0648 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 “\u0625\u0643\u0633\u0628\u064a\u0643\u062a\u0648 \u0628\u0627\u062a\u0631\u0648\u0646\u0627\u0645” \u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0623\u0641\u0644\u0627\u0645 \u0647\u0627\u0631\u064a \u0628\u0648\u062a\u0631\u2014 \u0627\u0644\u062a\u0645\u0647\u064a\u062f \u0628\u0623\u0646 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0642\u0648\u0629 \u062e\u0641\u064a\u0629 \u062a\u064f\u0634\u0628\u0647 \u0627\u0644\u0633\u062d\u0631 \u0641\u064a \u0625\u0642\u0646\u0627\u0639 \u0648\u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0645\u062c\u0631\u062f \u0646\u0637\u0642\u0647\u0627).<\/span>
\n\u0648\u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0644\u0627 \u062a\u062a\u062d\u062f\u062b \u0639\u0646 \u062a\u0639\u0627\u0648\u064a\u0630 \u062e\u064a\u0627\u0644\u064a\u0629\u061b \u0628\u0644 \u062a\u0628\u064a\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0639\u0628\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u062a\u062c\u0639\u0644 \u062d\u062f\u0648\u062b \u0646\u062a\u0627\u0626\u062c \u0645\u0639\u064a\u0646\u0629 \u0623\u0643\u062b\u0631 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0645\u0646 \u063a\u064a\u0631\u0647\u0627 \u2014 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u062b\u0644 \u0627\u0644\u0633\u062d\u0631.<\/span>
\n\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0642\u0648\u0644 \u0625\u0646\u0643 “\u062a\u0648\u0635\u064a” \u0628\u0634\u064a\u0621 \u0645\u0627\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u064a\u062c\u0639\u0644 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0622\u062e\u0631 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0627\u062a\u0628\u0627\u0639 \u0627\u0642\u062a\u0631\u0627\u062d\u0643 \u0628\u0646\u0633\u0628\u0629 34% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0627 \u0625\u0630\u0627 \u0642\u0644\u062a \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u0646\u0643 “\u062a\u062d\u0628” \u0647\u0630\u0627 \u0627\u0644\u0634\u064a\u0621. \u0644\u0643\u0646 \u0647\u0630\u0627 \u0644\u064a\u0633 \u0633\u0648\u0649 \u063a\u064a\u0636 \u0645\u0646 \u0641\u064a\u0636. <\/span>
\n\u062a\u064f\u0631\u064a\u0643 \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0629 \u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0644\u0645 \u0627\u0644\u062e\u0641\u064a \u0648\u0631\u0627\u0621 \u0627\u0644\u0644\u063a\u0629 \u0644\u0635\u0627\u0644\u062d\u0643. \u0641\u0647\u064a \u062a\u064f\u0639\u0644\u0651\u0645\u0643 \u0643\u064a\u0641 \u062a\u0648\u0638\u0651\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0644\u0628\u064a\u0639 \u0641\u0643\u0631\u0629 \u0645\u0627\u060c \u0648\u062d\u0644\u0651 \u0646\u0632\u0627\u0639\u060c \u0648\u0627\u0644\u062a\u0642\u062f\u0651\u0645 \u0644\u0644\u0623\u0645\u0627\u0645 \u2014 \u0633\u0648\u0627\u0621 \u0641\u064a \u0627\u0644\u0628\u064a\u062a \u0623\u0648 \u0641\u064a \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 – \u062a\u0646\u0634\u064a\u0637 \u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0648\u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0647\u0648\u064a\u0629<\/span><\/strong><\/span>
\n\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u062a\u064f\u062d\u064a\u0637 \u0628\u0646\u0627 \u0645\u0646 \u0643\u0644 \u062c\u0627\u0646\u0628. \u0641\u0643\u0644\u064c\u0651 \u0645\u0646\u0651\u0627 \u064a\u0633\u062a\u062e\u062f\u0645 \u0646\u062d\u0648 16,000 \u0643\u0644\u0645\u0629 \u064a\u0648\u0645\u064a\u0627\u064b. \u0648\u0631\u063a\u0645 \u0630\u0644\u0643\u060c \u0646\u0627\u062f\u0631\u0627\u064b \u0645\u0627 \u0646\u062a\u0648\u0642\u0641 \u0644\u0646\u0641\u0643\u0631 \u0645\u0644\u064a\u0627\u064b \u0641\u064a \u0645\u0627\u0647\u064a\u0629 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u0646\u062e\u062a\u0627\u0631\u0647\u0627 \u0648\u0646\u0637\u0644\u0642\u0647\u0627 \u0645\u0646 \u0628\u064a\u0646 \u0643\u0644 \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0644 \u0627\u0644\u0645\u062a\u062f\u0641\u0642.<\/span>
\n\u0648\u0644\u0643\u0646 \u062a\u0628\u064a\u0646 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u063a\u0627\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u0647\u0645\u064a\u0629.<\/span>
\n\u0641\u064a \u0639\u0627\u0645 2014\u060c \u0623\u062c\u0631\u0649 \u0639\u0644\u0645\u0627\u0621 \u062f\u0631\u0627\u0633\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0639\u0644\u0649 \u062a\u0631\u062a\u064a\u0628 \u0623\u0644\u0639\u0627\u0628\u0647\u0645. \u062d\u064a\u062b \u0633\u0645\u062d\u0648\u0627 \u0644\u0623\u0637\u0641\u0627\u0644 \u062a\u062a\u0631\u0627\u0648\u062d \u0623\u0639\u0645\u0627\u0631\u0647\u0645 \u0628\u064a\u0646 4 \u06485 \u0633\u0646\u0648\u0627\u062a \u0628\u0627\u0644\u0644\u0639\u0628 \u0644\u0641\u062a\u0631\u0629 \u0642\u0635\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a\u060c \u062b\u0645 \u0627\u0646\u062a\u0638\u0631\u0648\u0627 \u062d\u062a\u0649 \u0627\u0646\u062e\u0631\u0637\u0648\u0627 \u0641\u064a \u0646\u0634\u0627\u0637 \u0622\u062e\u0631\u060c \u0648\u0639\u0646\u062f\u0626\u0630\u064d \u0637\u0644\u0628\u0648\u0627 \u0645\u0646\u0647\u0645 \u0628\u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0641 \u0648\u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0636\u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u062a\u064a\u0646. \u062d\u064a\u062b \u0637\u0644\u0628 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0645\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0623\u0646 “\u064a\u0633\u0627\u0639\u062f\u0648\u0627” (Help) \u0641\u064a \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0623\u0644\u0639\u0627\u0628\u060c \u0628\u064a\u0646\u0645\u0627 \u0637\u0644\u0628\u0648\u0627 \u0645\u0646 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 “\u0645\u0633\u0627\u0639\u062f\u064a\u0646” (Helpers) \u0641\u064a \u062a\u0646\u0638\u064a\u0641 \u0627\u0644\u0623\u0644\u0639\u0627\u0628.<\/span>
\n\u0623\u064a\u0651 \u0645\u062c\u0645\u0648\u0639\u0629 \u062a\u0638\u0646 \u0623\u0646\u0647\u0627 \u0643\u0627\u0646\u062a \u0623\u0643\u062b\u0631 \u0625\u0642\u0628\u0627\u0644\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u062a\u064a\u0628\u061f<\/span>
\n\u0625\u0646\u0647\u0627 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u062a\u064a \u0634\u064f\u062c\u0639\u062a \u0639\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0623\u0641\u0631\u0627\u062f\u0647\u0627 “\u0645\u0633\u0627\u0639\u062f\u064a\u0646”.<\/span>
\n\u0648\u0647\u0630\u0627 \u064a\u0642\u0648\u062f\u0646\u0627 \u0625\u0644\u0649 \u0623\u0648\u0644 \u062d\u064a\u0644\u0629 \u0641\u064a \u062c\u0639\u0628\u062a\u0646\u0627: \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u0646\u0634\u0651\u0637 \u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0648\u062a\u0641\u0639\u0644 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0647\u0648\u064a\u0629.<\/span>
\n\u0648\u0625\u062d\u062f\u0649 \u0627\u0644\u0637\u0631\u0642 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0630\u0644\u0643 \u0647\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u2014 \u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0645\u0627 \u062d\u062f\u062b \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u062f\u0631\u0627\u0633\u0629. \u0641\u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u062a\u0633\u062a\u062d\u0636\u0631 \u0641\u064a \u0627\u0644\u0630\u0647\u0646 \u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0648\u0645\u0633\u0645\u064a\u0627\u062a \u0645\u062d\u062f\u062f\u0629\u061b \u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062f\u0642\u064a\u0642 \u0628\u064a\u0646 \u0642\u0648\u0644\u0646\u0627 \u0627\u0644\u0633\u064a\u062f\u0629 “\u0631\u064a\u0628\u064a\u0643\u0627 (Rebecca) \u062a\u062c\u0631\u064a” \u0648\u0627\u0644\u0633\u064a\u062f\u0629 “\u0644\u064a\u0632\u0627 (Lisa) \u0639\u062f\u0651\u0627\u0621\u0629”.<\/span>
\n\u0625\u0646 \u0627\u0644\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0648\u0627\u0644\u0645\u0633\u0645\u064a\u0627\u062a \u0645\u062b\u0644 “\u0639\u064e\u062f\u064e\u0651\u0627\u0621\u0629” \u062a\u0648\u062d\u064a \u0628\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062b\u0628\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629\u061b \u0641\u0647\u064a \u062a\u062c\u0639\u0644\u0646\u0627 \u0646\u0639\u062a\u0642\u062f \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0635\u0641\u0629 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0641\u0631\u062f. \u0648\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0628\u062f\u0648 \u0627\u0644\u062c\u0631\u064a \u062c\u0632\u0621\u0627\u064b \u062b\u0627\u0628\u062a\u0627\u064b \u0645\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0644\u064a\u0632\u0627\u060c \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0627\u0644\u0633\u064a\u062f\u0629 \u0631\u064a\u0628\u064a\u0643\u0627 \u0628\u0628\u0633\u0627\u0637\u0629 \u062a\u0645\u0627\u0631\u0633 \u0627\u0644\u062c\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u062d\u064a\u0646 \u0648\u0627\u0644\u0622\u062e\u0631.<\/span>
\n\u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u062a\u062d\u062f\u064a\u062f\u0627\u064b\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0627\u0633\u0645 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062f\u0641\u0639 \u0627\u0644\u0646\u0627\u0633 \u0644\u0644\u0642\u064a\u0627\u0645 \u0628\u0633\u0644\u0648\u0643 \u062c\u064a\u062f. \u0642\u062f \u0644\u0627 \u064a\u0631\u063a\u0628 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 “\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629” \u0643\u0641\u0639\u0644 \u0639\u0627\u0628\u0631 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0644\u062d\u0638\u0629\u060c \u0644\u0643\u0646\u0647\u0645 \u064a\u062d\u0628\u0648\u0646 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0623\u0646 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0645 \u0639\u0644\u0649 \u0623\u0646\u0647\u0645 “\u0645\u0633\u0627\u0639\u062f\u0648\u0646”. \u0648\u0641\u064a \u0639\u0627\u0645 2008\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0648\u0646 \u0641\u064a \u0627\u0644\u0633\u064a\u0627\u0633\u0629 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u0644\u0632\u064a\u0627\u062f\u0629 \u0625\u0642\u0628\u0627\u0644 \u0627\u0644\u0646\u0627\u062e\u0628\u064a\u0646\u061b \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0634\u062c\u064a\u0639 \u0627\u0644\u0646\u0627\u0633 \u0639\u0644\u0649 “\u0627\u0644\u062a\u0635\u0648\u064a\u062a” (\u0643\u0641\u0639\u0644)\u060c \u062a\u062d\u062f\u062b\u062a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0627\u0646\u062a\u062e\u0627\u0628\u064a\u0629 \u0639\u0646 “\u0623\u0646 \u062a\u0643\u0648\u0646 \u0646\u0627\u062e\u0628\u0627\u064b” (\u0643\u0627\u0633\u0645 \u0648\u0647\u0648\u064a\u0629). \u0648\u0642\u062f \u0646\u062c\u062d\u062a \u0647\u0630\u0647 \u0627\u0644\u062d\u064a\u0644\u0629 \u062a\u0645\u0627\u0645\u0627\u064b\u060c \u062d\u064a\u062b \u0627\u0631\u062a\u0641\u0639\u062a \u0646\u0633\u0628\u0629 \u0625\u0642\u0628\u0627\u0644 \u0627\u0644\u0646\u0627\u062e\u0628\u064a\u0646 \u0628\u0645\u0642\u062f\u0627\u0631 15%.<\/span>
\n\u0648\u0647\u0646\u0627\u0643 \u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649 \u0644\u062a\u0641\u0639\u064a\u0644 \u0634\u0639\u0648\u0631\u0646\u0627 \u0648\u062a\u0646\u0634\u064a\u0637 \u0627\u062d\u0633\u0627\u0633\u0646\u0627 \u0628\u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0648\u0647\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0629 “\u0644\u0627 \u0623\u0641\u0639\u0644” (Don\u2019t) \u0628\u062f\u0644\u0627\u064b \u0645\u0646 “\u0644\u0627 \u0623\u0633\u062a\u0637\u064a\u0639” (Can\u2019t).<\/span>
\n\u0641\u0639\u0646\u062f\u0645\u0627 \u0646\u062a\u0628\u0639 \u062d\u0645\u064a\u0629 \u063a\u0630\u0627\u0626\u064a\u0629 \u0645\u062b\u0644\u0627\u064b\u060c \u0646\u0639\u062a\u0627\u062f \u0639\u0644\u0649 \u0642\u0648\u0644 \u062c\u0645\u0644 \u0645\u0646 \u0642\u0628\u064a\u0644: “\u0644\u0627 \u0623\u0633\u062a\u0637\u064a\u0639 \u062a\u0646\u0627\u0648\u0644 \u0643\u0639\u0643\u0629 \u0627\u0644\u0634\u0648\u0643\u0648\u0644\u0627\u062a\u0629 \u0627\u0644\u0622\u0646 \u0644\u0623\u0646\u0646\u064a \u0623\u062d\u0627\u0648\u0644 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0635\u062d\u062a\u064a”. \u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0635\u064a\u063a\u0629 \u062a\u0648\u062d\u064a \u0628\u0623\u0646\u0646\u0627 \u0646\u0631\u064a\u062f \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0643\u0639\u0643\u0629\u060c \u0625\u0644\u0627 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0642\u0648\u0629 \u062e\u0627\u0631\u062c\u064a\u0629 \u062a\u0645\u0646\u0639\u0646\u0627 \u0645\u0646 \u0630\u0644\u0643\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644 \u0645\u0642\u0627\u0648\u0645\u0629 \u0627\u0644\u0625\u063a\u0631\u0627\u0621 \u0623\u0635\u0639\u0628 \u0628\u0643\u062b\u064a\u0631.<\/span>
\n\u0644\u0630\u0627\u060c \u0641\u064a \u0627\u0644\u0645\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0648\u0644 \u0641\u064a\u0647\u0627 \u062a\u063a\u064a\u064a\u0631 \u0639\u0627\u062f\u0629 \u0645\u0627\u060c \u062a\u062d\u062f\u062b \u0628\u0644\u063a\u0629 “\u0644\u0627 \u0623\u0641\u0639\u0644”: “\u0623\u0646\u0627 \u0644\u0627 \u0622\u0643\u0644 \u0643\u0639\u0643\u0629 \u0627\u0644\u0634\u0648\u0643\u0648\u0644\u0627\u062a\u0629”. \u0625\u0646 \u0643\u0644\u0645\u0629 “\u0644\u0627 \u0623\u0641\u0639\u0644” \u062a\u0646\u0634\u0637 \u0634\u0639\u0648\u0631\u0646\u0627 \u0628\u0627\u0644\u0647\u0648\u064a\u0629\u060c \u0648\u0645\u0631\u062f\u0648\u062f \u0630\u0644\u0643 \u064a\u0645\u0646\u062d\u0646\u0627 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0627\u0644\u0642\u0648\u0629 \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629\u061b \u0641\u0647\u064a \u062a\u0648\u062d\u064a \u0628\u0623\u0646\u0646\u0627 \u0644\u0627 “\u0646\u062d\u0627\u0648\u0644” \u0623\u0646 \u0646\u0643\u0648\u0646 \u0623\u0635\u062d\u0627\u0621\u060c \u0628\u0644 \u0646\u062d\u0646 \u0623\u0635\u062d\u0627\u0621 \u0628\u0627\u0644\u0641\u0639\u0644.<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 – \u062a\u062d\u062f\u0651\u062b \u0628\u062b\u0642\u0629<\/span><\/strong><\/span>
\n\u0623\u064a\u0627\u064b \u0643\u0627\u0646 \u0631\u0623\u064a\u0643 \u0641\u064a \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0627\u0644\u0633\u064a\u062f \u062f\u0648\u0646\u0627\u0644\u062f \u062a\u0631\u0627\u0645\u0628 (Donald Trump)\u060c \u0641\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0623\u0646 \u062a\u064f\u0646\u0643\u0631 \u0623\u0646\u0647 \u064a\u0623\u0633\u0631 \u062c\u0645\u0627\u0647\u064a\u0631\u0647. \u0641\u0623\u0633\u0644\u0648\u0628\u0647 \u0641\u064a \u0627\u0644\u062d\u062f\u064a\u062b \u0645\u064f\u0628\u0633\u0651\u0637 \u0648\u0645\u062a\u0643\u0631\u0651\u0631 \u2014 \u0648\u0645\u0639 \u0630\u0644\u0643 \u0641\u0647\u0648 \u064a\u0646\u062c\u062d \u0641\u064a \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0628\u0645\u0627 \u064a\u0642\u0648\u0644\u0647.<\/span>
\n\u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u062b\u0645\u0629 \u0634\u064a\u0621 \u0648\u0627\u062d\u062f \u064a\u062a\u0642\u0646\u0647 \u0627\u0644\u0633\u064a\u062f \u062a\u0631\u0627\u0645\u0628 \u0628\u0646\u062c\u0627\u062d\u060c \u0641\u0647\u0648 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0643\u0627\u0645\u0646\u0629 \u0641\u064a \u0637\u0631\u064a\u0642\u0629 \u062d\u062f\u064a\u062b\u0647.<\/span>
\n\u0641\u0627\u0644\u062b\u0642\u0629 \u064a\u0645\u0643\u0646\u0647\u0627 \u0623\u0646 \u062a\u0635\u0646\u0639 \u0643\u0644 \u0627\u0644\u0641\u0627\u0631\u0642 \u0641\u064a \u062c\u0639\u0644 \u062c\u0645\u0647\u0648\u0631\u0643 \u064a\u0642\u062a\u0646\u0639 \u0628\u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0643 \u0648\u064a\u062a\u0642\u0628\u0644\u0647\u0627 \u0623\u0645 \u0644\u0627.<\/span>
\n\u0641\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0627\u062e\u062a\u064a\u0627\u0631\u0646\u0627 \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0646 \u064a\u0624\u062b\u0631 \u0641\u064a \u0645\u0642\u062f\u0627\u0631 \u0627\u0644\u062b\u0642\u0629 \u0627\u0644\u062a\u064a \u0646\u0648\u0635\u0644\u0647\u0627 \u0644\u0644\u0622\u062e\u0631\u064a\u0646\u061f<\/span>
\n\u0627\u0641\u0639\u0644 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0631\u0626\u064a\u0633 \u062a\u0631\u0627\u0645\u0628\u061b \u062a\u0638\u0627\u0647\u0631 \u0628\u0623\u0646\u0643 \u0645\u0642\u062a\u0646\u0639 \u0628\u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0643 \u0628\u0646\u0633\u0628\u0629 100% \u0639\u0628\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0627\u062a \u062c\u0627\u0632\u0645\u0629 \u0648\u0642\u0627\u0637\u0639\u0629 \u0645\u062b\u0644 “\u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f” (Definitely)\u060c \u0648”\u0628\u062f\u064a\u0647\u064a\u0651\u0627\u064b” (Obviously)\u060c \u0648”\u0628\u0648\u0636\u0648\u062d” (Clearly). \u0641\u0641\u064a \u062d\u062f\u064a\u062b\u0646\u0627 \u0627\u0644\u064a\u0648\u0645\u064a \u0627\u0644\u0645\u0639\u062a\u0627\u062f\u060c \u0646\u0645\u064a\u0644 \u063a\u0627\u0644\u0628\u0627\u064b \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0635\u064a\u063a \u0627\u0644\u062a\u062d\u0648\u0637 (Hedges) \u0648\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0633\u060c \u0648\u0647\u064a \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 “\u0623\u0639\u062a\u0642\u062f” \u0648”\u0631\u0628\u0645\u0627” \u0648”\u0646\u0648\u0639\u0627\u064b \u0645\u0627”\u061b \u0648\u0646\u0644\u062c\u0623 \u0625\u0644\u064a\u0647\u0627 \u0644\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0645\u0627 \u0646\u0642\u0648\u0644\u0647 \u0647\u0648 \u0645\u062c\u0631\u062f \u0631\u0623\u064a \u0634\u062e\u0635\u064a \u0648\u0623\u0646\u0646\u0627 \u0644\u0633\u0646\u0627 \u0645\u062a\u0623\u0643\u062f\u064a\u0646 \u0645\u0646\u0647 \u062a\u0645\u0627\u0645\u0627\u064b.<\/span>
\n\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0637 \u0647\u0630\u0647 \u062a\u0648\u062d\u064a \u0628\u0642\u0644\u0629 \u0627\u0644\u062b\u0642\u0629. \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0642\u0627\u0637\u0639\u0629 \u0648\u0627\u0644\u062c\u0627\u0632\u0645\u0629 \u0623\u0646 \u0627\u0644\u0623\u0645\u0648\u0631 \u0648\u0627\u0636\u062d\u0629 \u0648\u0636\u0648\u062d \u0627\u0644\u0634\u0645\u0633\u061b \u0648\u0627\u0644\u0646\u0627\u0633 \u0628\u0637\u0628\u064a\u0639\u062a\u0647\u0645 \u064a\u0645\u064a\u0644\u0648\u0646 \u0648\u064a\u0647\u062a\u0645\u0648\u0646 \u0623\u0643\u062b\u0631 \u0628\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0634\u064a\u0621 \u064a\u0628\u062f\u0648 \u063a\u064a\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u062f\u062d\u0636 \u0623\u0648 \u0627\u0644\u0646\u0642\u0627\u0634.<\/span>
\n\u0644\u0643\u0646 \u062a\u062c\u062f\u0631 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0645\u0631 \u0645\u0647\u0645: \u0641\u0627\u0644\u0635\u0631\u0627\u062d\u0629 \u0627\u0644\u0645\u0641\u0631\u0637\u0629 \u0648\u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0642\u062f \u062a\u0646\u0642\u0644\u0628 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0639\u0643\u0633\u064a\u0629. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u0648\u0627\u062c\u0647 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u062d\u0642\u0627\u0626\u0642 \u062a\u062a\u0639\u0627\u0631\u0636 \u0645\u0639 \u0645\u0639\u062a\u0642\u062f\u0627\u062a\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0645\u064a\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0627\u0646\u063a\u0644\u0627\u0642 \u0648\u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639\u060c \u0648\u0643\u0623\u0646 \u0627\u0644\u0623\u0645\u0631 \u0623\u0634\u0628\u0647 \u0628\u0646\u0638\u0627\u0645 \u062f\u0641\u0627\u0639\u064a \u0645\u0636\u0627\u062f \u0644\u0644\u0625\u0642\u0646\u0627\u0639 \u0642\u062f \u062a\u0641\u0639\u0651\u0644 \u0644\u062f\u064a\u0647\u0645. \u0644\u0630\u0644\u0643\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0644\u0645 \u0645\u0633\u0628\u0642\u0627\u064b \u0623\u0646 \u0634\u062e\u0635\u0627\u064b \u0645\u0627 \u064a\u062a\u0628\u0646\u0649 \u0631\u0623\u064a\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u0627\u062e\u062a\u0644\u0627\u0641\u0627\u064b \u062c\u0630\u0631\u064a\u0627\u064b \u0648\u0645\u063a\u0627\u064a\u0631\u0627\u064b \u062a\u0645\u0627\u0645\u0627\u064b \u0644\u0631\u0623\u064a\u0643\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u0634\u0643 \u0641\u064a \u0648\u062c\u0647\u0629 \u0646\u0638\u0631\u0643 \u0642\u062f \u064a\u062c\u0639\u0644\u0647 \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0643\u062b\u0631 \u062a\u0639\u0627\u0637\u0641\u0627\u064b \u0648\u062a\u0642\u0628\u0644\u0627\u064b \u0644\u0637\u0631\u062d\u0643..<\/span>
\n\u0623\u0645\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0644\u0645 \u064a\u062d\u0633\u0645 \u0623\u0645\u0631\u0647 \u0628\u0639\u062f\u060c \u0641\u0625\u0646 \u0627\u0644\u062b\u0642\u0629 \u0647\u064a \u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0623\u0633\u0627\u0633\u064a. \u0648\u0647\u0646\u0627\u0643 \u0645\u0628\u062f\u0623 \u0622\u062e\u0631 \u0644\u0625\u064a\u0635\u0627\u0644 \u0627\u0644\u062b\u0642\u0629 \u0648\u0647\u0648 \u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062d\u0634\u0648 (Filler words) \u0645\u062b\u0644 “\u0622\u0647”\u060c \u0648”\u0625\u064a\u0647”\u060c \u0648”\u064a\u0639\u0646\u064a”. \u0641\u0627\u0644\u062e\u0637\u0628\u0627\u0621 \u0648\u0627\u0644\u0645\u062a\u062d\u062f\u062b\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0643\u062b\u0631\u0648\u0646 \u0645\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u064a\u0647\u0645 \u0639\u0644\u0649 \u0623\u0646\u0647\u0645 \u0623\u0642\u0644 \u0642\u0648\u0629 \u0648\u0623\u062f\u0646\u0649 \u0645\u0643\u0627\u0646\u0629. \u0648\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0631\u064a\u062b \u0648\u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0642\u0644\u064a\u0644\u0627\u064b \u0642\u0628\u0644 \u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0627\u0644\u062a\u062d\u062f\u062b \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u0644\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0639\u062f\u062f \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062d\u0634\u0648 \u0627\u0644\u062a\u064a \u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647\u0627.<\/span>
\n\u0648\u0623\u062e\u064a\u0631\u0627\u064b\u060c \u062a\u062d\u062f\u062b \u0628\u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0636\u0627\u0631\u0639 (\u0627\u0644\u062d\u0627\u0636\u0631). \u0641\u0639\u0646\u062f\u0645\u0627 \u062d\u0644\u0644 \u0627\u0644\u0645\u0624\u0644\u0641 \u0648\u0632\u0645\u0644\u0627\u0624\u0647 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062c\u062f\u0648\u0627 \u0623\u0646 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0636\u0627\u0631\u0639 \u0646\u0627\u0644\u062a \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u062a\u0641\u064a\u062f \u0628\u0623\u0646\u0647\u0627 “\u0623\u0643\u062b\u0631 \u0641\u0627\u0626\u062f\u0629” \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u0643\u064f\u062a\u0628\u062a \u0628\u0635\u064a\u063a\u0629 \u0627\u0644\u0645\u0627\u0636\u064a.<\/span>
\n\u0641\u0642\u0648\u0644\u0643 \u0625\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 “\u064a\u064f\u0639\u062f” \u0642\u0631\u0627\u0621\u0629 \u0645\u0630\u0647\u0644\u0629 \u064a\u0648\u062d\u064a \u0628\u0623\u0646 \u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646. \u0623\u0645\u0627 \u0642\u0648\u0644\u0643 \u0625\u0646\u0647 “\u0643\u0627\u0646” \u0642\u0631\u0627\u0621\u0629 \u0645\u0630\u0647\u0644\u0629\u060c \u0641\u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0631\u0628\u0645\u0627 \u0643\u0627\u0646 \u0635\u062d\u064a\u062d\u0627\u064b \u0641\u0642\u0637 \u0641\u064a \u0648\u0642\u062a \u0645\u062d\u062f\u062f \u0648\u0645\u0636\u0649.<\/span><\/p>\n

\"\"<\/span><\/strong><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 – \u0627\u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u062c\u064a\u062f\u0629<\/span><\/strong>
\n\u062b\u0645\u0629 \u0642\u0648\u0644 \u0645\u0623\u062b\u0648\u0631 \u0642\u062f\u064a\u0645 \u0645\u0641\u0627\u062f\u0647: “\u0644\u0627 \u062a\u0648\u062c\u062f \u0623\u0633\u0626\u0644\u0629 \u063a\u0628\u064a\u0629”. \u0648\u0627\u0644\u062e\u0628\u0631 \u0627\u0644\u0633\u0627\u0631 \u0647\u0648 \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0642\u0648\u0644 \u0635\u062d\u064a\u062d \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d! \u0648\u0644\u0643\u0646 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0647\u0646\u0627\u0643 \u0623\u0633\u0626\u0644\u0629 \u0623\u0641\u0636\u0644 \u0648\u0623\u062e\u0631\u0649 \u0623\u0633\u0648\u0623 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0641 \u0648\u0627\u0644\u0633\u064a\u0627\u0642.<\/span>
\n\u0648\u0642\u062f \u062d\u0644\u0651\u0644 \u0628\u0627\u062d\u062b\u0648\u0646 \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0633\u062a\u0627\u0646\u0641\u0648\u0631\u062f (Stanford) \u0622\u0644\u0627\u0641 \u0627\u0644\u0644\u0642\u0627\u0621\u0627\u062a \u0627\u0644\u063a\u0631\u0627\u0645\u064a\u0629 (\u0627\u0644\u062a\u0639\u0627\u0631\u0641\u064a\u0629) \u0627\u0644\u0623\u0648\u0644\u0649 (First dates) \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u064f\u0633\u0647\u0645 \u0641\u064a \u062a\u0631\u0643 \u0627\u0646\u0637\u0628\u0627\u0639 \u0623\u0648\u0644\u064a \u062c\u064a\u062f. \u0648\u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0628\u062f\u064a\u0647\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0645\u0638\u0647\u0631 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u060c \u062a\u0628\u064a\u0646 \u0623\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u064a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0648\u0645\u0644\u062d\u0648\u0638 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0631\u0624\u064a\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0645 \u0644\u0644\u0634\u062e\u0635.<\/span>
\n\u0641\u0643\u0644\u0645\u0627 \u0632\u0627\u062f \u0639\u062f\u062f \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0637\u0631\u062d\u0647\u0627 \u0627\u0644\u0634\u062e\u0635\u060c \u0643\u0627\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0623\u0648\u0644 \u0627\u0644\u0630\u064a \u064a\u062a\u0631\u0643\u0647 \u0644\u062f\u0649 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631 \u0623\u0641\u0636\u0644. \u0648\u0642\u062f \u062a\u0628\u064a\u0646 \u0623\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0637\u0631\u062d\u0648\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u0639\u0642\u064a\u0628\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0650\u0639\u0629 (Follow-up questions) \u064a\u062d\u0638\u0648\u0646 \u0628\u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0625\u0637\u0644\u0627\u0642\u061b \u0648\u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0630\u0644\u0643 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0647\u0648 \u0623\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u0639\u0642\u064a\u0628\u064a\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 \u062a\u0639\u0637\u064a \u0625\u0634\u0627\u0631\u0629 \u0648\u0627\u0636\u062d\u0629 \u0628\u0623\u0646 \u0627\u0644\u0645\u0631\u0621 \u064a\u064f\u0635\u063a\u064a \u0648\u0645\u0647\u062a\u0645\u0651 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b \u0628\u0645\u0627 \u064a\u0642\u0648\u0644\u0647 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631. \u0648\u0644\u0642\u062f \u0627\u062a\u0636\u062d \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u0645\u064a\u0644\u0648\u0646 \u0644\u0644\u062a\u0639\u0644\u0642 \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0646\u0627 \u0623\u0643\u062b\u0631 \u0639\u0646\u062f\u0645\u0627 \u0646\u0638\u0647\u0631 \u0627\u0647\u062a\u0645\u0627\u0645\u0646\u0627 \u0628\u0647\u0645 \u0623\u0648\u0644\u0627\u064b.<\/span>
\n\u0625\u0646 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u064a\u064f\u0639\u062f \u0628\u0645\u062b\u0627\u0628\u0629 \u063a\u0631\u0627\u0621 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0627\u0644\u063a \u0627\u0644\u0642\u0648\u0629\u060c \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 \u0628\u0627\u062d\u062b\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0643\u0644 \u0645\u0646 \u0627\u0644\u0633\u064a\u062f “\u0622\u0631\u062b\u0631” \u0648\u0627\u0644\u0633\u064a\u062f\u0629 “\u0625\u064a\u0644\u064a\u0646 \u0622\u0631\u0648\u0646” (Arthur and Elaine Aron) \u0642\u062f \u0637\u0648\u0631\u0627 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u064b \u064a\u062a\u0643\u0648\u0646 \u0645\u0646 36 \u0633\u0624\u0627\u0644\u0627\u064b \u064a\u0645\u0643\u0646\u0647 \u0623\u0646 \u064a\u062c\u0639\u0644 \u0623\u064a \u0634\u062e\u0635\u064a\u0646 \u064a\u0634\u0639\u0631\u0627\u0646 \u0628\u0627\u0644\u062a\u0631\u0627\u0628\u0637 \u0648\u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645 \u0627\u0644\u062a\u0627\u0645 \u0641\u064a\u0645\u0627 \u0628\u064a\u0646\u0647\u0645\u0627. \u0648\u064a\u062a\u062f\u0631\u062c \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u063a\u0631\u0642 45 \u062f\u0642\u064a\u0642\u0629 \u0645\u0646 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0645\u0631\u062d\u0629 \u0648\u0627\u0644\u0639\u0641\u0648\u064a\u0629 (\u0645\u062b\u0644: “\u0647\u0644 \u062a\u0648\u062f \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0634\u0647\u0648\u0631\u0627\u064b\u061f”) \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0648\u0627\u0644\u062d\u0645\u064a\u0645\u0629 (\u0645\u062b\u0644: “\u0625\u0630\u0627 \u062a\u0648\u0641\u064a\u062a \u0627\u0644\u0622\u0646\u060c \u0641\u0645\u0627 \u0647\u0648 \u0627\u0644\u0634\u064a\u0621 \u0627\u0644\u0630\u064a \u0633\u062a\u0646\u062f\u0645 \u0628\u0634\u062f\u0629 \u0639\u0644\u0649 \u0639\u062f\u0645 \u0642\u0648\u0644\u0647 \u0644\u0634\u062e\u0635 \u0645\u0627\u061f”). \u0648\u0642\u062f \u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u0631\u064a\u0646 \u0628\u0627\u0644\u0641\u0639\u0644 \u0622\u0644\u0627\u0641 \u0627\u0644\u063a\u0631\u0628\u0627\u0621 \u0639\u0644\u0649 \u0623\u0646 \u064a\u0635\u0628\u062d\u0648\u0627 \u0623\u0635\u062f\u0642\u0627\u0621 \u0645\u0642\u0631\u0628\u064a\u0646 \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a.<\/span>
\n\u0648\u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0627\u0644\u0634\u0627\u0626\u0639\u060c \u0641\u0625\u0646 \u0637\u0644\u0628 \u0627\u0644\u0646\u0635\u064a\u062d\u0629 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u064a\u0647 \u0628\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0643\u0628\u064a\u0631\u0629\u061b \u0641\u0642\u062f \u0648\u062c\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0623\u0646 \u0637\u0644\u0628 \u0627\u0644\u0645\u0634\u0648\u0631\u0629 \u0645\u0646 \u0634\u062e\u0635 \u0645\u0627 \u0628\u0634\u0623\u0646 \u0645\u0647\u0645\u0629 \u0645\u0639\u064a\u0646\u0629 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0631\u0621 \u064a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0648\u0644\u064a\u0633 \u0627\u0644\u0639\u0643\u0633..<\/span>
\n\u064a\u0645\u0643\u0646 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0623\u064a\u0636\u0627\u064b \u0623\u0646 \u062a\u0643\u0648\u0646 \u0648\u0633\u064a\u0644\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0644\u0645\u0631\u0627\u0648\u063a\u0629 \u0648\u062a\u062d\u0648\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062d\u062f\u064a\u062b \u2014 \u0648\u0647\u0648 \u0623\u0645\u0631 \u064a\u0639\u0644\u0645\u0647 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0648\u0646 \u062d\u0642 \u0627\u0644\u0645\u0639\u0631\u0641\u0629. \u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u062c\u062f\u064a \u0646\u0641\u0639\u0627\u064b \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0623\u064a\u0636\u0627\u064b\u061b \u0641\u062d\u064a\u062b \u0625\u0646 \u0627\u0644\u0633\u0639\u064a \u0648\u0631\u0627\u0621 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u064a\u064f\u0642\u0627\u0628\u0644 \u0639\u0627\u062f\u0629\u064b \u0628\u0627\u0644\u0642\u0628\u0648\u0644 \u0648\u0627\u0644\u0627\u0633\u062a\u062d\u0633\u0627\u0646\u060c \u0641\u0625\u0630\u0627 \u0637\u0631\u062d \u0639\u0644\u064a\u0643 \u0634\u062e\u0635 \u0645\u0627 \u0633\u0624\u0627\u0644\u0627\u064b \u0645\u064f\u062d\u0631\u062c\u0627\u064b \u0623\u0648 \u064a\u0633\u0628\u0628 \u0644\u0643 \u0627\u0644\u0636\u064a\u0642\u060c \u0641\u0625\u0646 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0637\u0631\u062d \u0633\u0624\u0627\u0644 \u0645\u0646 \u062c\u0627\u0646\u0628\u0643 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0646\u0642\u0630\u0643 \u0645\u0646 \u0645\u0634\u0627\u0631\u0643\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u0627 \u062a\u0648\u062f \u0627\u0644\u0643\u0634\u0641 \u0639\u0646\u0647\u0627.<\/span>
\n\u062a\u062e\u064a\u0644 \u0645\u062b\u0644\u0627\u064b \u0623\u0646 \u0635\u0627\u062d\u0628 \u0639\u0645\u0644 \u0645\u062d\u062a\u0645\u0644 \u064a\u0633\u0623\u0644\u0643 \u0639\u0645\u0627 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062e\u0637\u0637 \u0644\u0625\u0646\u062c\u0627\u0628 \u0623\u0637\u0641\u0627\u0644. \u0647\u0646\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0628\u0633\u0624\u0627\u0644 \u0645\u0646 \u062c\u0627\u0646\u0628\u0643\u060c \u0645\u062b\u0644: “\u0647\u0644 \u0644\u062f\u064a\u0643 \u0623\u0637\u0641\u0627\u0644\u061f”\u060c \u0623\u0646 \u062a\u0639\u0645\u0644 \u0643\u0623\u062f\u0627\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0633\u0627\u0631 \u0627\u0644\u062d\u062f\u064a\u062b\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0641\u0636\u0648\u0644\u064a \u0648\u0627\u0644\u0645\u0632\u0639\u062c.<\/span>
\n\u0648\u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0622\u062e\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u0639\u0644\u0645 \u0643\u064a\u0641\u064a\u0629 \u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u062a\u0633\u062a\u062f\u0631\u062c \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0644\u0645\u0634\u0627\u0631\u0643\u062a\u0643 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u062f \u064a\u062e\u062a\u0627\u0631\u0648\u0646 \u062d\u062c\u0628\u0647\u0627 \u0641\u064a \u0638\u0631\u0648\u0641 \u0623\u062e\u0631\u0649. \u0641\u0641\u064a \u0625\u062d\u062f\u0649 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a\u060c \u0648\u062c\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0623\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u0643\u0648\u0646\u0648\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u064b \u0644\u0644\u0625\u0641\u0635\u0627\u062d \u0639\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u064f\u0633\u0623\u0644\u0648\u0646 \u0639\u0646\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631 \u062a\u0645\u0627\u0645\u0627\u064b.<\/span>
\n\u062a\u062e\u064a\u0644 \u0623\u0646\u0643 \u062a\u0634\u062a\u0631\u064a \u062d\u0627\u0633\u0648\u0628\u0627\u064b \u0645\u062d\u0645\u0648\u0644\u0627\u064b \u0645\u0633\u062a\u0639\u0645\u0644\u0627\u064b \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u061b \u0625\u0646 \u0635\u064a\u063a\u0629 \u0633\u0624\u0627\u0644\u0643 \u0645\u062b\u0644: “\u0645\u0627 \u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u0639\u0627\u0646\u064a \u0645\u0646\u0647\u0627 \u0647\u0630\u0627 \u0627\u0644\u062d\u0627\u0633\u0648\u0628\u061f” \u0628\u062f\u0644\u0627\u064b \u0645\u0646 “\u0647\u0644 \u0647\u0646\u0627\u0643 \u0623\u064a \u0634\u064a\u0621 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0639\u0631\u0641\u0647 \u0639\u0646 \u0627\u0644\u062d\u0627\u0633\u0648\u0628\u061f” \u062a\u062c\u0639\u0644 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0623\u0643\u062b\u0631 \u0635\u062f\u0642\u0627\u064b \u0628\u0646\u0633\u0628\u0629 \u062a\u0642\u0627\u0631\u0628 50% \u0628\u0634\u0623\u0646 \u0623\u064a \u0639\u064a\u0648\u0628 \u0623\u0648 \u0645\u0634\u0643\u0644\u0627\u062a \u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u062c\u0647\u0627\u0632 \u0627\u0644\u062d\u0627\u0633\u0648\u0628.<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 – \u0627\u0635\u0646\u0639 \u0623\u062b\u0631\u0627\u064b \u0645\u0644\u0645\u0648\u0633\u0627\u064b \u0648\u0625\u0644\u0627 \u0636\u0627\u0639<\/span><\/strong><\/span>
\n\u0625\u0646 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u0633\u064a\u0644\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0625\u0631\u0633\u0627\u0644 \u0625\u0634\u0627\u0631\u0627\u062a \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0623\u0646\u0646\u0627 \u0646\u0633\u062a\u0645\u0639 \u0625\u0644\u064a\u0647\u0645\u061b \u0648\u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0623\u0646 \u0627\u0644\u0645\u0631\u0621 \u0645\u0633\u0645\u0648\u0639 \u0648\u0645\u0641\u0647\u0648\u0645 \u064a\u062f\u0641\u0639 \u0627\u0644\u0646\u0627\u0633 \u0644\u0644\u0625\u0639\u062c\u0627\u0628 \u0628\u0646\u0627 \u0648\u0627\u0644\u0625\u0646\u0635\u0627\u062a \u0625\u0644\u064a\u0646\u0627 \u0628\u0627\u0644\u0645\u0642\u0627\u0628\u0644.<\/span>
\n\u0648\u0647\u0646\u0627\u0643 \u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649 \u064a\u0645\u0643\u0646\u0646\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062a\u0633\u062e\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u0623\u062b\u0631 \u0648\u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647: \u0648\u0647\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 (Concrete language). \u0648\u064a\u0638\u0647\u0631 \u0627\u0644\u0641\u0627\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0641\u064a \u0645\u0648\u0642\u0641 \u0645\u062b\u0644 \u0642\u064a\u0627\u0645 \u0645\u0648\u0638\u0641 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0645\u062a\u062c\u0631 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0628\u0648\u0636\u0639 \u0635\u064a\u0627\u063a\u062a\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u064a\u0646\u061b \u0627\u0644\u0623\u0648\u0644\u0649: “\u0633\u0623\u0630\u0647\u0628 \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u0630\u0644\u0643”\u060c \u0648\u0627\u0644\u062b\u0627\u0646\u064a\u0629: “\u0633\u0623\u062d\u0636\u0631 \u0644\u0643 \u0627\u0644\u062d\u0630\u0627\u0621 \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0627\u0644\u0623\u062e\u0636\u0631 \u0627\u0644\u0630\u064a \u0637\u0644\u0628\u062a\u0647”. \u0627\u0644\u0641\u0639\u0644 \u0641\u064a \u0627\u0644\u062d\u0627\u0644\u062a\u064a\u0646 \u0648\u0627\u062d\u062f\u060c \u0644\u0643\u0646 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0634\u0639\u0631 \u0628\u0627\u0647\u062a\u0645\u0627\u0645 \u0648\u0631\u0639\u0627\u064a\u0629 \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631.<\/span>
\n\u0645\u0646 \u0623\u062c\u0644 \u062f\u0631\u0627\u0633\u0629 \u0645\u062f\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0627\u0644\u0644\u0641\u0638\u064a \u0627\u0644\u0645\u0644\u0645\u0648\u0633 (Linguistic concreteness)\u060c \u0642\u0627\u0645 \u0627\u0644\u0645\u0624\u0644\u0641 \u0648\u0632\u0645\u064a\u0644\u0647 \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u0626\u0627\u062a \u0645\u0643\u0627\u0644\u0645\u0627\u062a \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u062a\u062c\u0631 \u062a\u062c\u0632\u0626\u0629 \u0643\u0628\u064a\u0631 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u0648\u062c\u062f\u0648\u0627 \u0623\u0646\u0647 \u0643\u0644\u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0648\u0638\u0641\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0644\u0641\u0627\u0638\u0627 \u0623\u0643\u062b\u0631 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0648\u0645\u0644\u0645\u0648\u0633\u064a\u0629\u060c \u0632\u0627\u062f \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0645\u062d\u0627\u062f\u062b\u0629. \u0648\u0644\u0645 \u064a\u0642\u062a\u0635\u0631 \u0627\u0644\u0623\u0645\u0631 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0641\u062d\u0633\u0628\u061b \u0628\u0644 \u0625\u0646 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646\u0641\u0642\u0648\u0627 \u0623\u0645\u0648\u0627\u0644\u0627\u064b \u0623\u0643\u062b\u0631 \u0628\u0646\u0633\u0628\u0629 30% \u0644\u062f\u0649 \u0647\u0630\u0627 \u0627\u0644\u0645\u062a\u062c\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0627\u0628\u064a\u0639 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0644\u0644\u0645\u0643\u0627\u0644\u0645\u0629.<\/span>
\n\u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u064a\u0645\u0646\u062d \u0627\u0644\u0646\u0627\u0633 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0623\u0646\u0643 \u062a\u0648\u0644\u064a\u0647\u0645 \u0643\u0627\u0645\u0644 \u0627\u0646\u062a\u0628\u0627\u0647\u0643 \u0648\u0623\u0646\u0643 \u062a\u0641\u0647\u0645\u0647\u0645 \u062a\u0645\u0627\u0645\u0627\u064b. \u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u0647\u0644 \u0639\u0644\u0649 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u064a\u0636\u0627\u064b \u062a\u0631\u0643\u064a\u0632 \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645 \u0645\u0639\u0643 \u0648\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0628\u062f\u0648\u0631\u0647\u0645.<\/span>
\n\u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062a\u0643\u0645\u0646 \u0641\u064a \u0623\u0646\u0647 \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0645\u0639\u0631\u0641\u062a\u0646\u0627 \u0628\u0634\u064a\u0621 \u0645\u0627\u060c \u0645\u0644\u0646\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a\u0647 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u062a\u062c\u0631\u064a\u062f\u0627\u064b (Abstractly). \u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u062e\u0635 \u0644\u0627 \u064a\u0645\u062a\u0644\u0643 \u0646\u0641\u0633 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629\u060c \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u064a\u0647 \u062a\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u062c\u0631\u062f\u0629 \u0648\u0641\u0647\u0645\u0647\u0627.<\/span>
\n\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628\u060c \u0645\u0646 \u0627\u0644\u0645\u0641\u064a\u062f \u062c\u062f\u0627\u064b \u0623\u0646 \u062a\u062a\u0631\u0627\u062c\u0639 \u062e\u0637\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0648\u0631\u0627\u0621 \u0648\u062a\u062a\u062c\u0631\u062f \u0645\u0645\u0627 \u062a\u0639\u0631\u0641\u0647\u060c \u0648\u062a\u0641\u0643\u0631 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0643\u0645\u0627 \u0644\u0648 \u0643\u0627\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631 \u064a\u0645\u062a\u0644\u0643 \u0635\u0641\u0631\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0639\u0646\u0647. \u0648\u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0628\u062f\u0627\u0644 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0644\u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u2014 \u0645\u062b\u0644 “\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629 \u0644\u0644\u0645\u0646\u062a\u062c” (Identifying a value proposition) \u2014 \u0628\u0644\u063a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u062b\u0644 “\u062a\u0642\u062f\u064a\u0645 \u0633\u0628\u0628 \u0645\u0642\u0646\u0639 \u064a\u0648\u0636\u062d \u0644\u0644\u0646\u0627\u0633 \u0644\u0645\u0627\u0630\u0627 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0647\u0645 \u0634\u0631\u0627\u0621 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c”.<\/span>
\n\u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0644\u0641\u0627\u0638\u0627 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0644\u0645\u0648\u0633\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0645\u062c\u0631\u062f\u0629 \u0627\u0644\u0641\u0636\u0641\u0627\u0636\u0629 \u0647\u0648 \u0627\u0644\u062a\u0631\u064a\u0627\u0642 \u0627\u0644\u0630\u064a \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0646\u0627\u0633 \u0639\u0644\u0649 \u0641\u0647\u0645\u0646\u0627 \u0648\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0645\u0627 \u0646\u0642\u0648\u0644\u0647 \u0628\u0648\u0636\u0648\u062d.<\/span>
\n\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u062a\u062c\u0631\u064a\u062f \u0623\u0646 \u064a\u0639\u0645\u0644 \u0644\u0635\u0627\u0644\u062d\u0646\u0627 \u062a\u0645\u0627\u0645\u0627\u064b. \u0641\u0639\u0646\u062f\u0645\u0627 \u062d\u0644\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0642\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (Startup pitches)\u060c \u0648\u062c\u062f\u0648\u0627 \u0623\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0644\u063a\u0629 \u0623\u0643\u062b\u0631 \u062a\u062c\u0631\u064a\u062f\u0627\u064b \u0643\u0627\u0646\u062a \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0645\u0648\u064a\u0644 \u0648\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u061b \u0641\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062a\u062c\u0631\u064a\u062f\u064a\u0629 \u062c\u0639\u0644\u062a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u064a\u0639\u062a\u0642\u062f\u0648\u0646 \u0623\u0646 \u0641\u0643\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u062a\u0645\u062a\u0644\u0643 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u0648\u0633\u0639.<\/span>
\n\u062a\u062e\u064a\u0651\u0644\u060c \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0644\u0648 \u0623\u0646 \u0634\u0631\u0643\u0629 “\u0623\u0648\u0628\u0631” (Uber) \u0642\u062f \u0633\u0648\u0651\u0642\u062a \u0644\u0646\u0641\u0633\u0647\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 “\u062a\u0637\u0628\u064a\u0642 \u0644\u0637\u0644\u0628 \u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062c\u0631\u0629” \u0628\u062f\u0644\u0627\u064b \u0645\u0646 “\u062d\u0644\u0648\u0644 \u0644\u0644\u0646\u0642\u0644 \u0648\u0627\u0644\u0645\u0648\u0627\u0635\u0644\u0627\u062a”. \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u062a\u0628\u062f\u0648 \u0645\u0642\u064a\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0639\u0628\u0627\u0631\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u062a\u0648\u062d\u064a \u0628\u0623\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0642\u062f \u064a\u0643\u0648\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0648\u0623\u0628\u0639\u0627\u062f \u0623\u0648\u0633\u0639 \u0646\u0637\u0627\u0642\u0627\u064b \u0628\u0643\u062b\u064a\u0631. \u0644\u0630\u0627\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0627\u0648\u0644 \u0625\u0642\u0646\u0627\u0639 \u0634\u062e\u0635 \u0645\u0627 \u0628\u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0627\u0644\u0647\u0627\u0626\u0644\u0629 \u0644\u0641\u0643\u0631\u0629 \u0645\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0645\u062c\u0631\u062f\u0629 \u0627\u0644\u0641\u0636\u0641\u0627\u0636\u0629 \u0647\u064a \u0627\u0644\u0633\u0628\u064a\u0644 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643.<\/span><\/p>\n

\"\"<\/span><\/strong><\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 – \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0648\u062a\u0648\u0638\u064a\u0641\u0647\u0627<\/span><\/strong><\/span>
\n\u062a\u062e\u064a\u0644 \u0645\u0637\u0639\u0645\u064a\u0646 \u0644\u0627 \u062a\u0639\u0631\u0641 \u0639\u0646\u0647\u0645\u0627 \u0634\u064a\u0626\u0627\u064b\u061b \u064a\u0642\u0648\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0637\u0639\u0645 (\u0623): “\u0627\u0644\u0637\u0639\u0627\u0645 \u0643\u0627\u0646 \u0644\u0630\u064a\u0630\u0627\u064b \u0648\u0627\u0644\u0623\u062c\u0648\u0627\u0621 \u0645\u0643\u0647\u0631\u0628\u0629 \u0648\u0645\u062b\u064a\u0631\u0629”. \u0628\u064a\u0646\u0645\u0627 \u064a\u0642\u0648\u0644 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0645\u0637\u0639\u0645 (\u0628): “\u0627\u0644\u0637\u0639\u0627\u0645 \u0643\u0627\u0646 \u0645\u064f\u0639\u062f\u0651\u0627\u064b \u0628\u0645\u0647\u0627\u0631\u0629 \u0648\u0627\u0644\u0623\u062c\u0648\u0627\u0621 \u0645\u0646\u0633\u0642\u0629 \u0628\u0639\u0646\u0627\u064a\u0629”. \u0625\u0644\u0649 \u0623\u064a\u0647\u0645\u0627 \u062a\u0641\u0636\u0644 \u0627\u0644\u0630\u0647\u0627\u0628\u061f<\/span>
\n\u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u0633\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0623\u0648\u0644. \u0641\u0643\u0644\u0645\u0627\u062a \u0645\u062b\u0644 “\u0644\u0630\u064a\u0630” \u0648”\u0645\u0643\u0647\u0631\u0628\u0629\/\u0645\u062b\u064a\u0631\u0629” \u062a\u062d\u0645\u0644 \u0634\u062d\u0646\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0623\u0643\u0628\u0631 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0639\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644 “\u0645\u064f\u0639\u062f\u0651 \u0628\u0645\u0647\u0627\u0631\u0629” \u0648”\u0645\u0646\u0633\u0642\u0629 \u0628\u0639\u0646\u0627\u064a\u0629”.<\/span>
\n\u0648\u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0628\u0627\u0644\u063a \u0639\u0644\u0649 \u0623\u062d\u0643\u0627\u0645\u0646\u0627 \u0648\u0642\u0631\u0627\u0631\u0627\u062a\u0646\u0627\u061b \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u062d\u0638\u0649 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0630\u0627\u062a \u0637\u0627\u0628\u0639 \u0639\u0627\u0637\u0641\u064a \u0628\u0645\u0639\u062f\u0644 \u062d\u062c\u0648\u0632\u0627\u062a \u0623\u0639\u0644\u0649 \u0628\u0643\u062b\u064a\u0631.<\/span>
\n\u0648\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628 \u0646\u0641\u0633\u0647 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0648\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629 \u062a\u0633\u062a\u062e\u062f\u0645 \u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u062b\u064a\u0631\u0629 \u0648\u062c\u0627\u0630\u0628\u0629 \u0644\u0644\u0646\u0642\u0631 (Clickbait)\u060c \u0645\u062b\u0644: “10 \u062d\u0642\u0627\u0626\u0642 \u0635\u0627\u062f\u0645\u0629 \u0639\u0646 \u0627\u0644\u0623\u0645\u064a\u0631 \u0647\u0627\u0631\u064a” (Prince Harry). \u0625\u0646 \u0645\u062e\u0627\u0637\u0628\u0629 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0647\u064a \u0648\u0633\u064a\u0644\u0629 \u0628\u0627\u0644\u063a\u0629 \u0627\u0644\u0642\u0648\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0648\u0627\u0644\u0623\u0646\u0638\u0627\u0631.<\/span>
\n\u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0627\u0644\u062a\u0635\u0627\u0639\u062f\u064a \u0648\u0627\u0644\u0645\u0634\u0628\u0639 (Emotional arch) \u064a\u064f\u0639\u062f \u0627\u0644\u0633\u0631 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0648\u0631\u0627\u0621 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u0631\u0627\u0626\u0639\u0629 \u0648\u0627\u0644\u0645\u0624\u062b\u0631\u0629.<\/span>
\n\u0648\u0639\u0646\u062f\u0645\u0627 \u062d\u0644\u0644 \u0627\u0644\u0645\u0624\u0644\u0641\u0648\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b (Blockbuster movies)\u060c \u0648\u062c\u062f\u0648\u0627 \u0623\u0646 \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u0639\u0628\u064a\u0629 \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0623\u062e\u0630 \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u064a\u0646 \u0641\u064a “\u0623\u0641\u0639\u0648\u0627\u0646\u064a\u0629 \u0639\u0627\u0637\u0641\u064a\u0629” (Emotional rollercoaster)\u061b \u062d\u064a\u062b \u062a\u062a\u0646\u0642\u0644 \u0628\u0628\u0631\u0627\u0639\u0629 \u0628\u064a\u0646 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.<\/span>
\n\u0641\u0643\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0631: \u0644\u0627 \u0623\u062d\u062f \u064a\u0631\u063a\u0628 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0642\u0635\u0629 \u062a\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641 \u0623\u0635\u0628\u062d \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u0646\u0627\u062c\u062d \u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b. \u0644\u0643\u0646 \u0627\u0644\u0646\u0627\u0633 \u0642\u062f \u064a\u062d\u0628\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0642\u0635\u0629 \u062a\u0631\u0648\u064a \u0643\u064a\u0641 \u062a\u062d\u0648\u0644 \u062c\u0646\u062f\u064a \u0645\u062e\u0636\u0631\u0645 \u0639\u0627\u0637\u0644 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644 \u0625\u0644\u0649 \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u0646\u0627\u062c\u062d. \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0646 \u0630\u0644\u0643\u060c \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u0633\u064a\u0639\u0634\u0642\u0648\u0646 \u062d\u062a\u0645\u0627\u064b \u0642\u0635\u0629 \u062a\u062a\u062d\u062f\u062b \u0639\u0646 \u062c\u0646\u062f\u064a \u0645\u062e\u0636\u0631\u0645 \u0639\u0627\u0637\u0644 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u060c \u062d\u0627\u0648\u0644 \u0628\u062f\u0621 \u0645\u0634\u0631\u0648\u0639\u0647 \u0627\u0644\u062e\u0627\u0635\u060c \u0641\u0641\u0634\u0644 \u0641\u0634\u0644\u0627\u064b \u0630\u0631\u064a\u0639\u0627\u064b \u0648\u0645\u0631\u064a\u0631\u064b\u0627\u060c \u062b\u0645 \u0627\u0633\u062a\u062c\u0645\u0639 \u0642\u0648\u0627\u0647 \u0648\u0634\u062a\u0627\u062a \u0646\u0641\u0633\u0647 \u0645\u062c\u062f\u062f\u0627\u064b\u060c \u0648\u062d\u0627\u0648\u0644 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u0644\u064a\u0635\u0628\u062d \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0631\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u0646\u0627\u062c\u062d\u0627\u064b \u0628\u0643\u0644 \u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0643\u0644\u0645\u0629.<\/span>
\n\u0625\u0646\u0647\u0627 \u0627\u0644\u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0642\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u0645\u0646\u062e\u0641\u0636\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062d\u0646\u0649 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0644\u062d\u0638\u0627\u062a \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0644\u0642\u0645\u0629 \u062a\u0628\u062f\u0648 \u0623\u0643\u062b\u0631 \u0642\u0648\u0629 \u0648\u0639\u0645\u0642\u0627\u064b \u0648\u0625\u062b\u0627\u0631\u0629 \u0641\u064a \u0646\u0641\u0648\u0633\u0646\u0627.<\/span>
\n\u0641\u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0627\u0644\u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u0648\u0627\u0644\u0627\u0646\u062e\u0641\u0627\u0636\u0627\u062a \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0631\u062d\u0644\u0629\u060c \u0632\u0627\u062f \u062d\u0645\u0627\u0633 \u0627\u0644\u0646\u0627\u0633 \u0648\u0634\u063a\u0641\u0647\u0645 \u0628\u0645\u062a\u0627\u0628\u0639\u062a\u0647\u0627. \u0648\u064a\u0646\u0637\u0628\u0642 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u062f\u0623 \u0639\u0644\u0649 \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0645\u0627 \u064a\u0646\u0637\u0628\u0642 \u0639\u0644\u0649 \u0627\u0644\u0643\u062a\u0628\u060c \u0623\u0648 \u0627\u0644\u062e\u0637\u0627\u0628\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u063a\u064a\u0631 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0648\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u062a\u0641\u0648\u0642 \u063a\u064a\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062b\u0627\u0631\u0629 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0646\u0627\u0633 \u0648\u0627\u0644\u062a\u0645\u0633\u0643 \u0628\u0647.<\/span>
\n\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u062a\u0632\u064a\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u0643\u0645\u0627\u0644 \u0627\u0644\u0646\u0627\u0633 \u0644\u0642\u0631\u0627\u0621\u0629 \u0645\u0642\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0646\u0633\u0628\u0629 30% \u0625\u0630\u0627 \u0643\u0627\u0646 \u064a\u062b\u064a\u0631 \u0641\u064a \u0646\u0641\u0648\u0633\u0647\u0645 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0627\u0644\u0642\u0644\u0642\u060c \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0645\u0642\u0627\u0644 \u0622\u062e\u0631 \u064a\u062b\u064a\u0631 \u0644\u062f\u064a\u0647\u0645 \u0634\u0639\u0648\u0631\u0627\u064b \u0628\u0627\u0644\u062d\u0632\u0646. \u0648\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u0648\u0644\u064a \u0627\u0644\u0646\u0627\u0633 \u0627\u0646\u062a\u0628\u0627\u0647\u0627\u064b \u0623\u0643\u0628\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u0646\u0637\u0648\u064a \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0627\u0644\u0645\u064f\u062b\u0627\u0631\u0629 \u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0645\u0646 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646 \u0648\u0627\u0644\u062a\u0631\u0642\u0628 \u2014 \u0645\u062b\u0644 \u0627\u0644\u0642\u0644\u0642\u060c \u0623\u0648 \u0627\u0644\u0645\u0641\u0627\u062c\u0623\u0629\u060c \u0623\u0648 \u0627\u0644\u0623\u0645\u0644.<\/span>
\n\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u062b\u0627\u0631\u0629 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0644\u0627 \u062a\u062c\u062f\u064a \u0646\u0641\u0639\u0627\u064b \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0648\u0628\u0634\u0643\u0644 \u0645\u0637\u0644\u0642. \u0641\u0639\u0646\u062f\u0645\u0627 \u062d\u0644\u0651\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0648\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0645\u0648\u0642\u0639 \u0634\u0631\u0643\u0629 “\u0623\u0645\u0627\u0632\u0648\u0646” (Amazon)\u060c \u0648\u062c\u062f\u0648\u0627 \u0623\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0639\u0646\u062f \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0648\u0627\u0644\u062a\u0631\u0641\u064a\u0647 (Lifestyle products) \u0645\u062b\u0644 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649\u060c \u0648\u0627\u0644\u0623\u0641\u0644\u0627\u0645\u060c \u0648\u0627\u0644\u0643\u062a\u0628. \u0623\u0645\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0648\u0627\u0644\u0646\u0641\u0639\u064a\u0629 (Utilitarian products) \u0645\u062b\u0644 \u0634\u0641\u0631\u0627\u062a \u0627\u0644\u062d\u0644\u0627\u0642\u0629\u060c \u0648\u0627\u0644\u0639\u062f\u062f \u0648\u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0623\u0648 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u0646\u0632\u0644\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u062a\u0624\u062f\u064a \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0639\u0643\u0633\u064a\u0629\u061b \u062d\u064a\u062b \u062a\u0645 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 “\u0623\u0642\u0644 \u0641\u0627\u0626\u062f\u0629”.<\/span>
\n\u0644\u0630\u0627\u060c \u0644\u0627 \u062a\u064f\u0628\u0627\u0644\u063a \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u0651\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0623\u0648 \u062a\u0630\u0631\u0641 \u0627\u0644\u062f\u0645\u0648\u0639 \u0641\u064a \u062a\u0642\u064a\u064a\u0645\u0643 \u0644\u063a\u0633\u0627\u0644\u0629 \u0627\u0644\u0623\u0637\u0628\u0627\u0642 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u064a\u062f \u0623\u0646 \u064a\u064f\u0635\u063a\u064a \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u0627\u0644\u0649 \u0631\u0623\u064a\u0643 \u0648\u064a\u0623\u062e\u0630\u0648\u0647 \u0639\u0644\u0649 \u0645\u062d\u0645\u0644 \u0627\u0644\u062c\u062f. \u0648\u0644\u0643\u0646\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062d\u0627\u0648\u0644 \u0633\u0631\u062f \u0642\u0635\u0629 \u0645\u0642\u0646\u0639\u0629 \u0648\u0645\u0624\u062b\u0631\u0629\u060c \u0641\u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0639\u0627\u0637\u0641\u064a\u0629 \u063a\u0646\u064a\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629 \u0633\u064a\u0639\u0645\u0644 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u0635\u0627\u0644\u062d\u0643.<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629 – \u0627\u0646\u0633\u062c\u0645 \u0645\u0639 \u0627\u0644\u062c\u0645\u0627\u0639\u0629 \u0623\u0648 \u062a\u0645\u064a\u0651\u064e\u0632 \u0639\u0646\u0647\u0627<\/span><\/strong><\/span>
\n\u062a\u064f\u0639\u062f \u0627\u0644\u0644\u063a\u0629 \u0623\u062f\u0627\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u061b \u0648\u062a\u062a\u063a\u064a\u0631 \u0642\u0648\u0627\u0639\u062f\u0647\u0627 \u0648\u0625\u064a\u0642\u0627\u0639\u0627\u062a\u0647\u0627 \u0628\u0628\u0637\u0621 \u0639\u0644\u0649 \u0645\u0631 \u0627\u0644\u0632\u0645\u0646\u060c \u062a\u0645\u0627\u0645\u0627\u064b \u0643\u0645\u0627 \u064a\u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0627\u0644\u0645\u062d\u064a\u0637 \u0628\u0647\u0627.<\/span>
\n\u0648\u0642\u062f \u0631\u0627\u0642\u0628 \u0628\u0627\u062d\u062b\u0648\u0646 \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0633\u062a\u0627\u0646\u0641\u0648\u0631\u062f (Stanford) \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0644\u063a\u0648\u064a \u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u062e\u0635\u0635 \u0644\u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0648\u0630\u0644\u0643 \u0644\u062f\u0631\u0627\u0633\u0629 \u0647\u0630\u0627 \u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0645\u0635\u063a\u0631. \u0648\u0648\u062c\u062f \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0623\u0646 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0648\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u062f\u0627\u0631\u062c\u0629 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u064a\u0646 \u0639\u0634\u0627\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0643\u0627\u0646\u062a \u062a\u062a\u063a\u064a\u0631 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0643\u0623\u0646\u0647\u0627 \u0643\u0627\u0626\u0646 \u062d\u064a\u061b \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0628\u062f\u0623 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u064a\u0645\u064a\u0644\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0623\u0643\u062b\u0631 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0627\u062a \u0645\u0633\u062a\u0648\u062d\u0627\u0629 \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0643\u0647 \u0645\u062b\u0644 “\u062d\u0645\u0636\u064a” (Citrusy) \u2014 \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0646\u0641\u0633\u0647\u0627 \u0644\u0645 \u064a\u0637\u0631\u0623 \u0639\u0644\u064a\u0647\u0627 \u0623\u064a \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0630\u0627\u0642 \u0623\u0648 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a.<\/span>
\n\u0648\u0644\u0643\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0648\u062c\u062f\u0648\u0627 \u0623\u064a\u0636\u0627\u064b \u0634\u064a\u0626\u0627\u064b \u0622\u062e\u0631\u061b \u0641\u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u062a\u0628\u0646\u0648\u0627 \u0628\u0633\u0631\u0639\u0629 \u0627\u0644\u0627\u0635\u0637\u0644\u0627\u062d\u0627\u062a \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u0627\u0644\u0648\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0621 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a\u0647 \u0644\u0641\u062a\u0631\u0627\u062a \u0623\u0637\u0648\u0644.<\/span>
\n\u0648\u0642\u062f \u062a\u0628\u064a\u0651\u0646 \u0623\u0646 \u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0627\u0644\u0644\u063a\u0648\u064a \u064a\u064f\u0639\u062f \u062c\u0627\u0646\u0628\u0627\u064b \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a\u061b \u0641\u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0628\u0646\u0648\u0646 \u0646\u0641\u0633 \u0644\u063a\u0629 \u0645\u062c\u0645\u0648\u0639\u062a\u0647\u0645 \u2014 \u0645\u0645\u0627 \u064a\u0639\u0646\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0645 \u0644\u0639\u0628\u0627\u0631\u0627\u062a \u0648\u062a\u0639\u0628\u064a\u0631\u0627\u062a \u0645\u0645\u0627\u062b\u0644\u0629 \u2014 \u064a\u0643\u0648\u0646\u0648\u0646 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u0628\u0642\u0627\u0621 \u0643\u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u062a\u0644\u0643 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629.<\/span>
\n\u0648\u064a\u0646\u0637\u0628\u0642 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u062a\u0645\u0627\u0645\u0627\u064b \u062d\u062a\u0649 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644\u061b \u0641\u0639\u0646\u062f\u0645\u0627 \u062d\u0644\u0651\u0644 \u0627\u0644\u0628\u0627\u062d\u062b\u0648\u0646 \u0645\u0631\u0627\u0633\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0634\u0631\u0643\u0629 \u0645\u062a\u0648\u0633\u0637\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u0648\u062c\u062f\u0648\u0627 \u0623\u0646 \u0623\u0648\u0644\u0626\u0643 \u0627\u0644\u0630\u064a\u0646 \u062a\u0637\u0627\u0628\u0642 \u0623\u0633\u0644\u0648\u0628\u0647\u0645 \u0627\u0644\u0644\u063a\u0648\u064a \u0645\u0639 \u0623\u0633\u0644\u0648\u0628 \u0632\u0645\u0644\u0627\u0626\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0643\u0627\u0646\u0648\u0627 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u062a\u0631\u0642\u064a\u0629 \u0628\u062b\u0644\u0627\u062b \u0645\u0631\u0627\u062a. \u0648\u0639\u0644\u0649 \u0627\u0644\u062c\u0627\u0646\u0628 \u0627\u0644\u0622\u062e\u0631\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0627\u062e\u062a\u0644\u0641 \u0623\u0633\u0644\u0648\u0628\u0647\u0645 \u0627\u0644\u0644\u063a\u0648\u064a \u0639\u0646 \u0627\u0644\u0633\u0627\u0626\u062f \u0643\u0627\u0646\u0648\u0627 \u0623\u0643\u062b\u0631 \u0639\u0631\u0636\u0629 \u0644\u0644\u0641\u0635\u0644 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0628\u0623\u0631\u0628\u0639\u0629 \u0623\u0636\u0639\u0627\u0641.<\/span>
\n\u0643\u0645\u0627 \u0631\u0628\u0637\u062a \u0623\u0628\u062d\u0627\u062b \u0623\u062e\u0631\u0649 \u0628\u064a\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d\u0627\u062a \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062d\u064a\u0627\u0629\u061b \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0644\u0642\u0627\u0621\u0627\u062a \u062a\u0639\u0627\u0631\u0641\u064a\u0629 (\u0645\u0648\u0627\u0639\u064a\u062f \u063a\u0631\u0627\u0645\u064a\u0629)\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621 \u0645\u0641\u0627\u0648\u0636\u0627\u062a \u0623\u0643\u062b\u0631 \u0646\u062c\u0627\u062d\u0627\u064b.<\/span>
\n\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0645\u062c\u0627\u0631\u0627\u0629 \u0627\u0644\u0633\u0627\u0626\u062f \u0648\u0627\u0644\u0627\u0646\u0633\u062c\u0627\u0645 \u0627\u0644\u062a\u0627\u0645 \u0644\u064a\u0633 \u062f\u0627\u0626\u0645\u0627\u064b \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0644\u0646\u062c\u0627\u062d. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0641\u0646\u0648\u0646 \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u2014 \u0633\u0648\u0627\u0621 \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0623\u0648 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u2014 \u064a\u064f\u0639\u062f \u0645\u064a\u0632\u0629 \u0625\u0636\u0627\u0641\u064a\u0629 \u0643\u0628\u0631\u0649 \u0648\u0645\u062d\u0631\u0643\u0627\u064b \u0644\u0644\u062a\u062c\u062f\u064a\u062f. \u0648\u0644\u0639\u0644 \u062e\u064a\u0631 \u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0647\u064a \u0627\u0644\u0623\u063a\u0646\u064a\u0629 \u0627\u0644\u0636\u0627\u0631\u0628\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0633\u0645\u0649 \u0628\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0625\u0646\u062c\u0644\u064a\u0632\u064a\u0629 “\u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u0642\u062f\u064a\u0645” (Old Town Road) \u0644\u0644\u0641\u0646\u0627\u0646 \u0627\u0644\u0633\u064a\u062f \u0644\u064a\u0644 \u0646\u0627\u0633 \u0625\u0643\u0633 (Lil Nas X)\u061b \u062d\u064a\u062b \u062a\u0645\u0632\u062c \u0623\u0644\u062d\u0627\u0646\u0647\u0627 \u0627\u0644\u062c\u0630\u0627\u0628\u0629 \u0628\u062c\u0631\u0623\u0629 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629 \u0628\u064a\u0646 \u0639\u0646\u0627\u0635\u0631 \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0631\u064a\u0641 (Country) \u0648\u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0647\u064a\u0628 \u0647\u0648\u0628 (Hip Hop)\u060c \u0648\u062a\u062a\u062f\u0627\u062e\u0644 \u0641\u064a \u0643\u0644\u0645\u0627\u062a\u0647\u0627 \u0635\u0648\u0631 \u0642\u0628\u0639\u0627\u062a \u0631\u0639\u0627\u0629 \u0627\u0644\u0628\u0642\u0631 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628 \u0645\u0639 \u0633\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0628\u0648\u0631\u0634 (Porsche) \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0645\u0645\u0627 \u062c\u0639\u0644\u0647\u0627 \u0646\u0645\u0648\u0630\u062c\u0627\u064b \u0645\u0644\u0647\u0645\u0627\u064b \u0644\u0643\u0633\u0631 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0639\u0627\u0644\u0645\u064a \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a.<\/span>
\n\u0648\u0641\u064a \u0627\u0644\u0633\u0627\u062d\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\u060c \u062a\u0645\u064a\u0644 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u062a\u064a \u062a\u0628\u0631\u0632 \u0648\u062a\u0644\u0641\u062a \u0627\u0644\u0623\u0646\u0638\u0627\u0631 \u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u062a\u0634\u0627\u0628\u0647\u0647\u0627 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0631\u0633\u0648\u062e\u0627\u064b \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0648\u0623\u0648\u0633\u0639 \u0634\u0639\u0628\u064a\u0629.<\/span>
\n\u0644\u0630\u0627\u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644 \u064a\u064f\u062b\u0645\u0646 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0648\u0627\u0644\u0623\u0635\u0627\u0644\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u062d\u062f\u062b \u0628\u0623\u0633\u0644\u0648\u0628 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0642\u062f \u064a\u0639\u0648\u062f \u0639\u0644\u064a\u0643 \u0628\u0641\u0648\u0627\u0626\u062f \u0639\u0638\u064a\u0645\u0629.<\/span><\/p>\n

\"\"<\/p>\n

\u062e\u0644\u0627\u0635\u0629 \u0646\u0647\u0627\u0626\u064a\u0629:<\/span><\/strong><\/span>
\n\u0625\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u0644\u0643\u0644\u0645\u0627\u062a \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062f\u0641\u0639 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u060c \u0623\u0648 \u062a\u063a\u064a\u064a\u0631 \u0622\u0631\u0627\u0626\u0647\u0645\u060c \u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0641\u0643\u0631\u062a\u0643. \u0647\u0646\u0627\u0643 \u0633\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u063a\u0648\u064a\u0629 \u0646\u0627\u0642\u0634\u0646\u0627\u0647\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0627\u062a\u060c \u0648\u0647\u064a:<\/span>
\n1. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0634\u0637 \u0648\u062a\u064f\u062d\u0641\u0651\u0632 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u0647\u0648\u064a\u0629 \u2014 \u0643\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0633\u0645\u0627\u0621 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0623\u0641\u0639\u0627\u0644 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644.<\/span>
\n2. \u062a\u062d\u062f\u062b \u0628\u062b\u0642\u0629 \u0648\u062b\u0628\u0627\u062a \u2014 \u0648\u062a\u062e\u0644\u0635 \u062a\u0645\u0627\u0645\u0627\u064b \u0645\u0646 \u0639\u0628\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u0637 \u0648\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062d\u0634\u0648.<\/span>
\n3. \u0627\u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u062c\u064a\u062f\u0629 \u0648\u0630\u0643\u064a\u0629 \u2014 \u0641\u0644\u0646 \u064a\u0644\u0648\u0645\u0643 \u0623\u062d\u062f \u0639\u0644\u0649 \u0630\u0644\u0643 \u0623\u0628\u062f\u0627\u064b!<\/span>
\n4. \u0627\u0639\u0631\u0641 \u0645\u062a\u0649 \u062a\u0643\u0648\u0646 \u0644\u063a\u062a\u0643 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0627\u0644\u0641\u0627\u0638\u0643 \u0645\u062d\u062f\u062f\u0629 \u0644\u062a\u064f\u0631\u0633\u0644 \u0625\u0634\u0627\u0631\u0627\u062a \u0628\u0623\u0646\u0643 \u062a\u0633\u062a\u0645\u0639 \u0648\u062a\u0635\u063a\u064a \u0628\u0627\u0647\u062a\u0645\u0627\u0645 \u2014 \u0648\u0645\u062a\u0649 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062a\u062c\u0631\u064a\u062f \u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0643\u0631\u0629 \u0643\u0628\u064a\u0631\u0629 \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0647\u0627.<\/span>
\n5. \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0634\u062d\u0648\u0646\u0629 \u0628\u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0644\u0623\u0633\u0631 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0646\u0627\u0633.<\/span>
\n6. \u0627\u0639\u0631\u0641 \u0645\u062a\u0649 \u062a\u0646\u0633\u062c\u0645 \u0628\u0644\u063a\u062a\u0643 \u0648\u062a\u0646\u062f\u0645\u062c \u0645\u0639 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u2014 \u0648\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0644\u062a\u062a\u0645\u064a\u0632 \u0648\u062a\u0635\u0646\u0639 \u0641\u0627\u0631\u0642\u0627\u064b \u062e\u0627\u0635\u0627\u064b \u0628\u0643.<\/span>
\n\u0633\u062a\u062a\u0641\u0627\u062c\u0623 \u062d\u0642\u0627\u064b \u0628\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u0642\u064a\u0642\u0647 \u0648\u0625\u0646\u062c\u0627\u0632\u0647 \u0645\u0646 \u062a\u0623\u062b\u064a\u0631 \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u062d\u064a\u0644 \u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u0627\u0644\u0633\u062d\u0631\u064a\u0629 \u0648\u0627\u0644\u0628\u0633\u064a\u0637\u0629!<\/span><\/p>\n

*\u062a\u0645\u062a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0628\u062a\u0635\u0631\u0641.<\/em><\/span><\/p>\n

**<\/strong>\u0627\u0644\u0645\u0635\u062f\u0631: \u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636 (Blinkist) \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u062a\u0642\u0648\u0645 \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0628 \u060c \u0648\u0645\u0643\u062a\u0628\u062a\u0647\u0627 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0622\u0644\u0627\u0641 \u0627\u0644\u0643\u062a\u0628 \u0648\u064a\u0634\u062a\u0631\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0621.<\/em><\/span><\/p>\n

\"\"
\u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0633\u0644\u0645\u0627\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u064a<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

\u0625\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628:\u00a0 \u201c\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u062d\u0631\u064a\u0629: \u0645\u0627\u0630\u0627 \u062a\u0642\u0648\u0644 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0627 \u062a\u0631\u064a\u062f\u201d [Magic Words: What to Say to Get Your Way] \u062a\u0646\u0635\u0651\u0644: \u0644\u0627 \u062a\u0639\u0628\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0631\u062c\u0645\u0627\u062a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0639\u0646 \u062a\u0623\u064a\u064a\u062f\u064d \u0623\u0648 \u0631\u0641\u0636\u064d \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0641\u064a \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u060c \u0628\u0644 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0631\u0628\u064a \u0639\u0628\u0631 \u0646\u0642\u0644 \u0645\u0639\u0627\u0631\u0641 \u0648\u0631\u0624\u0649 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0639 \u0627\u0644\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0646\u0649 \u0648\u0627\u0644\u0633\u064a\u0627\u0642 …<\/p>\n","protected":false},"author":4,"featured_media":35963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[30,19],"tags":[],"class_list":["post-35958","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-30","category-19"],"_links":{"self":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/35958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35958"}],"version-history":[{"count":2,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/35958\/revisions"}],"predecessor-version":[{"id":35967,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/35958\/revisions\/35967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/media\/35963"}],"wp:attachment":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}