{"id":33800,"date":"2026-02-25T15:58:54","date_gmt":"2026-02-25T12:58:54","guid":{"rendered":"https:\/\/www.qatifscience.com\/?p=33800"},"modified":"2026-02-25T15:58:54","modified_gmt":"2026-02-25T12:58:54","slug":"%d9%88%d9%85%d8%b6%d8%a7%d8%aa-%d9%85%d8%b9%d8%b1%d9%81%d9%8a%d8%a9-%d9%85%d9%86-%d9%83%d8%aa%d8%a7%d8%a8-%d8%a7%d9%84%d9%81%d8%b1%d8%a7%d8%ba-%d8%aa%d8%a7%d8%b1%d9%8a%d8%ae-%d8%ab%d9%82%d8%a7%d9%81","status":"publish","type":"post","link":"https:\/\/www.qatifscience.com\/?p=33800","title":{"rendered":"\u0648\u0645\u0636\u0627\u062a \u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0646 \u0643\u062a\u0627\u0628: \u0627\u0644\u0641\u0631\u0627\u063a: \u062a\u0627\u0631\u064a\u062e \u062b\u0642\u0627\u0641\u064a \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u2013 \u062a\u0631\u062c\u0645\u0629* \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0633\u0644\u0645\u0627\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u064a"},"content":{"rendered":"

\u0625\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628:\u00a0<\/strong><\/span>
\n\u201c \u0627\u0644\u0641\u0631\u0627\u063a: \u062a\u0627\u0631\u064a\u062e \u062b\u0642\u0627\u0641\u064a \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u201d<\/span>
\n[Blank Space: A Cultural History of the Twenty-First Century]<\/span><\/h3>\n

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\n\u0648\u0642\u062f \u062c\u0631\u0649 \u0641\u064a \u0625\u0639\u062f\u0627\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0631\u062c\u0645\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0639\u062f\u0629 \u0645\u0646\u0635\u0627\u062a \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI Platforms) \u0644\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0648\u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0635\u064a\u0627\u063a\u0627\u062a \u0648\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0639\u0631\u0636\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u062f\u062e\u0644 \u0634\u062e\u0635\u064a \u0648\u0628\u062a\u0635\u0631\u0641 \u0648\u0627\u0639\u064d \u0641\u064a \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639\u0629\u060c \u0634\u0645\u0644 \u062f\u0645\u062c \u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0648\u0635 \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629\u060c \u0628\u0645\u0627 \u064a\u0631\u0627\u0639\u064a \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0648\u0627\u0644\u0641\u0643\u0631\u064a\u060c \u0648\u064a\u0636\u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0645\u0639\u0646\u0649 \u0648\u0633\u0644\u0627\u0633\u0629 \u0627\u0644\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u062f\u0648\u0646 \u0625\u062e\u0644\u0627\u0644 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u0644\u064a.<\/span><\/p>\n

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\n\u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u062d\u0638\u064a \u0628\u062a\u0635\u0646\u064a\u0641\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0645\u0646\u0647\u0627:<\/span>
\n\u2022 \u0623\u062d\u062f \u0623\u0628\u0631\u0632 \u0643\u062a\u0628 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 \u0644\u0639\u0627\u0645 2025 \u0641\u064a \u0635\u062d\u064a\u0641\u0629 \u0648\u0627\u0634\u0646\u0637\u0646 \u0628\u0648\u0633\u062a\u00a0<\/span>(The Washington Post Notable Nonfiction Book of 2025).<\/span>
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\n\u2022 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0643\u062a\u0628 \u062e\u0631\u064a\u0641 2025 \u062a\u0631\u0642\u0651\u0628\u064b\u0627 \u0628\u062d\u0633\u0628 \u0625\u0630\u0627\u0639\u0629 \u0625\u0646 \u0628\u064a \u0622\u0631 (NPR Most Anticipated Book of Fall 2025).<\/span>
\n\u2022 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u062d\u0631\u0631\u064a \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0643\u062a\u0628 \u0641\u064a \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 (New York Times Book Review Editors\u2019 Choice).<\/span>
\n\u0627\u0633\u062a\u0643\u0634\u0627\u0641 \u0643\u0627\u0634\u0641 \u0644\u0631\u0628\u0639 \u0642\u0631\u0646 \u0645\u0646 \u0627\u0644\u0631\u0643\u0648\u062f \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u060c \u064a\u0641\u062d\u0635 \u0627\u0644\u0642\u0648\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u0647\u064a\u0645\u0646\u062a \u0639\u0644\u0649 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629\u061b \u0645\u0646 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0648\u0627\u0644\u0623\u0632\u064a\u0627\u0621 \u0625\u0644\u0649 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0633\u064a\u0646\u0645\u0627 \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0648\u0645\u0627 \u0648\u0631\u0627\u0621 \u0630\u0644\u0643.<\/span>
\n\u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u062e\u0645\u0633\u0629 \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0639\u0627\u0645\u064b\u0627 \u0627\u0644\u0645\u0627\u0636\u064a\u0629\u060c \u0639\u0627\u0646\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0639\u0628\u064a\u0629 (Pop Culture) \u0645\u0646 \u0646\u0642\u0635\u064d \u0645\u062d\u064a\u0651\u0631 \u0641\u064a \u0627\u0644\u062a\u062c\u062f\u064a\u062f \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0641\u0642\u062f \u062f\u062e\u0644\u0646\u0627 \u00ab\u0641\u0631\u0627\u063a\u064b\u0627 \u062b\u0642\u0627\u0641\u064a\u064b\u0627\u00bb\u060c \u0648\u0647\u064a \u062d\u0642\u0628\u0629 \u062a\u0632\u062f\u0647\u0631 \u0641\u064a\u0647\u0627 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c (Reboots)\u060c \u0648\u0627\u062c\u062a\u0631\u0627\u0631 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u0642\u062f\u064a\u0645\u0629\u060c \u0648\u0627\u0644\u0635\u0631\u0639\u0627\u062a \u0627\u0644\u0639\u0627\u0628\u0631\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0643\u0627\u0641\u062d \u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0627\u0644\u0641\u0646\u064a \u0627\u0644\u062c\u0631\u064a\u0621 \u0644\u0646\u064a\u0644 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641. \u0641\u0644\u0645\u0627\u0630\u0627 \u0644\u0645 \u064a\u0639\u062f \u064a\u064f\u0643\u0627\u0641\u0623 \u0645\u0646 \u064a\u062c\u0627\u0632\u0641\u061f \u0648\u0643\u064a\u0641 \u0623\u0635\u0628\u062d “\u0627\u0644\u0644\u0639\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0636\u0645\u0648\u0646” \u0647\u0648 \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u0646\u062c\u0627\u062d\u061f \u064a\u0633\u0639\u0649 \u0627\u0644\u0645\u0624\u0631\u062e \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0627\u0644\u0645\u0631\u0645\u0648\u0642 \u0648\u0645\u0624\u0644\u0641 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0633\u064a\u062f “\u062f\u0628\u0644\u064a\u0648. \u062f\u064a\u0641\u064a\u062f \u0645\u0627\u0631\u0643\u0633 (W. David Marx) \u0644\u0643\u0634\u0641 \u0627\u0644\u0625\u062c\u0627\u0628\u0627\u062a \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0648\u063a\u064a\u0631\u0647\u0627.<\/span>
\n\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0627\u0644\u0637\u0645\u0648\u062d\u060c \u064a\u0642\u0648\u062f\u0646\u0627 \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u0631\u0643\u0633 \u0639\u0628\u0631 \u0636\u0628\u0627\u0628\u064a\u0629 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646\u060c \u0645\u0646 \u062d\u0642\u0628\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0627\u0644\u0633\u064a\u062f \u0628\u0627\u0631\u0627\u0643 \u0623\u0648\u0628\u0627\u0645\u0627 (Obama era) \u0625\u0644\u0649 \u0635\u0639\u0648\u062f \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0643\u064a-\u0628\u0648\u0628 (K-pop)\u060c \u0648\u0645\u0646 \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a\u0644\u062a\u0648\u0646 (Paris Hilton) \u0625\u0644\u0649 \u0639\u0627\u0644\u0645 \u0645\u0627\u0631\u0641\u0644 \u0627\u0644\u0633\u064a\u0646\u0645\u0627\u0626\u064a (Marvel Cinematic Universe)\u060c \u0648\u0645\u0646 \u0627\u0644\u0645\u063a\u0646\u064a\u0629 \u0648\u0643\u0627\u062a\u0628\u0629 \u0627\u0644\u0623\u063a\u0627\u0646\u064a \u0648\u0627\u0644\u0645\u0645\u062b\u0644\u0629 \u0627\u0644\u0627\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0645\u0634\u0647\u0648\u0631\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u064a\u0648\u0646\u0633\u064a\u0647 (Beyonc\u00e9) \u0648\u0627\u0644\u0645\u063a\u0646\u064a\u0629 \u0648\u0643\u0627\u062a\u0628\u0629 \u0623\u063a\u0627\u0646\u064a \u0628\u0648\u0628 \u0631\u064a\u0641\u064a \u0648\u0627\u0644\u0645\u0645\u062b\u0644\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u062a\u0627\u064a\u0644\u0648\u0631 \u0633\u0648\u064a\u0641\u062a (Taylor Swift) \u0625\u0644\u0649\u2026 \u0645\u063a\u0646\u064a\u0627\u062a \u062a\u0634\u0628\u0647 \u0628\u064a\u0648\u0646\u0633\u064a\u0647 \u0648\u062a\u0627\u064a\u0644\u0648\u0631 \u0633\u0648\u064a\u0641\u062a \u0645\u0631\u0629 \u0623\u062e\u0631\u0649\u060c \u062d\u064a\u062b \u064a\u0628\u0631\u0632 \u062a\u0623\u062b\u064a\u0631\u0647\u0645\u0627 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0642\u062f\u0631\u0629 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0651\u0641\u060c \u0643\u0645\u0627 \u064a\u0639\u0643\u0633 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0623\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0639\u0628\u064a\u0629.<\/span>
\n\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0645\u062c \u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0633\u0648\u0633\u064a\u0648\u0644\u0648\u062c\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0645\u0639 \u063a\u0648\u0635 \u0639\u0645\u064a\u0642 \u0641\u064a \u0627\u0644\u0641\u0646 \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0634\u0627\u0631\u0639 \u0648\u0627\u0644\u0645\u0648\u0636\u0629 \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u064a\u062d\u0644\u0644 \u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0641\u0631\u0627\u063a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u00bb \u0635\u0639\u0648\u062f \u0627\u0644\u0646\u0632\u0639\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u064a\u063a \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0628\u0627\u0644\u0631\u0628\u062d\u060c \u0648\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u0628\u0627\u062a\u062a \u062a\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u0640 “\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a” (Going viral) \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631. \u0648\u064a\u0643\u0634\u0641 \u0627\u0644\u0645\u0624\u0644\u0641 \u0643\u064a\u0641 \u0623\u0646 \u0631\u062f\u0629 \u0627\u0644\u0641\u0639\u0644 \u0636\u062f \u0646\u064f\u062e\u0628\u0648\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u0629 (indie snobbery) \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u0636\u0627\u062f\u0629 <\/span>(Nineties Counterculture) \u0623\u0641\u0636\u0649 \u0625\u0644\u0649 \u0646\u0634\u0648\u0621 \u00ab\u062b\u0642\u0627\u0641\u0629 \u0645\u0636\u0627\u062f\u0629 \u0644\u0644\u0645\u0636\u0627\u062f\u0629\u00bb (counter-counterculture)\u060c \u062a\u062a\u0633\u0645 \u0628\u0645\u0634\u0627\u0639\u0631 \u0645\u0646\u0627\u0647\u0636\u0629 \u0644\u0644\u064a\u0628\u0631\u0627\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0621 \u0628\u0631\u0645\u0648\u0632 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u0646\u0627\u0645\u064a \u062a\u0623\u062b\u064a\u0631 \u00ab\u0646\u062c\u0648\u0645 \u0627\u0644\u0635\u0646\u0627\u0639\u0629\u00bb (industry plants) \u0648\u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0646\u062e\u0628\u0648\u064a\u0629. \u0648\u0641\u064a \u0639\u0627\u0644\u0645 \u064a\u0639\u062c\u0651 \u0628\u0631\u0648\u0651\u0627\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0634\u0641\u0651\u0631\u0629 (crypto bros)\u060c \u0648\u0648\u0631\u062b\u0629 \u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632\u0627\u062a \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629 (nepo babies)\u060c \u0648\u0627\u0644\u0641\u0646 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI-driven art)\u060c \u064a\u0642\u062f\u0651\u0645 \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u0631\u0643\u0633 (Marx) \u0644\u0644\u0642\u0631\u0627\u0621 \u062c\u0631\u0639\u0629\u064b \u0636\u0631\u0648\u0631\u064a\u0629 \u0645\u0646 \u0627\u0644\u0648\u0636\u0648\u062d \u0648\u0627\u0644\u0633\u064a\u0627\u0642.<\/span>
\n\u0648\u0628\u0633\u0631\u062f\u064d \u062d\u064a\u0648\u064a \u0648\u062d\u062c\u062c\u064d \u062f\u0642\u064a\u0642\u0629\u060c \u064a\u0634\u0643\u0651\u0644 \u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0641\u0631\u0627\u063a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u00bb \u062f\u0644\u064a\u0644\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0643\u0644 \u0645\u0646 \u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0641\u0648\u0636\u0649 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0648\u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0627\u0644\u0646\u0632\u0639\u0627\u062a \u0648\u0635\u0646\u0651\u0627\u0639 \u0627\u0644\u0630\u0648\u0642 \u0648\u0627\u0644\u0631\u0645\u0648\u0632 \u0648\u0627\u0644\u0623\u064a\u0642\u0648\u0646\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u0634\u0643\u0651\u0644\u0648\u0647\u060c \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u062f\u0641\u0639 \u062b\u0642\u0627\u0641\u062a\u0646\u0627 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645 \u062e\u0644\u0627\u0644 \u0631\u0628\u0639 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0645\u0642\u0628\u0644 \u2014 \u0639\u0628\u0631 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0646\u0637\u0642 \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u062c\u0631\u062f.<\/span><\/p>\n

\"\"<\/p>\n

\u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0627\u0628:<\/strong><\/span>
\n\u0627\u0644\u0633\u064a\u062f \u062f\u0628\u0644\u064a\u0648. \u062f\u064a\u0641\u064a\u062f \u0645\u0627\u0631\u0643\u0633 (W. David Marx) \u0643\u0627\u062a\u0628 \u0648\u0628\u0627\u062d\u062b \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0627\u0644\u0634\u0623\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u060c \u064a\u0642\u064a\u0645 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0637\u0648\u0643\u064a\u0648 (Tokyo) \u0628\u0627\u0644\u064a\u0627\u0628\u0627\u0646 (Japan)\u060c \u0648\u064a\u064f\u0639\u0631\u0641 \u0628\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u0647 \u0627\u0644\u0639\u0645\u064a\u0642\u0629 \u0644\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629 \u0648\u0639\u0644\u0627\u0642\u062a\u0647\u0627 \u0628\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643.<\/span>
\n\u0623\u062d\u062f\u062b \u0645\u0624\u0644\u0641\u0627\u062a\u0647 \u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0641\u0631\u0627\u063a: \u062a\u0627\u0631\u064a\u062e \u062b\u0642\u0627\u0641\u064a \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u00bb (Blank Space: A Cultural History of the 21st Century)\u060c \u0627\u0644\u0630\u064a \u064a\u0633\u062a\u0639\u0631\u0636 \u0641\u064a\u0647 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u062d\u062f\u064a\u062b \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0630\u0648\u0642 \u0627\u0644\u0639\u0627\u0645 \u0648\u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a.<\/span>
\n\u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u0623\u0639\u0645\u0627\u0644\u0647 \u0627\u0644\u0633\u0627\u0628\u0642\u0629:<\/span>
\n1. \u00ab\u0623\u0645\u064a\u062a\u0648\u0631\u0627: \u0643\u064a\u0641 \u0623\u0646\u0642\u0630\u062a \u0627\u0644\u064a\u0627\u0628\u0627\u0646 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u00bb (Ametora: How Japan Saved American Style)\u060c \u0648\u0647\u0648 \u0639\u0645\u0644 \u064a\u062a\u0646\u0627\u0648\u0644 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u064a\u0627\u0628\u0627\u0646\u064a\u0629 \u0641\u064a \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0645\u0648\u0636\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629.<\/span>
\n2. \u00ab\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629\u00bb (Status and Culture)\u060c \u0627\u0644\u0630\u064a \u064a\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u064a\u0646 \u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643.<\/span>
\n\u0648\u0642\u062f \u0646\u064f\u0634\u0631\u062a \u0645\u0642\u0627\u0644\u0627\u062a\u0647 \u0648\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u0647 \u0641\u064a \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0627\u0644\u0645\u0631\u0645\u0648\u0642\u0629\u060c \u0645\u0646 \u0628\u064a\u0646\u0647\u0627:<\/span>
\n\u2022 \u00ab\u0630\u0627 \u0623\u062a\u0644\u0627\u0646\u062a\u064a\u0643\u00bb (The Atlantic)<\/span>
\n\u2022 \u00ab\u0630\u0627 \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u0631\u00bb (The New Yorker)<\/span>
\n\u2022 \u00ab\u0630\u0627 \u0646\u064a\u0648 \u0631\u064a\u0628\u0627\u0628\u0644\u064a\u0643\u00bb (The New Republic)<\/span>
\n\u0648\u064a\u064f\u0639\u062f \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u0631\u0643\u0633 \u0645\u0646 \u0627\u0644\u0623\u0635\u0648\u0627\u062a \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0627\u0644\u0645\u0639\u0627\u0635\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0627\u0644\u0639\u0645\u064a\u0642 \u0648\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0644\u0641\u0647\u0645 \u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646.<\/span><\/p>\n

\u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636**<\/span> (Blinkist) \u0642\u0627\u0645\u062a \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0627\u0628 \u0641\u064a \u201c\u062e\u0645\u0633 \u0648\u0645\u0636\u0627\u062a\u201d<\/span><\/strong>\u00a0\u0645\u0639\u0631\u0641\u064a\u0629 \u0648\u0645\u0642\u062f\u0645\u0629\u00a0\u0648\u062e\u0644\u0627\u0635\u0629 \u0646\u0647\u0627\u0626\u064a\u0629<\/strong>\u060c\u00a0\u0648\u062a\u0639\u062a\u0628\u0631 \u0643\u0644 \u0648\u0645\u0636\u0629 \u062a\u0644\u062e\u064a\u0635\u0627 \u0644\u0641\u0635\u0644 \u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u00a0\u0648\u0647\u064a \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/em><\/strong><\/span><\/h3>\n

\u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u2013<\/strong> \u0631\u0633\u0645 \u062e\u0631\u064a\u0637\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646<\/span>
\n\u0641\u064a \u0639\u0627\u0645 1970\u060c \u0639\u064f\u0631\u0636 \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u0627\u0644\u0643\u0648\u0645\u064a\u062f\u064a “\u0630\u0627 \u0645\u0627\u0631\u064a \u062a\u0627\u064a\u0644\u0631 \u0645\u0648\u0631 \u0634\u0648” (The Mary Tyler Moore Show) \u0644\u0623\u0648\u0644 \u0645\u0631\u0629. \u0648\u0643\u0627\u0646\u062a \u0628\u0637\u0644\u062a\u0647 \u0627\u0644\u0645\u0631\u0650\u062d\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0645\u0627\u0631\u064a \u0631\u064a\u062a\u0634\u0627\u0631\u062f\u0632 (Mary Richards) \u0639\u0627\u0632\u0628\u0629\u064b \u0648\u0645\u0631\u0643\u0651\u0632\u0629 \u0639\u0644\u0649 \u0645\u0633\u064a\u0631\u062a\u0647\u0627 \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0628\u0641\u062e\u0631 \u0648\u0628\u062f\u0648\u0646 \u0627\u0639\u062a\u0630\u0627\u0631. \u0633\u0627\u0648\u0631 \u0627\u0644\u0642\u0644\u0642 \u0627\u0644\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646 \u0641\u064a \u0627\u0644\u0634\u0628\u0643\u0629 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0645\u0646 \u0623\u0644\u0627 \u064a\u062a\u0642\u0628\u0644\u0647\u0627 \u0627\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0644\u0643\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u0623\u062b\u0628\u062a \u062e\u0637\u0623 \u062a\u0635\u0648\u0631\u0627\u062a\u0647\u0645. \u0644\u0645 \u064a\u0643\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0645\u0644 \u0645\u062c\u0631\u062f \u0645\u0633\u0644\u0633\u0644 \u0643\u0648\u0645\u064a\u062f\u064a (Sitcom) \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0643\u0627\u0646 \u0625\u0639\u0627\u062f\u0629 \u062a\u062e\u064a\u0644 \u0645\u0628\u0637\u0646\u0629 \u0644\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0628\u062f\u0648 \u0639\u0644\u064a\u0647 \u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0631\u0623\u0629\u060c \u0648\u0644\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0642\u062f\u0651\u0645\u0647 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646. \u0644\u0642\u062f \u0643\u0627\u0646 \u062a\u062d\u0631\u0651\u0631\u064b\u0627 \u0646\u0633\u0648\u064a\u064b\u0627 \u0645\u0635\u062d\u0648\u0628\u064b\u0627 \u0628\u0645\u0624\u062b\u0631\u0627\u062a \u0627\u0644\u0636\u062d\u0643.<\/span>
\n\u0648\u0641\u064a \u0639\u0627\u0645 2020\u060c \u0642\u062f\u0651\u0645 \u0645\u0633\u0644\u0633\u0644 \u00ab\u0625\u0645\u064a\u0644\u064a \u0641\u064a \u0628\u0627\u0631\u064a\u0633\u00bb (Emily in Paris) \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u0622\u062e\u0631 \u0644\u0627\u0645\u0631\u0623\u0629 \u0639\u0632\u0628\u0627\u0621 \u0639\u0627\u0645\u0644\u0629\u060c \u0648\u0644\u0643\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u0629 \u0645\u0646 \u062f\u0648\u0646 \u0623\u064a \u062f\u0641\u0639\u064d \u062d\u0642\u064a\u0642\u064a \u0644\u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0623\u0648 \u0644\u0643\u0633\u0631 \u0627\u0644\u0642\u0648\u0627\u0644\u0628 \u0627\u0644\u0633\u0627\u0626\u062f\u0629. \u0641\u0642\u062f \u0648\u064f\u062c\u062f \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u0623\u0633\u0627\u0633\u064b\u0627 \u0628\u0648\u0635\u0641\u0647 \u0645\u0646\u0635\u0629 \u0644\u062f\u0645\u062c \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629\u060c \u0648\u0639\u0631\u0636 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0635\u0648\u064a\u0631 \u0627\u0644\u062c\u0630\u0627\u0628\u0629 \u0627\u0644\u062c\u0627\u0647\u0632\u0629 \u0644\u0640 “\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645” (Instagrammable)\u060c \u0648\u0627\u0644\u0647\u0631\u0648\u0628 \u0627\u0644\u062a\u0631\u0641\u064a\u0647\u064a \u0627\u0644\u0645\u064f\u062d\u0633\u0651\u064e\u0646 \u062e\u0648\u0627\u0631\u0632\u0645\u064a\u064b\u0627 (algorithmically-optimized escapism). \u062d\u064a\u062b \u0625\u0646 \u0648\u0638\u064a\u0641\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0625\u0645\u064a\u0644\u064a (Emily) \u0646\u0641\u0633\u0647\u0627 \u0647\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062d\u0631\u0641\u064a\u064b\u0627. \u0648\u0644\u0627 \u064a\u0647\u062a\u0645 \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u0628\u062a\u062e\u064a\u0651\u0644 \u0625\u0645\u0643\u0627\u0646\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0646\u0633\u0627\u0621\u060c \u0628\u0644 \u064a\u0646\u0635\u0628 \u0627\u0647\u062a\u0645\u0627\u0645\u0647 \u0639\u0644\u0649 \u0628\u064a\u0639 \u062d\u0642\u0627\u0626\u0628 \u0627\u0644\u064a\u062f\u060c \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u062d\u064a\u0629\u060c \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a <\/span>(Social Media Engagement).<\/span>
\n\u0647\u0630\u0627 \u0627\u0644\u062a\u0628\u0627\u064a\u0646 \u064a\u062c\u0633\u0651\u062f \u00ab\u0627\u0644\u0641\u0631\u0627\u063a\u00bb \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a (creative blank space) \u0627\u0644\u0630\u064a \u0628\u0627\u062a \u064a\u0645\u064a\u0651\u0632 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u061b \u0641\u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062a\u0645\u0631\u062f \u0647\u0645\u0627 \u0627\u0644\u0633\u0627\u0626\u062f\u0627\u0646 \u0641\u064a\u0645\u0627 \u0645\u0636\u0649\u060c \u062d\u0644 \u0645\u062d\u0644\u0647\u0645\u0627 \u0627\u0644\u0622\u0646 “\u0645\u062d\u062a\u0648\u0649” \u0645\u064f\u0639\u062a\u0645\u062f \u062a\u062c\u0627\u0631\u064a\u0627\u064b \u0645\u0633\u0628\u0642\u0627\u064b\u060c \u0648\u0645\u064f\u062d\u0633\u0651\u064e\u0646 \u0644\u0636\u0645\u0627\u0646 “\u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a” \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0639\u0646\u0649.<\/span>
\n\u0641\u0645\u0627\u0630\u0627 \u062d\u062f\u062b \u0644\u0644\u062b\u0642\u0627\u0641\u0629 \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u061f \u0648\u0643\u064a\u0641 \u0648\u0635\u0644\u0646\u0627 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0641\u0631\u0627\u063a \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u061f \u0648\u0625\u0644\u0649 \u0623\u064a\u0646 \u0646\u0645\u0636\u064a \u0645\u0646 \u0647\u0646\u0627\u061f \u062a\u062a\u0646\u0627\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0626\u0644\u0629.<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 – \u0643\u064a\u0641 \u0623\u0635\u0628\u062d \u00ab\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u00bb (selling out) \u0623\u0645\u0631\u064b\u0627 \u062c\u0630\u0627\u0628\u064b\u0627 \u0648\u0631\u0627\u0626\u0639\u0627\u064b<\/span><\/strong><\/span>
\n\u0645\u062f\u064a\u0646\u0629 \u0633\u064a\u0627\u062a\u0644 (Seattle) \u0641\u064a \u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0648\u0645\u062f\u064a\u0646\u0629 \u0628\u0631\u0648\u0643\u0644\u064a\u0646 (Brooklyn) \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629. \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u063a\u0631\u0646\u062c (Grunge) \u0648\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0625\u0646\u062f\u064a \u0633\u0644\u064a\u0632 (Indie Sleaze)\u061b \u062d\u0631\u0643\u062a\u0627\u0646 \u0645\u0648\u0633\u064a\u0642\u064a\u062a\u0627\u0646 \u0628\u062f\u064a\u0644\u062a\u0627\u0646 \u0645\u0646 \u062a\u062d\u062a \u0627\u0644\u0623\u0631\u0636\u060c \u062a\u0645\u062d\u0648\u0631\u062a\u0627 \u062d\u0648\u0644 \u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062a\u0645\u0631\u0651\u062f. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0642\u062f \u062c\u0633\u0651\u062f\u062a\u0627 \u0645\u0648\u0642\u0641\u064a\u0646 \u0645\u062e\u062a\u0644\u0641\u064a\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u062a\u062c\u0627\u0647 \u0627\u0644\u062a\u064a\u0627\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0627\u0644\u0633\u0627\u0626\u062f.<\/span>
\n\u062c\u0633\u062f\u062a \u0641\u0631\u0642 \u0627\u0644\u062c\u0631\u0627\u0646\u062c \u0645\u062b\u0644 “\u0646\u064a\u0631\u0641\u0627\u0646\u0627” (Nirvana) \u0648”\u0628\u064a\u0631\u0644 \u062c\u0627\u0645” (Pearl Jam) \u0625\u062d\u0628\u0627\u0637 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0648\u0627\u063a\u062a\u0631\u0627\u0628 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0639\u0627\u0634\u0631 (\u062c\u064a\u0644 \u0625\u0643\u0633 Gen X) \u0645\u0646 \u062e\u0644\u0627\u0644 \u0635\u0648\u062a \u062e\u0627\u0645 \u063a\u064a\u0631 \u0645\u0635\u0642\u0648\u0644 \u0639\u0645\u062f\u0627\u064b\u060c \u0643\u0627\u0646 \u064a\u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u064a\u0636 \u0627\u0644\u062a\u0627\u0645 \u0644\u0644\u0627\u0633\u062a\u0639\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u0628\u0631\u0627\u0642\u0629 \u0644\u0645\u0648\u0633\u064a\u0642\u0649 “\u0647\u064a\u0631 \u0645\u064a\u062a\u0627\u0644” \u0630\u0627\u062a \u0627\u0644\u0634\u0639\u0631 \u0627\u0644\u0637\u0648\u064a\u0644 \u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a. \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0635\u0627\u0644\u0629 (Authenticity) \u0647\u064a “\u0627\u0644\u0645\u0648\u0636\u0629”\u060c \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u064a -\u0628\u0634\u0643\u0644 \u0644\u0627 \u0644\u0628\u0633 \u0641\u064a\u0647- \u0644\u064a\u0633 \u0643\u0630\u0644\u0643. \u0644\u0630\u0627\u060c \u0639\u0646\u062f\u0645\u0627 \u062d\u0642\u0642 \u0623\u0644\u0628\u0648\u0645 “Ten” \u0644\u0641\u0631\u0642\u0629 “\u0628\u064a\u0631\u0644 \u062c\u0627\u0645” \u0646\u062c\u0627\u062d\u0627\u064b \u0645\u0646\u0642\u0637\u0639 \u0627\u0644\u0646\u0638\u064a\u0631\u060c \u0634\u0639\u0631\u062a \u0627\u0644\u0641\u0631\u0642\u0629 \u0628\u0627\u0644\u0641\u0632\u0639\u061b \u0648\u0635\u062f\u0631 \u0623\u0644\u0628\u0648\u0645\u0647\u0645 \u0627\u0644\u062a\u0627\u0644\u064a “Vs” \u0641\u064a \u0639\u0627\u0645 1993 \u062f\u0648\u0646 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0623\u0648 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0645\u0648\u0633\u064a\u0642\u064a\u0629\u060c \u0623\u0648 \u0623\u063a\u0627\u0646\u064d \u0641\u0631\u062f\u064a\u0629 \u0645\u0635\u0645\u0645\u0629 \u0644\u0644\u0625\u0630\u0627\u0639\u0629\u060c \u0648\u0645\u0639 \u0630\u0644\u0643 \u062d\u0637\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0623\u0633\u0628\u0648\u0639\u0647 \u0627\u0644\u0623\u0648\u0644. \u0644\u0642\u062f \u0623\u062b\u0628\u062a\u062a \u0641\u0631\u0642\u0629 “\u0628\u064a\u0631\u0644 \u062c\u0627\u0645” \u0623\u0646\u0647 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0635\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u0627\u0647\u0636\u0629 \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062d\u062f\u0627\u062b \u0635\u062f\u0649 \u0623\u0642\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642.<\/span>
\n\u064a\u0628\u062f\u0648 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0641\u064a \u0639\u0634\u0631\u064a\u0646\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u0644\u064a (\u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646) \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u0628\u0639\u0636 \u0627\u0644\u0634\u064a\u0621\u061b \u0641\u0642\u062f \u0623\u0635\u0628\u062d\u062a \u062c\u0648\u0644\u0629 “\u0625\u064a\u0631\u0627\u0633” (Eras Tour) \u0627\u0644\u0636\u062e\u0645\u0629 \u0644\u0644\u0641\u0646\u0627\u0646\u0629 “\u062a\u0627\u064a\u0644\u0648\u0631 \u0633\u0648\u064a\u0641\u062a” \u0645\u0648\u0636\u0648\u0639\u0627\u064b \u0644\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0641\u064a \u0645\u0635\u0631\u0641 “\u063a\u0648\u0644\u062f\u0645\u0627\u0646 \u0633\u0627\u0643\u0633 Goldman Sachs”\u060c \u0643\u0645\u0627 \u0642\u062f\u0645 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0644\u0644\u0645\u0635\u0631\u0641 \u0646\u0641\u0633\u0647 \u0639\u0631\u0636\u0627\u064b \u0645\u0648\u0633\u064a\u0642\u064a\u0627\u064b \u0643\u0645\u0646\u0633\u0642 \u0623\u063a\u0646\u064a\u0627\u062a (DJ) \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0631\u062d \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0645\u0647\u0631\u062c\u0627\u0646 “\u0644\u0648\u0644\u0627\u0628\u0627\u0644\u0648\u0632\u0627” (Lollapalooza)\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0647\u064a\u0645\u0646 \u0633\u0644\u0633\u0644\u0629 \u0623\u0641\u0644\u0627\u0645 \u0645\u0627\u0631\u0641\u0644 (Marvel) \u0627\u0644\u0645\u0645\u062a\u062f\u0629 \u0628\u0644\u0627 \u0646\u0647\u0627\u064a\u0629 \u0639\u0644\u0649 \u0634\u0628\u0627\u0643 \u0627\u0644\u062a\u0630\u0627\u0643\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a. \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0643\u0627\u0646 \u0627\u0644\u0641\u0646\u0627\u0646\u0648\u0646 \u0627\u0644\u0633\u0627\u062e\u0637\u0648\u0646 \u0647\u0645 \u0645\u0646 \u064a\u0642\u0648\u062f\u0648\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u0622\u0646\u060c \u0641\u062a\u0642\u0648\u062f\u0647\u0627 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a (Algorithms). \u0644\u0642\u062f \u0643\u0627\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u0648\u0646\u060c \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629\u060c “\u0645\u0633\u0627\u062d\u0629 \u0641\u0627\u0631\u063a\u0629”\u061b \u062d\u0642\u0628\u0629 \u062a\u062d\u062a\u0641\u064a \u0628\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0625\u0646\u062a\u0627\u062c \u0648\u0627\u0644\u0627\u062c\u062a\u0631\u0627\u0631 \u0628\u064a\u0646\u0645\u0627 \u062a\u062a\u062c\u0627\u0647\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a. \u0648\u0644\u0643\u0646 \u0627\u0644\u0633\u0624\u0627\u0644: \u0644\u0645\u0627\u0630\u0627\u061f<\/strong><\/span><\/p>\n

\u0644\u0646\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u064a\u0646\u0627\u064a\u0631 \u0639\u0627\u0645 2000. <\/span>\u064a\u0631\u0649 \u0627\u0644\u0631\u0648\u0627\u0626\u064a \u0645\u0646 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0639\u0627\u0634\u0631 (\u062c\u064a\u0644 \u0625\u0643\u0633 Gen X) \u0627\u0644\u0633\u064a\u062f \u062f\u0648\u063a\u0644\u0627\u0633 \u0643\u0648\u0628\u0644\u0627\u0646\u062f (Douglas Coupland) \u0623\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0628\u062f\u0623 \u0641\u0639\u0644\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u062d\u0627\u062f\u064a \u0639\u0634\u0631 \u0645\u0646 \u0633\u0628\u062a\u0645\u0628\u0631 \u0639\u0627\u0645 2001 [September 11, 2001]. \u0648\u0628\u0627\u0644\u0641\u0639\u0644\u060c \u0645\u0639 \u062a\u0644\u0643 \u0627\u0644\u0647\u062c\u0645\u0627\u062a\u060c \u062f\u062e\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u062d\u0642\u0628\u0629 \u062c\u062f\u064a\u062f\u0629\u060c \u062b\u0642\u0627\u0641\u064a\u0627\u064b \u0648\u0633\u064a\u0627\u0633\u064a\u0627\u064b \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621. \u0641\u0642\u062f \u0634\u0647\u062f\u062a \u0641\u062a\u0631\u0629 \u0623\u0639\u0642\u0627\u0628 \u0623\u062d\u062f\u0627\u062b 11 \u0633\u0628\u062a\u0645\u0628\u0631 \u062a\u0623\u0637\u064a\u0631\u0627\u064b \u0645\u062a\u0632\u0627\u064a\u062f\u0627\u064b \u0644\u0644\u0645\u0639\u0627\u0631\u0636\u0629 \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647\u0627 \u0641\u0639\u0644\u0627\u064b \u063a\u064a\u0631 \u0648\u0637\u0646\u064a\u060c \u0648\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0623\u0635\u0628\u062d “\u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643” \u0641\u0636\u064a\u0644\u0629 \u0645\u062f\u0646\u064a\u0629\u061b \u062d\u064a\u062b \u062d\u062b \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0641\u062a\u0631\u0629 \u0627\u0644\u0633\u064a\u062f “\u062c\u0648\u0631\u062c \u062f\u0628\u0644\u064a\u0648 \u0628\u0648\u0634 (George W. Bush) \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u064a\u0646 \u0627\u0644\u0645\u0635\u062f\u0648\u0645\u064a\u0646 – \u0641\u064a \u0639\u0628\u0627\u0631\u062a\u0647 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 – \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u0642\u060c \u0648\u0627\u0636\u0639\u0627\u064b \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0641\u064a \u062e\u0627\u0646\u0629 \u0627\u0644\u0648\u0627\u062c\u0628 \u0627\u0644\u062c\u0645\u0627\u0639\u064a.<\/span>
\n\u063a\u064a\u0631 \u0628\u0639\u064a\u062f \u0639\u0646 \u062d\u0637\u0627\u0645 \u0628\u0631\u062c\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u064a\u0646 (Twin Towers)\u060c \u0628\u062f\u0623\u062a \u0627\u0644\u0623\u0648\u0633\u0627\u0637 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u062a\u062d\u062a \u0627\u0644\u0623\u0631\u0636 \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643 <\/span>(New York) \u062a\u0631\u0633\u0645 \u0645\u0644\u0627\u0645\u062d \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u062c\u062f\u064a\u062f. \u0641\u0642\u062f \u0642\u0627\u062f\u062a \u0641\u0631\u0642\u0629 \u00ab\u0630\u0627 \u0633\u062a\u0631\u0648\u0643\u0633\u00bb (The Strokes) \u2014 \u0627\u0644\u0645\u0624\u0644\u0641\u0629 \u0645\u0646 \u062e\u0645\u0633\u0629 \u062e\u0631\u064a\u062c\u064a\u0646 \u0645\u064a\u0633\u0648\u0631\u064a\u0646 \u0645\u0646 \u0645\u062f\u0627\u0631\u0633 \u062e\u0627\u0635\u0629\u060c \u0645\u0646\u063a\u0645\u0633\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0641\u0646\u064a \u0644\u0648\u0633\u0637 \u0645\u062f\u064a\u0646\u0629 \u0645\u0627\u0646\u0647\u0627\u062a\u0646 (Manhattan) \u0641\u064a \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u2014 \u0645\u0627 \u0639\u064f\u0631\u0641 \u0644\u0627\u062d\u0642\u064b\u0627 \u0628\u0640 \u00ab\u0627\u0644\u0625\u0646\u062f\u064a \u0633\u0644\u064a\u0632\u00bb (indie sleaze)\u060c \u0648\u0647\u0648 \u0635\u0648\u062a \u0631\u0648\u0643 \u0645\u062c\u0631\u0651\u062f \u064a\u062a\u062d\u062f\u0649 \u0647\u064a\u0645\u0646\u0629 \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0628\u0648\u0628 \u0648\u0627\u0644\u0631\u0642\u0635 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Electronic Dance Music) \u0639\u0644\u0649 \u0627\u0644\u0625\u0630\u0627\u0639\u0627\u062a. \u0648\u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0641\u0631\u0642 \u0645\u062b\u0644 \u00ab\u0648\u0627\u064a\u062a \u0633\u062a\u0631\u0627\u064a\u0628\u0633\u00bb <\/span>(White Stripes) \u0645\u0646 \u0645\u062f\u064a\u0646\u0629 \u062f\u064a\u062a\u0631\u0648\u064a\u062a (Detroit) \u0648\u00ab\u064a\u0627\u0647 \u064a\u0627\u0647 \u064a\u0627\u0647\u0633\u00bb (Yeah Yeah Yeahs) \u0645\u0646 \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643\u060c \u0648\u0642\u0651\u0639\u062a \u00ab\u0630\u0627 \u0633\u062a\u0631\u0648\u0643\u0633\u00bb \u0639\u0642\u0648\u062f\u064b\u0627 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0625\u0646\u062a\u0627\u062c \u0643\u0628\u0631\u0649\u060c \u0648\u0647\u0645 \u064a\u0631\u0633\u0651\u062e\u0648\u0646 \u0635\u0648\u0631\u0629 \u0645\u062a\u0639\u0645\u0651\u062f\u0629 \u0644\u0644\u0641\u0646\u0627\u0646 \u0627\u0644\u062e\u0627\u0631\u062c \u0639\u0646 \u0627\u0644\u062a\u064a\u0627\u0631. \u0648\u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u062a\u0623\u062b\u064a\u0631\u0647\u0645 \u0627\u0644\u0623\u0643\u0628\u0631 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0648\u0633\u064a\u0642\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0628\u0644 \u0643\u0627\u0646 “\u0623\u0633\u0644\u0648\u0628\u064a\u0627\u064b”\u061b \u0625\u0630 \u0623\u0631\u0633\u0648\u0627 “\u0627\u0644\u0632\u064a \u0627\u0644\u0645\u0648\u062d\u062f” \u0627\u0644\u0645\u0643\u0648\u0646 \u0645\u0646 \u0633\u0631\u0627\u0648\u064a\u0644 \u0627\u0644\u062c\u064a\u0646\u0632 \u0627\u0644\u0636\u064a\u0642\u0629 (Skinny jeans)\u060c \u0648\u0627\u0644\u0642\u0645\u0635\u0627\u0646 \u0627\u0644\u0642\u062f\u064a\u0645\u0629 (Vintage)\u060c \u0648\u0642\u0635\u0627\u062a \u0627\u0644\u0634\u0639\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0645\u0627\u062b\u0644\u0629 \u0627\u0644\u062a\u064a \u0645\u064a\u0632\u062a \u0630\u0644\u0643 \u0627\u0644\u0639\u0642\u062f.<\/span><\/p>\n

\u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647\u060c \u0643\u0627\u0646 \u0627\u0644\u0645\u0635\u0648\u0651\u0631 \u0627\u0644\u0633\u064a\u062f \u062a\u064a\u0631\u064a \u0631\u064a\u062a\u0634\u0627\u0631\u062f\u0633\u0648\u0646 (Terry Richardson) \u064a\u0628\u0644\u0648\u0631 \u0623\u0633\u0644\u0648\u0628\u064b\u0627 \u0628\u0635\u0631\u064a\u064b\u0627 \u0639\u064f\u0631\u0641 \u0628\u0627\u0633\u0645 \u00ab\u0631\u0627\u0648\u0646\u0634\u0643\u0648\u0631\u00bb (raunchcore)\u060c \u0648\u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u0635\u0648\u0631 \u0645\u062b\u064a\u0631\u0629 \u062a\u0630\u064a\u0628 \u0627\u0644\u062d\u062f\u0648\u062f \u0628\u064a\u0646 \u0627\u0644\u0641\u0646 \u0648\u0627\u0644\u0625\u0628\u0627\u062d\u064a\u0629 (Pornography). \u0648\u062a\u0645\u062b\u0644\u062a \u0633\u0645\u0627\u062a\u0647 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0641\u064a \u0646\u0645\u0627\u0630\u062c \u0639\u0627\u0631\u064a\u0629 \u0623\u0648 \u0634\u0628\u0647 \u0639\u0627\u0631\u064a\u0629\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062d\u0627\u0643\u064a \u0623\u0641\u0639\u0627\u0644\u064b\u0627 \u062d\u0645\u064a\u0645\u0629. \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0633\u064a\u062f \u0631\u064a\u062a\u0634\u0627\u0631\u062f\u0633\u0648\u0646 \u0623\u0648\u0644 \u0645\u0635\u0648\u0651\u0631 \u064a\u062a\u0646\u0627\u0648\u0644 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0635\u0631\u064a\u062d\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639\u060c \u0644\u0643\u0646\u0647 \u0643\u0627\u0646 \u0623\u0648\u0644 \u0645\u0646 \u0642\u062f\u0651\u0645\u0647\u0627 \u0636\u0645\u0646 \u062d\u0645\u0644\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0628\u0631\u0649. \u0648\u0625\u0630\u0627 \u0648\u062c\u062f\u062a \u0647\u0630\u0647 \u0627\u0644\u0635\u0648\u0631 \u2014 \u0627\u0644\u062a\u064a \u0648\u064f\u0635\u0641\u062a \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646 \u0628\u0623\u0646\u0647\u0627 \u0645\u062a\u062d\u064a\u0632\u0629 \u0636\u062f \u0627\u0644\u0645\u0631\u0623\u0629 \u2014 \u0625\u0634\u0643\u0627\u0644\u064a\u0629\u060c \u0641\u0643\u0627\u0646 \u064a\u064f\u0642\u0627\u0644 \u0625\u0646\u0643 \u0628\u0628\u0633\u0627\u0637\u0629 \u0644\u0645 \u062a\u062f\u0631\u0643 \u0628\u0639\u062f\u0647\u0627 \u00ab\u0627\u0644\u0633\u0627\u062e\u0631\u00bb (ironic).<\/span>
\n\u0643\u0627\u0646 \u0623\u0641\u0631\u0627\u062f \u0641\u0631\u0642\u0629 \u00ab\u0630\u0627 \u0633\u062a\u0631\u0648\u0643\u0633\u00bb (The Strokes) \u0648\u0627\u0644\u0645\u0635\u0648\u0651\u0631 \u0631\u064a\u062a\u0634\u0627\u0631\u062f\u0633\u0648\u0646 (Richardson) \u0648\u0631\u0641\u0627\u0642\u0647\u0645 \u0628\u0645\u062b\u0627\u0628\u0629 \u0637\u0644\u0627\u0626\u0639 \u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0647\u064a\u0628\u0633\u062a\u0631\u0632 \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 (noughties hipsterism) \u0648\u0639\u0644\u0649 \u063a\u0631\u0627\u0631 “\u0627\u0644\u0647\u064a\u0628\u0628\u064a\u0632” (Hippies) \u0641\u064a \u0633\u062a\u064a\u0646\u064a\u0627\u062a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0645\u0627\u0636\u064a \u0648\u0645\u0631\u0627\u0647\u0642\u064a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0628\u062f\u064a\u0644\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0646\u064a\u0627\u062a\u060c \u0643\u0627\u0646 \u0627\u0644\u0640 “\u0647\u064a\u0628\u0633\u062a\u0631\u0632” \u0628\u0648\u0647\u064a\u0645\u064a\u0627\u064b \u0648\u0645\u0646\u0627\u0647\u0636\u0627\u064b \u0644\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u063a\u064a\u0631 \u0623\u0646 \u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u062a\u0645\u062b\u0651\u0644 \u0641\u064a \u0623\u0646\u0647\u060c \u0628\u062e\u0644\u0627\u0641 \u0623\u0633\u0644\u0627\u0641\u0647 \u0627\u0644\u0623\u0643\u062b\u0631 \u0627\u0646\u062e\u0631\u0627\u0637\u064b\u0627 \u0633\u064a\u0627\u0633\u064a\u064b\u0627\u060c \u062d\u064a\u062b \u0643\u0627\u0646 \u064a\u0643\u062a\u0641\u064a \u0628\u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0628\u062f\u064a\u0644 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0641\u0639\u0644\u064a \u0636\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0629. \u0648\u0633\u0631\u0639\u0627\u0646 \u0645\u0627 \u062a\u062d\u0648\u0644\u062a \u0631\u0645\u0648\u0632 \u0627\u0644\u0640 “\u0647\u064a\u0628\u0633\u062a\u0631\u0632” \u2013 \u0645\u062b\u0644 \u0623\u062d\u0630\u064a\u0629 “\u0643\u0648\u0646\u0641\u0631\u0633” (Converse) \u0648\u0642\u0628\u0639\u0627\u062a “\u0633\u0627\u0626\u0642\u064a \u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a” (Trucker hats) \u2013 \u0625\u0644\u0649 \u0633\u0644\u0639 \u062a\u064f\u0628\u0627\u0639 \u0639\u0628\u0631 \u0633\u0644\u0627\u0633\u0644 \u0645\u062a\u0627\u062c\u0631 \u0645\u062b\u0644 “\u0623\u0648\u0631\u0628\u0627\u0646 \u0623\u0648\u062a\u0641\u064a\u062a\u0631\u0632” (Urban Outfitters) \u0648”\u0623\u0645\u0631\u064a\u0643\u0627\u0646 \u0623\u0628\u0627\u0631\u064a\u0644” (American Apparel)\u061b \u0648\u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0635\u0648\u0631 \u0627\u0644\u0633\u064a\u062f \u0631\u064a\u062a\u0634\u0627\u0631\u062f\u0633\u0648\u0646 \u0627\u0644\u0635\u0627\u062f\u0645\u0629 (Transgressive) \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0627\u0645.<\/span>
\n\u0641\u064a \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0623\u0635\u0628\u062d \u0645\u0638\u0647\u0631 “\u0627\u0644\u063a\u0631\u064a\u0628 \u0639\u0646 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u0629” \u0633\u0644\u0639\u0629 \u0631\u0627\u0628\u062d\u0629. \u0644\u0643\u0646 \u0627\u0644\u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0647\u0636\u0629 \u0644\u0644\u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0633\u062a\u064f\u0628\u0639\u062f\u062a \u0644\u0635\u0627\u0644\u062d “\u0627\u0644\u0633\u062e\u0631\u064a\u0629 \u0627\u0644\u0645\u0646\u0641\u0635\u0644\u0629” \u0639\u0646 \u0627\u0644\u0648\u0627\u0642\u0639. \u0644\u0642\u062f \u0642\u0627\u0645\u062a \u0623\u0635\u0627\u0644\u0629 \u0645\u0648\u0633\u064a\u0642\u0649 “\u0627\u0644\u062c\u0631\u0627\u0646\u062c” (Grunge) \u0639\u0644\u0649 \u0643\u0648\u0646\u0647\u0627 \u0645\u0646\u0627\u0647\u0636\u0629 \u0644\u0644\u0646\u0632\u0639\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u062e\u0627\u0631\u062c \u0625\u0637\u0627\u0631 \u0627\u0644\u062a\u064a\u0627\u0631 \u0627\u0644\u0633\u0627\u0626\u062f. \u0644\u0643\u0646 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0640 “\u0647\u064a\u0628\u0633\u062a\u0631\u0632” \u0623\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0636\u0627\u062f\u0629 \u0648\u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u064a\u0645\u0643\u0646\u0647\u0645\u0627 \u0627\u0644\u062a\u0639\u0627\u064a\u0634 \u062c\u0646\u0628\u0627\u064b \u0625\u0644\u0649 \u062c\u0646\u0628.<\/span><\/p>\n

\"\"<\/span><\/strong><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 – \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u0634\u0647\u0631\u0629<\/span><\/strong>
\n\u064a\u064f\u0642\u0627\u0644 \u0643\u062b\u064a\u0631\u064b\u0627 \u0625\u0646 \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a\u0644\u062a\u0648\u0646 (Paris Hilton) \u0645\u0634\u0647\u0648\u0631\u0629 \u0644\u0645\u062c\u0631\u062f \u0643\u0648\u0646\u0647\u0627 \u0645\u0634\u0647\u0648\u0631\u0629. \u0644\u0643\u0646 \u0627\u0644\u0623\u0645\u0631 \u0644\u064a\u0633 \u0628\u0647\u0630\u0647 \u0627\u0644\u0628\u0633\u0627\u0637\u0629\u061b \u0641\u0642\u062f \u0646\u0627\u0644\u062a \u0634\u0647\u0631\u062a\u0647\u0627 \u0644\u0623\u0646\u0647\u0627 \u0623\u0631\u0627\u062f\u062a \u0639\u0644\u0627\u0646\u064a\u0629\u064b \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0634\u0647\u0648\u0631\u0629 \u0644\u0643\u0648\u0646\u0647\u0627 \u0645\u0634\u0647\u0648\u0631\u0629. \u0648\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u0645\u0630\u0647\u0644\u0629 \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a \u0628\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u0631\u063a\u0628\u0629 \u0647\u064a \u0645\u0627 \u0642\u0644\u0628 \u0645\u0648\u0627\u0632\u064a\u0646 \u0645\u0641\u0647\u0648\u0645 “\u0627\u0644\u0634\u0647\u0631\u0629” \u062a\u0645\u0627\u0645\u0627\u064b \u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646.<\/span>
\n\u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a \u062d\u0641\u064a\u062f\u0629 \u0627\u0644\u0633\u064a\u062f \u0643\u0648\u0646\u0631\u0627\u062f \u0647\u064a\u0644\u062a\u0648\u0646 (Conrad Hilton)\u060c \u0645\u0624\u0633\u0633 \u0633\u0644\u0633\u0644\u0629 \u0641\u0646\u0627\u062f\u0642 \u0647\u064a\u0644\u062a\u0648\u0646 (Hilton). \u0648\u0628\u062d\u0644\u0648\u0644 \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u0639\u0634\u0631\u064a\u0646\u064a\u0627\u062a \u0645\u0646 \u0639\u0645\u0631\u0647\u0627\u060c \u0643\u0627\u0646\u062a \u0642\u062f \u0635\u0627\u063a\u062a \u0628\u0639\u0646\u0627\u064a\u0629 \u0635\u0648\u0631\u0629 \u0641\u062a\u0627\u0629 \u0627\u0644\u062d\u0641\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0631\u0641\u0629. \u0643\u0627\u0646\u062a \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0639\u0634\u0642 \u0646\u0642\u0644 \u0623\u062e\u0628\u0627\u0631 \u0645\u063a\u0627\u0645\u0631\u0627\u062a\u0647\u0627\u061b \u0641\u0643\u0627\u0646\u062a \u062a\u064f\u0635\u0648\u0631 \u0628\u0634\u0643\u0644 \u0645\u062a\u0643\u0631\u0631 \u0648\u0647\u064a “\u062a\u0633\u062a\u0639\u0631\u0636 \u0645\u0644\u0627\u0628\u0633\u0647\u0627 \u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629”\u060c \u0643\u0645\u0627 \u0648\u0635\u0641\u062a\u0647\u0627 \u0625\u062d\u062f\u0649 \u0627\u0644\u0635\u062d\u0641 \u0627\u0644\u0634\u0639\u0628\u064a\u0629 (\u0627\u0644\u0635\u0641\u0631\u0627\u0621). \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0644\u0645 \u062a\u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u064b\u0627 \u0645\u0647\u0646\u064a\u064b\u0627 \u064a\u064f\u0630\u0643\u0631 \u062e\u0627\u0631\u062c \u0625\u0637\u0627\u0631 \u0627\u0644\u0634\u0647\u0631\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0625\u0630 \u0627\u0642\u062a\u0635\u0631 \u062d\u0636\u0648\u0631\u0647\u0627 \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u0631 \u062b\u0627\u0646\u0648\u064a\u0629 \u0641\u064a \u0623\u0641\u0644\u0627\u0645 \u0645\u0646 \u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 (B movies) \u0648\u0628\u0639\u0636 \u0623\u0639\u0645\u0627\u0644 \u0639\u0631\u0636 \u0627\u0644\u0623\u0632\u064a\u0627\u0621. \u0648\u0642\u0628\u0644 \u062c\u064a\u0644 \u0648\u0627\u062d\u062f \u0641\u0642\u0637\u060c \u0631\u0628\u0645\u0627 \u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0642\u0635 \u0627\u0644\u0638\u0627\u0647\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0647\u0628\u0629 \u0643\u0641\u064a\u0644\u064b\u0627 \u0628\u0625\u0646\u0647\u0627\u0621 \u0645\u0633\u064a\u0631\u062a\u0647\u0627 \u0639\u0646\u062f \u0647\u0630\u0627 \u0627\u0644\u062d\u062f. \u0644\u0643\u0646 \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2003\u060c \u0643\u0627\u0646 \u0645\u0633\u0627\u0631 \u0645\u062e\u062a\u0644\u0641 \u0642\u062f \u0628\u062f\u0623 \u064a\u062a\u0634\u0643\u0651\u0644.<\/span>
\n\u0628\u062f\u0623 \u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0641\u064a \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0632\u062e\u0645 \u0628\u0647\u062f\u0648\u0621 \u0645\u0646\u0630 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0623\u0648\u0644 \u0644\u0628\u0631\u0646\u0627\u0645\u062c “\u0630\u0627 \u0631\u064a\u0644 \u0648\u0648\u0631\u0644\u062f” (The Real World) \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0625\u0645 \u062a\u064a \u0641\u064a “MTV” \u0641\u064a \u0639\u0627\u0645 1992\u060c \u0644\u0643\u0646 \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0646\u0641\u062c\u0631 \u062c\u0645\u0627\u0647\u064a\u0631\u064a\u0627 \u0641\u064a \u0639\u0627\u0645 2000 \u0639\u0646\u062f\u0645\u0627 \u0623\u0635\u0628\u062d \u0628\u0631\u0646\u0627\u0645\u062c “\u0633\u0631\u0641\u0627\u064a\u0641\u0631” (Survivor) \u0627\u0644\u0623\u0639\u0644\u0649 \u062a\u0635\u0646\u064a\u0641\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0629 \u0641\u064a \u0623\u0645\u0631\u064a\u0643\u0627\u060c \u062c\u0627\u0630\u0628\u0627\u064b \u0623\u0643\u062b\u0631 \u0645\u0646 28 \u0645\u0644\u064a\u0648\u0646 \u0645\u0634\u0627\u0647\u062f \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b. \u0648\u0641\u062c\u0623\u0629\u060c \u0628\u0627\u062a \u0628\u0625\u0645\u0643\u0627\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0639\u0627\u062f\u064a\u064a\u0646 \u062a\u062d\u0642\u064a\u0642 \u0634\u0647\u0631\u0629 \u0628\u064a\u0646 \u0639\u0634\u064a\u0629 \u0648\u0636\u062d\u0627\u0647\u0627 \u062f\u0648\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0644\u0640 “\u062d\u0631\u0627\u0633 \u0627\u0644\u0628\u0648\u0627\u0628\u0629” \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u064a\u0646 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0645. \u0648\u062a\u0628\u0639\u062a \u0630\u0644\u0643 \u0628\u0631\u0627\u0645\u062c \u0645\u062b\u0644 \u00ab\u0623\u0645\u0631\u064a\u0643\u0627\u0646 \u0622\u064a\u062f\u0648\u0644\u00bb (American Idol) \u0648\u00ab\u0628\u064a\u063a \u0628\u0631\u0627\u0630\u0631\u00bb (Big Brother) \u0648\u00ab\u0630\u0627 \u0628\u0627\u062a\u0634\u064a\u0644\u0648\u0631\u00bb (The Bachelor)\u060c \u0645\u0624\u0643\u062f\u0629 \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0637. \u0641\u0642\u062f \u0623\u062d\u0628\u0651\u062a \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 (Networks) \u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0627\u0644\u064a\u0641 \u0625\u0646\u062a\u0627\u062c \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0627\u0642\u0639\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0639\u0644\u0642\u062a \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0628\u0623\u0635\u0627\u0644\u062a\u0647 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u062d\u0628 \u0627\u0644\u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0648\u0627\u0644\u062a\u0644\u0635\u0635.<\/span>
\n\u0623\u0645\u0627 \u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a\u0644\u062a\u0648\u0646 (Paris Hilton) \u0627\u0644\u0648\u0627\u0642\u0639\u064a \u00ab\u0630\u0627 \u0633\u064a\u0645\u0628\u0644 \u0644\u0627\u064a\u0641\u00bb (The Simple Life)\u060c \u0641\u0642\u062f \u062c\u0645\u0639\u0647\u0627 \u0628\u0632\u0645\u064a\u0644\u062a\u0647\u0627 \u0648\u0631\u064a\u062b\u0629 \u0623\u062e\u0631\u0649 \u0647\u064a \u0627\u0644\u0633\u064a\u062f\u0629 \u0646\u064a\u0643\u0648\u0644 \u0631\u064a\u062a\u0634\u064a (Nicole Richie)\u060c \u0648\u0627\u0636\u0639\u064b\u0627 \u0625\u064a\u0627\u0647\u0645\u0627 \u0641\u064a \u0631\u064a\u0641 \u0648\u0644\u0627\u064a\u0629 \u0623\u0631\u0643\u0646\u0633\u0627\u0633 (Arkansas) \u0644\u0644\u0639\u0645\u0644 \u0641\u064a \u0648\u0638\u0627\u0626\u0641 \u0628\u0623\u062c\u0648\u0631 \u0645\u062a\u062f\u0646\u064a\u0629. \u0648\u0643\u0627\u0646\u062a \u0641\u0643\u0631\u0629 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0648\u0636\u0639 \u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0628\u064a\u0626\u0629 \u063a\u0631\u064a\u0628\u0629 \u0639\u0646\u0647\u0645 \u062a\u0645\u0627\u0645\u0627\u064b \u0647\u064a \u0641\u0643\u0631\u0629 \u0644\u0627 \u062a\u064f\u0642\u0627\u0648\u0645\u060c \u0648\u0627\u0644\u062a\u064a \u064a\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u0627 \u00ab\u0627\u0644\u0633\u0645\u0643\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0627\u0621\u00bb (fish-out-of-water) \u0648\u0647\u064a \u0641\u0643\u0631\u0629 \u062c\u0630\u0627\u0628\u0629 \u0644\u0644\u063a\u0627\u064a\u0629: \u0645\u0634\u0627\u0647\u062f\u0629 \u0641\u062a\u064a\u0627\u062a \u062b\u0631\u064a\u0627\u062a \u064a\u062d\u0644\u0628\u0646 \u0627\u0644\u0623\u0628\u0642\u0627\u0631\u060c \u0648\u064a\u0639\u0645\u0644\u0646 \u0641\u064a \u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629\u060c \u0648\u064a\u062a\u0633\u0627\u0621\u0644\u0646 \u0628\u0635\u062f\u0642 \u0639\u0646 \u0645\u0627\u0647\u064a\u0629 \u0645\u062a\u062c\u0631 \u0648\u0648\u0644\u0645\u0627\u0631\u062a (Walmart). \u0639\u064f\u0631\u0636 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0641\u064a \u062f\u064a\u0633\u0645\u0628\u0631 \u0639\u0627\u0645 2003.<\/span><\/p>\n

\u0644\u0643\u0646 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u064a \u0635\u0646\u0639\u062a \u0646\u062c\u0648\u0645\u064a\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0647\u064a\u0644\u062a\u0648\u0646 (Hilton) \u0643\u0627\u062f\u062a \u0623\u0646 \u062a\u0637\u063a\u0649 \u0639\u0644\u064a\u0647\u0627 \u00ab\u0628\u0637\u0648\u0644\u0629\u00bb \u0623\u062e\u0631\u0649.<\/span>
\n\u0641\u0642\u0628\u0644 \u0623\u0633\u0627\u0628\u064a\u0639 \u0645\u0646 \u0627\u0644\u0639\u0631\u0636 \u0627\u0644\u0623\u0648\u0644 \u0644\u0628\u0631\u0646\u0627\u0645\u062c \u00ab\u0630\u0627 \u0633\u064a\u0645\u0628\u0644 \u0644\u0627\u064a\u0641\u00bb (The Simple Life)\u060c \u0623\u0637\u0644\u0642 \u0635\u062f\u064a\u0642\u0647\u0627 \u0627\u0644\u0633\u064a\u062f \u0631\u064a\u0643 \u0633\u0627\u0644\u0648\u0645\u0648\u0646 (Rick Salomon) \u0634\u0631\u064a\u0637\u064b\u0627 \u0645\u0635\u0648\u0631\u064b\u0627 \u0628\u0639\u0646\u0648\u0627\u0646 \u00ab\u0644\u064a\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u064a \u0628\u0627\u0631\u064a\u0633\u00bb (1 Night in Paris)\u060c \u0648\u0647\u0648 \u062a\u0633\u062c\u064a\u0644 \u062d\u0645\u064a\u0645\u064a \u0635\u064f\u0648\u0651\u0631 \u0645\u0646 \u062f\u0648\u0646 \u0639\u0644\u0645\u0647\u0627 \u0623\u0648 \u0645\u0648\u0627\u0641\u0642\u062a\u0647\u0627 \u062d\u064a\u0646 \u0643\u0627\u0646\u062a \u0641\u064a \u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0645\u0646 \u0639\u0645\u0631\u0647\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u0647\u0648 \u0641\u064a \u0627\u0644\u0631\u0627\u0628\u0639\u0629 \u0648\u0627\u0644\u062b\u0644\u0627\u062b\u064a\u0646. \u0648\u0627\u0642\u062a\u0646\u0639\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0647\u064a\u0644\u062a\u0648\u0646 \u0628\u0623\u0646 \u0645\u0633\u064a\u0631\u062a\u0647\u0627 \u0642\u062f \u0627\u0646\u062a\u0647\u062a\u060c \u0641\u0627\u0633\u062a\u0639\u0627\u0646\u062a \u0628\u062e\u0628\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0632\u0645\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0645\u064a\u0629 \u0627\u0644\u0633\u064a\u062f \u062f\u0627\u0646 \u0643\u0644\u0648\u0631\u0632 (Dan Klores). \u0648\u0642\u062f \u0633\u0627\u0639\u062f\u062a\u0647\u0627 \u0633\u0644\u0633\u0644\u0629 \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0630\u0643\u064a\u0629 \u0648\u0638\u0647\u0648\u0631 \u0633\u0627\u062e\u0631 \u0645\u0646 \u0646\u0641\u0633\u0647\u0627 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u00ab\u0633\u0627\u062a\u0631\u062f\u0627\u064a \u0646\u0627\u064a\u062a \u0644\u0627\u064a\u0641\u00bb (Saturday Night Live) \u0639\u0644\u0649 \u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0639\u0627\u0635\u0641\u0629. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u062f\u0645\u0631\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u0641\u0636\u064a\u062d\u0629\u060c \u062d\u0648\u0644\u062a\u0647\u0627 \u0625\u0644\u0649 \u0638\u0627\u0647\u0631\u0629 \u062b\u0642\u0627\u0641\u064a\u0629. \u0641\u0642\u0628\u0644 \u062d\u0642\u0628\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633\u060c \u0643\u0627\u0646 \u0627\u0644\u062c\u062f\u0644 \u062d\u0648\u0644 \u0627\u0644\u0641\u0636\u064a\u062d\u0629 \u064a\u0639\u0646\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0633\u064a\u0631\u0629 \u0627\u0644\u0645\u0647\u0646\u064a\u0629\u061b \u0644\u0643\u0646 \u0635\u0645\u0648\u062f\u0647\u0627 \u0648\u0646\u062c\u0627\u062d\u0647\u0627 \u0627\u0644\u0644\u0627\u062d\u0642 \u0642\u062f \u0623\u0634\u0627\u0631\u0627 \u0625\u0644\u0649 \u062a\u062d\u0648\u0651\u0644 \u062c\u0630\u0631\u064a \u0641\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0633\u0627\u0626\u062f: \u0625\u0630 \u064a\u0645\u0643\u0646 \u0644\u0644\u0641\u0636\u064a\u062d\u0629 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0623\u062f\u0627\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/span>
\n\u0641\u064a \u0639\u0627\u0645 2006\u060c \u0627\u0633\u062a\u0639\u0627\u0646\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0647\u064a\u0644\u062a\u0648\u0646 (Hilton) \u0628\u0627\u0644\u0634\u0642\u064a\u0642\u0629 \u0627\u0644\u0635\u063a\u0631\u0649 \u0644\u0625\u062d\u062f\u0649 \u0635\u062f\u064a\u0642\u0627\u062a\u0647\u0627\u060c \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646 <\/span>(Kim Kardashian)\u060c \u0644\u062a\u0646\u0638\u064a\u0645 \u062e\u0632\u0627\u0646\u0629 \u0645\u0644\u0627\u0628\u0633\u0647\u0627. \u0648\u0643\u0627\u0646\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646 \u062a\u0637\u0645\u062d \u0628\u062f\u0648\u0631\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0634\u0647\u0631\u0629\u060c \u0648\u064a\u064f\u0642\u0627\u0644 \u0625\u0646\u0647\u0627 \u0639\u0631\u0636\u062a \u0642\u0635\u0635\u064b\u0627 \u0639\u0646 \u0646\u0641\u0633\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0635\u062d\u0641 \u0627\u0644\u0635\u0641\u0631\u0627\u0621 \u0627\u0644\u0634\u0639\u0628\u064a\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u0645\u062d\u0631\u0631\u064a\u0646 \u0631\u0641\u0636\u0648\u0647\u0627 \u0628\u062d\u062c\u0629 \u0623\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u0634\u0647\u0648\u0631\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a. \u0633\u0645\u062d\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0647\u064a\u0644\u062a\u0648\u0646 \u0644\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0628\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u00ab\u0630\u0627 \u0633\u064a\u0645\u0628\u0644 \u0644\u0627\u064a\u0641\u00bb (The Simple Life)\u060c \u0625\u0644\u0627 \u0623\u0646 \u0627\u0644\u0634\u0647\u0631\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u0642\u064a\u062a \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u0646\u0627\u0644. \u0623\u0648 \u0647\u0643\u0630\u0627 \u0628\u062f\u0627 \u0627\u0644\u0623\u0645\u0631\u060c \u062d\u062a\u0649 \u0639\u0627\u0645 2007\u060c \u062d\u064a\u0646 \u062a\u0633\u0631\u0628 \u0634\u0631\u064a\u0637 \u062d\u0645\u064a\u0645\u064a \u062e\u0627\u0635 \u0628\u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646 \u0628\u0639\u0646\u0648\u0627\u0646 \u00ab\u0643\u064a\u0645 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646\u060c \u0633\u0648\u0628\u0631\u0633\u062a\u0627\u0631\u00bb (Kim Kardashian, Superstar). \u0648\u0643\u0645\u0627 \u062d\u062f\u062b \u0645\u0639 \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a\u0644\u062a\u0648\u0646\u060c \u0642\u0641\u0632\u062a \u0627\u0644\u0641\u0636\u064a\u062d\u0629 \u0628\u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0625\u0644\u0649 \u0627\u0644\u0646\u062c\u0648\u0645\u064a\u0629. \u0648\u0627\u0644\u064a\u0648\u0645\u060c \u062a\u0641\u0648\u0642 \u0625\u0645\u0628\u0631\u0627\u0637\u0648\u0631\u064a\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646 \u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629 (Kardashians\u2019 reality empire) \u0646\u0641\u0648\u0630 \u0639\u0627\u0626\u0644\u0629 \u0647\u064a\u0644\u062a\u0648\u0646 (Hilton) \u0628\u0643\u062b\u064a\u0631. \u063a\u064a\u0631 \u0623\u0646\u0647\u060c \u0628\u062e\u0644\u0627\u0641 \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a\u0644\u062a\u0648\u0646\u060c \u064a\u064f\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0633\u0631\u0651\u0628\u062a \u0627\u0644\u0634\u0631\u064a\u0637 \u0628\u0646\u0641\u0633\u0647\u0627. \u0641\u0641\u064a \u0639\u0627\u0645 2023\u060c \u0623\u0643\u062f \u0635\u062f\u064a\u0642\u0647\u0627 \u0627\u0644\u0633\u0627\u0628\u0642 \u0627\u0644\u0633\u064a\u062f \u062c\u0648 \u0641\u0631\u0627\u0646\u0633\u064a\u0633 (Joe Francis)\u060c \u0645\u0624\u0633\u0633 \u0634\u0631\u0643\u0629 \u00ab\u063a\u064a\u0631\u0644\u0632 \u063a\u0648\u0646 \u0648\u0627\u064a\u0644\u062f\u00bb (Girls Gone Wild)\u060c \u0623\u0646 \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0637\u0644\u0628\u062a \u0645\u0646\u0647 \u0646\u0634\u0631 \u0627\u0644\u062a\u0633\u062c\u064a\u0644.<\/span>
\n\u0644\u0642\u062f \u062a\u0639\u062b\u0631\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u0627\u0631\u064a\u0633 \u0647\u064a\u0644\u062a\u0648\u0646 \u0628\u0627\u0644\u0635\u062f\u0641\u0629 \u0644\u062a\u062c\u062f \u00ab\u062f\u0644\u064a\u0644 \u0625\u0631\u0634\u0627\u062f\u064a\u00bb \u062c\u062f\u064a\u062f\u0627\u064b \u0644\u0644\u0634\u0647\u0631\u0629 \u0648\u0627\u0644\u0646\u062c\u0648\u0645\u064a\u0629\u060c \u0623\u0645\u0627 \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0643\u0627\u0631\u062f\u0634\u064a\u0627\u0646 \u0641\u0642\u062f \u0623\u062a\u0642\u0646\u062a\u0647<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 – \u0639\u0646\u062f\u0645\u0627 \u0627\u0644\u062a\u0647\u0645\u062a \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u0629<\/span><\/strong><\/span>
\n\u0634\u0643\u0651\u0644\u062a \u0627\u0644\u0623\u0632\u0645\u0629 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 (Financial Crisis) \u0644\u0639\u0627\u0645 2008 \u0627\u0644\u062d\u062f\u062b \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a \u0627\u0644\u0623\u0628\u0631\u0632 \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0623\u0644\u0641\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0648\u0627\u062c\u0647\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0646\u0645\u0627 \u0641\u064a \u0647\u0648\u0644\u064a\u0648\u0648\u062f (Hollywood) \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u062a\u062c\u0633\u064a\u062f\u0647\u0627 \u0633\u064a\u0646\u0645\u0627\u0626\u064a\u064b\u0627. \u0641\u0642\u062f \u0623\u062e\u0641\u0642\u062a \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0648\u0644\u062a \u0627\u0644\u0631\u0643\u0648\u062f \u0625\u062e\u0641\u0627\u0642\u064b\u0627 \u0645\u0644\u062d\u0648\u0638\u064b\u0627 \u0641\u064a \u0634\u0628\u0627\u0643 \u0627\u0644\u062a\u0630\u0627\u0643\u0631. \u0641\u0644\u0645 \u064a\u062a\u0645\u0643\u0651\u0646 \u0641\u064a\u0644\u0645 \u00ab\u0645\u0627\u0631\u062c\u0646 \u0643\u0648\u0644\u00bb (Margin Call) \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0627\u0645 2011\u060c \u0648\u0647\u0648 \u062f\u0631\u0627\u0645\u0627 \u0645\u0634\u062d\u0648\u0646\u0629 \u0639\u0646 \u0645\u0635\u0631\u0641\u064a\u064a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0645\u0646 \u0627\u0633\u062a\u0642\u0637\u0627\u0628 \u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639. \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u062d\u0627\u0644 \u0645\u0639 \u0627\u0644\u0641\u064a\u0644\u0645 \u0627\u0644\u0648\u062b\u0627\u0626\u0642\u064a \u00ab\u0625\u0646\u0633\u0627\u064a\u062f \u062c\u0648\u0628\u00bb (Inside Job)\u060c \u0627\u0644\u0630\u064a \u0634\u0631\u062d \u0643\u064a\u0641 \u062a\u0633\u0628\u0628\u062a \u0648\u0648\u0644 \u0633\u062a\u0631\u064a\u062a (Wall Street) \u0641\u064a \u0627\u0644\u0623\u0632\u0645\u0629. \u0641\u0642\u062f \u0623\u0631\u0627\u062f \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0648\u0646 \u0627\u0644\u0647\u0631\u0648\u0628 \u0645\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062a\u0641\u0633\u064a\u0631\u0627\u062a.<\/span>
\n\u0644\u0645 \u064a\u0631\u063a\u0628 \u0631\u0648\u0651\u0627\u062f \u0627\u0644\u0633\u064a\u0646\u0645\u0627 \u0641\u064a \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0631\u0643\u0648\u062f\u060c \u0644\u0643\u0646 \u0627\u0644\u0631\u0643\u0648\u062f \u0643\u0627\u0646 \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0633\u064a\u0646\u0645\u0627 \u0628\u0628\u0631\u0627\u0639\u0629 \u0648\u0639\u0644\u0649 \u0646\u062d\u0648 \u062e\u0641\u064a. \u0641\u062e\u0644\u0627\u0644 \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629\u060c \u0645\u0648\u0651\u0644\u062a \u0627\u0644\u0628\u0646\u0648\u0643 \u0625\u0646\u062a\u0627\u062c\u0627\u062a \u0647\u0648\u0644\u064a\u0648\u0648\u062f \u0628\u062d\u0645\u0627\u0633\u0629. \u0648\u0628\u0639\u062f \u0627\u0644\u0627\u0646\u0647\u064a\u0627\u0631\u060c \u0628\u0642\u064a\u062a \u0645\u0633\u062a\u0639\u062f\u0629 \u0644\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0644\u0643\u0646\u0647\u0627 \u0627\u0634\u062a\u0631\u0637\u062a \u0639\u0648\u0627\u0626\u062f \u0645\u0636\u0645\u0648\u0646\u0629. \u0648\u0647\u0643\u0630\u0627 \u062a\u062d\u0648\u0651\u0644\u062a \u0627\u0644\u0627\u0633\u062a\u0648\u062f\u064a\u0648\u0647\u0627\u062a \u0625\u0644\u0649 \u0631\u0647\u0627\u0646\u0627\u062a \u00ab\u0622\u0645\u0646\u0629\u00bb: \u0645\u0644\u0643\u064a\u0627\u062a \u0641\u0643\u0631\u064a\u0629 (IP) \u0642\u0627\u0626\u0645\u0629 \u0645\u0633\u0628\u0642\u064b\u0627 (existing intellectual property) \u062a\u0645\u062a\u0644\u0643 \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u062c\u0627\u0647\u0632\u064b\u0627. \u0627\u0646\u0641\u062c\u0631\u062a \u0634\u0639\u0628\u064a\u0629 \u0639\u0627\u0644\u0645 \u0645\u0627\u0631\u0641\u0644 \u0644\u0644\u0623\u0628\u0637\u0627\u0644 \u0627\u0644\u062e\u0627\u0631\u0642\u064a\u0646 <\/span>(Marvel\u2019s Superhero Universe)\u060c \u0648\u0623\u0639\u0627\u062f\u062a \u0634\u0631\u0643\u0629 \u062f\u064a\u0632\u0646\u064a Disney \u0625\u062d\u064a\u0627\u0621 \u0623\u0641\u0644\u0627\u0645 \u0648\u0645\u0633\u0644\u0633\u0644\u0627\u062a \u00ab\u062d\u0631\u0628 \u0627\u0644\u0646\u062c\u0648\u0645\u00bb (Star Wars)\u060c \u0648\u062d\u062a\u0649 \u0645\u0633\u0644\u0633\u0644 \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0645\u062a\u062d\u0631\u0643\u0629 \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0644\u0644\u0623\u0637\u0641\u0627\u0644 \u00ab\u0627\u0644\u0633\u0646\u0627\u0641\u0631\u00bb (The Smurfs) \u062d\u0635\u0644 \u0639\u0644\u0649 \u0646\u0633\u062e\u0629 \u0633\u064a\u0646\u0645\u0627\u0626\u064a\u0629 \u062c\u062f\u064a\u062f\u0629. \u0648\u0644\u0627 \u064a\u0632\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 (IP-dependent model) \u0633\u0627\u0626\u062f\u064b\u0627 \u062d\u062a\u0649 \u0627\u0644\u064a\u0648\u0645. \u0648\u0627\u0644\u062f\u0644\u064a\u0644 \u0639\u0644\u0649 \u0630\u0644\u0643 \u0623\u0646 \u0623\u0646\u062c\u062d \u0623\u0641\u0644\u0627\u0645 \u0639\u0627\u0645 2023\u060c \u0643\u0627\u0646 \u0641\u064a\u0644\u0645 \u00ab\u0628\u0627\u0631\u0628\u064a\u00bb (Barbie)\u060c \u0648\u0627\u0644\u0630\u064a \u0627\u0633\u062a\u0646\u062f \u0641\u064a \u062a\u0623\u0644\u064a\u0641\u0647 \u0648\u0627\u062e\u0631\u0627\u062c\u0647 \u0625\u0644\u0649 \u0644\u0639\u0628\u0629 \u0645\u0646 \u0625\u0646\u062a\u0627\u062c \u0634\u0631\u0643\u0629 \u0645\u0627\u062a\u064a\u0644 (Mattel).<\/span>
\n\u0623\u062f\u062a \u0627\u0644\u0623\u0632\u0645\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0623\u064a\u0636\u0627\u064b \u0625\u0644\u0649 \u0627\u0646\u062f\u0644\u0627\u0639 \u062d\u0631\u0643\u0629 \u0627\u062d\u062a\u062c\u0627\u062c\u064a\u0629 \u0639\u064f\u0631\u0641\u062a \u0628\u0627\u0633\u0645 “\u0627\u062d\u062a\u0644\u0648\u0627 \u0648\u0648\u0644 \u0633\u062a\u0631\u064a\u062a” (Occupy Wall Street). \u0641\u0628\u062f\u0621\u0627\u064b \u0645\u0646 17 \u0633\u0628\u062a\u0645\u0628\u0631 2011\u060c \u0627\u062d\u062a\u0644 \u0627\u0644\u0645\u062a\u0638\u0627\u0647\u0631\u0648\u0646 \u062d\u062f\u064a\u0642\u0629 “\u0632\u0648\u0643\u0648\u062a\u064a” (Zuccotti Park) \u0641\u064a \u062d\u064a \u0645\u0627\u0646\u0647\u0627\u062a\u0646 (Manhattan) \u0628\u0645\u062f\u064a\u0646\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u0644\u0645\u062f\u0629 \u0634\u0647\u0631\u064a\u0646 \u0648\u0643\u0627\u0646 \u0634\u0639\u0627\u0631\u0647\u0645 \u00ab\u0646\u062d\u0646 \u0627\u0644\u0640 99%\u00bb (We are the 99%). \u0648\u0637\u0627\u0644\u0628\u062a \u0627\u0644\u062d\u0631\u0643\u0629 \u0628\u0645\u0633\u0627\u0621\u0644\u0629 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0640 1% \u0641\u0627\u0626\u0642\u0629 \u0627\u0644\u062b\u0631\u0627\u0621\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0642\u0627\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628\u062a \u0641\u064a \u0627\u0644\u0627\u0646\u0647\u064a\u0627\u0631.<\/span><\/p>\n

\u0648\u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u062a\u0645\u0648\u0646 \u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0640 99% \u064a\u0639\u0633\u0643\u0631\u0648\u0646 \u0641\u064a \u062d\u062f\u064a\u0642\u0629 “\u0632\u0648\u0643\u0648\u062a\u064a”\u060c \u0623\u0635\u062f\u0631 \u0627\u0644\u0633\u064a\u062f “\u062c\u064a-\u0632\u064a” (Jay-Z) \u0648\u0627\u0644\u0633\u064a\u062f “\u0643\u0627\u0646\u064a\u064a\u0647 \u0648\u064a\u0633\u062a” (Kanye West) \u0623\u0644\u0628\u0648\u0645\u0627 \u063a\u0646\u0627\u0626\u064a\u0627 \u062a\u062d\u062a \u0625\u0633\u0645 “\u0631\u0627\u0642\u0628 \u0627\u0644\u0639\u0631\u0634” (Watch the Throne)\u060c \u0648\u0647\u0648 \u0623\u0644\u0628\u0648\u0645 \u064a\u062d\u062a\u0641\u064a \u0628\u0627\u0644\u0628\u0630\u062e \u0627\u0644\u0645\u0641\u0631\u0637. \u0648\u0642\u062f \u062c\u0633\u0651\u062f \u0627\u0644\u0633\u064a\u062f “\u062c\u064a-\u0632\u064a” \u0637\u0628\u0642\u0629 \u0627\u0644\u0640 1% \u0628\u0643\u0644 \u0627\u0639\u062a\u0632\u0627\u0632 \u0648\u062a\u0644\u0630\u0630\u061b \u0648\u0641\u064a \u0639\u0627\u0645 2011\u060c \u0643\u0627\u0646\u062a \u062b\u0631\u0648\u062a\u0647 \u062a\u0642\u062f\u0631 \u0628\u0640 450 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631\u060c \u0648\u0643\u0627\u0646 \u0642\u062f \u0638\u0647\u0631 \u0644\u062a\u0648\u0647 \u0639\u0644\u0649 \u063a\u0644\u0627\u0641 \u0645\u062c\u0644\u0629 “\u0641\u0648\u0631\u0628\u0633” (Forbes) \u0628\u062c\u0627\u0646\u0628 \u0627\u0633\u0637\u0648\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0633\u064a\u062f “\u0648\u0627\u0631\u0646 \u0628\u0627\u0641\u064a\u062a” (Warren Buffett). \u0641\u0647\u0644 \u0643\u0627\u0646 \u0630\u0644\u0643 \u062e\u064a\u0627\u0646\u0629 \u0644\u062c\u0630\u0648\u0631 \u0627\u0644\u0647\u064a\u0628 \u0647\u0648\u0628 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0648\u0639\u064a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u061f \u0623\u0645 \u0643\u0627\u0646 \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629 \u0644\u062a\u0637\u0648\u0631 \u0647\u0630\u0627 \u0627\u0644\u0641\u0646 \u0648\u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u064a\u061f \u0641\u0641\u064a \u0627\u0644\u062b\u0645\u0627\u0646\u064a\u0646\u064a\u0627\u062a\u060c \u062a\u062d\u062f\u062b\u062a \u0641\u0631\u0642\u0629 “\u0628\u0628\u0644\u064a\u0643 \u0625\u0646\u064a\u0645\u064a” (Public Enemy) \u0639\u0646 \u062a\u0641\u0643\u064a\u0643 \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629\u060c \u0628\u064a\u0646\u0645\u0627 \u0633\u0639\u062a \u0627\u0644\u0645\u0648\u062c\u0629 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0645\u063a\u0646\u064a \u0627\u0644\u0631\u0627\u0628 \u0625\u0644\u0649 \u0625\u062a\u0642\u0627\u0646\u0647\u0627\u061b \u062d\u064a\u062b \u0635\u0648\u0651\u0631\u0648\u0627 \u0623\u0646\u0641\u0633\u0647\u0645 \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0643\u0623\u0628\u0627\u0637\u0631\u0629 \u0623\u0639\u0645\u0627\u0644 (Moguls). \u0641\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0640 “\u062c\u064a-\u0632\u064a”\u060c “\u0631\u0648\u0643 \u0646\u064a\u0634\u0646” (Roc Nation)\u060c \u0643\u0627\u0646\u062a \u0643\u064a\u0627\u0646\u0627\u064b \u0645\u062a\u0631\u0627\u0645\u064a \u0627\u0644\u0623\u0637\u0631\u0627\u0641: \u0648\u0643\u0627\u0644\u0629 \u0631\u064a\u0627\u0636\u064a\u0629\u060c \u0648\u0634\u0631\u0643\u0629 \u0625\u062f\u0627\u0631\u0629 \u0623\u0639\u0645\u0627\u0644\u060c \u0648\u0625\u0645\u0628\u0631\u0627\u0637\u0648\u0631\u064a\u0629 \u0643\u0627\u0645\u0644\u0629.<\/span>
\n\u0648\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a\u0647\u060c \u0643\u0627\u0646\u062a \u0628\u0631\u0627\u0645\u062c \u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 (Reality Television) \u0642\u062f \u0623\u0645\u0636\u062a \u0633\u0646\u0648\u0627\u062a \u0641\u064a \u0625\u0636\u0641\u0627\u0621 \u0637\u0627\u0628\u0639 \u0631\u0648\u0645\u0627\u0646\u0633\u064a \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0630\u0627\u062a\u0647. \u0641\u0642\u062f \u062d\u0648\u0651\u0644 \u0628\u0631\u0646\u0627\u0645\u062c “\u0627\u0644\u0645\u062a\u062f\u0631\u0628” \u00ab\u0630\u0627 \u0623\u0628\u0631\u064a\u0646\u062a\u0633\u00bb (The Apprentice)\u060c \u0627\u0644\u0630\u064a \u0639\u064f\u0631\u0636 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0639\u0627\u0645 2004\u060c \u0627\u0644\u0633\u064a\u062f \u062f\u0648\u0646\u0627\u0644\u062f \u062a\u0631\u0627\u0645\u0628 (Donald Trump) \u2014 \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u0622\u0646\u0630\u0627\u0643 \u0645\u0627\u062f\u0629\u064b \u0644\u0644\u0633\u062e\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u062d\u0641 \u0627\u0644\u0635\u0641\u0631\u0627\u0621 \u0627\u0644\u0634\u0639\u0628\u064a\u0629 \u0628\u0639\u062f \u0633\u0644\u0633\u0644\u0629 \u0645\u0646 \u0627\u0644\u0625\u0641\u0644\u0627\u0633\u0627\u062a \u2014 \u0625\u0644\u0649 \u0631\u062c\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0641\u064a \u0627\u0644\u0645\u062e\u064a\u0627\u0644 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a. \u062b\u0645 \u062c\u0627\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u00ab\u0634\u0627\u0631\u0643 \u062a\u0627\u0646\u0643\u00bb (Shark Tank)\u060c \u0627\u0644\u0630\u064a \u0628\u062f\u0623 \u0639\u0631\u0636\u0647 \u0641\u064a \u0623\u063a\u0633\u0637\u0633 2009\u060c \u0628\u0639\u062f \u0623\u0634\u0647\u0631 \u0642\u0644\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0644\u064a\u0648\u0627\u0635\u0644 \u0647\u0630\u0647 \u0627\u0644\u0633\u0631\u062f\u064a\u0629. \u062d\u064a\u062b \u064a\u0639\u0631\u0636 \u0631\u0648\u0627\u062f \u0623\u0639\u0645\u0627\u0644 \u0637\u0645\u0648\u062d\u0648\u0646 \u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0639\u0644\u0649 \u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0645\u0644\u064a\u0648\u0646\u064a\u0631\u0627\u062a \u064a\u0642\u0631\u0631\u0648\u0646 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u0648\u0627 \u0633\u064a\u0636\u062e\u0648\u0646 \u0631\u0624\u0648\u0633 \u0623\u0645\u0648\u0627\u0644\u0647\u0645 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0623\u0645 \u0644\u0627. \u0648\u0647\u0643\u0630\u0627\u060c \u0623\u064f\u0639\u064a\u062f \u062a\u0642\u062f\u064a\u0645 “\u0627\u0644\u0642\u0631\u0648\u0634” (The Sharks) \u2013 \u0648\u0647\u0645 \u0646\u0641\u0633 \u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628\u062a \u0641\u064a \u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u2013 \u0643\u0623\u0628\u0637\u0627\u0644 \u062b\u0642\u0627\u0641\u064a\u064a\u0646.<\/span>
\n\u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0627\u0646\u0647\u064a\u0627\u0631\u060c \u0628\u062f\u0623\u062a \u0627\u0644\u0628\u0646\u0648\u0643 \u062a\u0634\u062a\u0631\u0637 \u0623\u064a \u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u064a\u062a\u0645 \u0625\u0646\u062a\u0627\u062c\u0647\u0627\u060c \u0648\u0623\u0639\u0627\u062f \u0627\u0644\u0641\u0646\u0627\u0646\u0648\u0646 \u062a\u0642\u062f\u064a\u0645 \u0623\u0646\u0641\u0633\u0647\u0645 \u0643\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0628\u0627\u062a\u062a \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062a\u064f\u063a\u0644\u0651\u064e\u0641 \u0628\u0645\u062b\u0627\u0628\u0629 \u0645\u0627\u062f\u0629 \u062a\u0631\u0641\u064a\u0647\u064a\u0629. \u0648\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u062d\u064a\u0631: \u0647\u0644 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0647\u064a \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629.. \u0623\u0645 \u0623\u0646 \u0627\u0644\u0631\u0623\u0633\u0645\u0627\u0644\u064a\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u0629\u061f<\/span><\/p>\n

\"\"<\/span><\/strong><\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 – \u0623\u0635\u0628\u062d \u0643\u0644 \u0634\u064a\u0621 \u0645\u0628\u0627\u062d\u0627 \u062a\u062d\u062a \u0645\u0633\u0645\u0649 “\u0645\u062d\u062a\u0648\u0649”<\/span><\/strong><\/span>
\n\u0641\u064a 18 \u0645\u0627\u064a\u0648 2012\u060c \u0642\u0631\u0639 \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u0631\u0643 \u0632\u0648\u0643\u0631\u0628\u064a\u0631\u063a (Mark Zuckerberg)\u060c \u0645\u0624\u0633\u0633 \u0634\u0631\u0643\u0629 \u0641\u064a\u0633\u0628\u0648\u0643 (Facebook)\u060c \u0627\u0644\u062c\u0631\u0633 \u0641\u064a \u0645\u0642\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0645\u062f\u064a\u0646\u0629 \u0645\u064a\u0646\u0644\u0648 \u0628\u0627\u0631\u0643 (Menlo Park) \u0628\u0648\u0644\u0627\u064a\u0629 \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 \u0645\u0631\u062a\u062f\u064a\u064b\u0627 \u0633\u062a\u0631\u062a\u0647 \u0627\u0644\u0631\u0645\u0627\u062f\u064a\u0629 \u0627\u0644\u0634\u0647\u064a\u0631\u0629\u060c \u0645\u0639\u0644\u0646\u064b\u0627 \u062f\u062e\u0648\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u0633\u0648\u0642 \u0627\u0644\u0623\u0633\u0647\u0645. \u0648\u0642\u062f \u062c\u0639\u0644 \u0627\u0644\u0627\u0643\u062a\u062a\u0627\u0628 \u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0623\u0648\u0644\u064a (IPO) \u062b\u0631\u0648\u062a\u0647 \u062a\u0642\u0641\u0632 \u0625\u0644\u0649 19 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0628\u064a\u0646 \u0644\u064a\u0644\u0629 \u0648\u0636\u062d\u0627\u0647\u0627. \u0623\u0645\u0627 \u0623\u0628\u0646\u0627\u0621 \u062c\u064a\u0644\u0647 \u2014 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 (Millennials) \u0627\u0644\u0645\u0648\u0644\u0648\u062f\u0648\u0646 \u0628\u064a\u0646 \u0639\u0627\u0645\u064a 1981 \u06481996 \u2014 \u0641\u0642\u062f \u0648\u0627\u062c\u0647\u0648\u0627 \u0648\u0627\u0642\u0639\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u064b\u0627 \u062a\u0645\u0627\u0645\u064b\u0627. \u0625\u0630 \u062a\u062e\u0631\u062c\u0648\u0627 \u0641\u064a \u0623\u0633\u0648\u0623 \u0633\u0648\u0642 \u0639\u0645\u0644 \u0645\u0646\u0630 \u0627\u0644\u0643\u0633\u0627\u062f \u0627\u0644\u0643\u0628\u064a\u0631 (Great Depression)\u060c \u0645\u062b\u0642\u0644\u064a\u0646 \u0628\u062f\u064a\u0648\u0646 \u062f\u0631\u0627\u0633\u064a\u0629 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629\u060c \u0641\u064a \u0648\u0642\u062a\u064d \u0638\u0644\u062a \u0641\u064a\u0647 \u0627\u0644\u0623\u062c\u0648\u0631 \u0631\u0627\u0643\u062f\u0629 \u0648\u0627\u0631\u062a\u0641\u0639\u062a \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0633\u0643\u0646. \u0648\u0642\u062f \u0642\u062f\u0651\u0645 \u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631 (Gig Economy) \u0627\u0644\u0646\u0627\u0634\u0626 \u0645\u0631\u0648\u0646\u0629\u064b \u0638\u0627\u0647\u0631\u064a\u0629\u060c \u0644\u0643\u0646\u0647 \u062c\u0631\u0651\u062f\u0647\u0645 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631. \u0648\u0643\u0627\u0646 \u0631\u062f\u0651\u0647\u0645 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0647\u0634\u0627\u0634\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0639\u0627\u0645\u0644\u064b\u0627 \u0633\u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646.<\/span><\/p>\n

\u062c\u0633\u0651\u062f \u0645\u0633\u0644\u0633\u0644 “\u0641\u062a\u064a\u0627\u062a” (\u063a\u064a\u0631\u0644\u0632 Girls) \u0644\u0644\u0645\u062e\u0631\u062c\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0644\u064a\u0646\u0627 \u062f\u0627\u0646\u0647\u0627\u0645 (Lena Dunham) \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0644\u062d\u0638\u0629 \u0648\u0642\u0648\u0639\u0647. \u0641\u0642\u062f \u062f\u0627\u0631\u062a \u0623\u062d\u062f\u0627\u062b\u0647 \u0641\u064a \u062d\u064a \u063a\u0631\u064a\u0646\u0628\u0648\u064a\u0646\u062a (Greenpoint) \u0627\u0644\u0630\u064a \u064a\u0634\u0647\u062f \u062a\u062d\u0648\u0644\u0627\u062a \u0639\u0645\u0631\u0627\u0646\u064a\u0629 \u0637\u0628\u0642\u064a\u0629\u060c \u0648\u062a\u0627\u0628\u0639 \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u062d\u064a\u0627\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u0647\u0627\u0646\u0627 \u0647\u0648\u0631\u0641\u0627\u062b (Hannah Horvath)\u060c \u0648\u0647\u064a \u0634\u0627\u0628\u0629 \u0645\u0646 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u0641\u0648\u0636\u0648\u064a\u0629 \u0648\u0627\u0644\u0645\u064a\u0644 \u0627\u0644\u0645\u0641\u0631\u0637 \u0625\u0644\u0649 \u0627\u0644\u0628\u0648\u062d\u060c \u062a\u062d\u0627\u0648\u0644 \u0627\u0644\u062a\u0646\u0642\u0644 \u0628\u064a\u0646 \u0647\u0634\u0627\u0634\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0627\u0644\u0642\u0644\u0642 \u0627\u0644\u0645\u0631\u062a\u0628\u0637 \u0628\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (Social Media) \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0623\u0635\u062f\u0642\u0627\u0621 \u064a\u0639\u064a\u0634\u0648\u0646 \u062d\u0627\u0644\u0629 \u062a\u064a\u0647 \u0645\u0645\u0627\u062b\u0644\u0629. \u0643\u0627\u0646 \u0623\u0628\u0646\u0627\u0621 \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0639\u0627\u0634\u0631 \u0648\u0627\u0644\u0645\u0633\u0645\u0649 \u062c\u064a\u0644 \u0625\u0643\u0633 (Gen X) \u0648\u0647\u064a\u0628\u0633\u062a\u0631\u0632 \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u064a\u0642\u062f\u0651\u0631\u0648\u0646 \u0627\u0644\u0628\u0631\u0648\u062f \u0627\u0644\u0645\u062a\u0639\u0645\u0651\u062f \u2014 \u0645\u062b\u0644 \u0627\u0644\u0633\u062e\u0631\u064a\u0629 \u0627\u0644\u0645\u062f\u0631\u0648\u0633\u0629 \u0641\u064a \u0645\u0633\u0644\u0633\u0644 \u00ab\u0633\u0627\u064a\u0646\u0641\u064a\u0644\u062f\u00bb (Seinfeld) \u0623\u0648 \u0627\u0644\u062a\u0628\u0627\u0639\u062f \u0627\u0644\u0645\u062a\u0639\u0627\u0644\u064a \u0641\u064a \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0625\u0646\u062f\u064a \u0631\u0648\u0643 (Indie Rock). \u0623\u0645\u0627 \u0645\u0633\u0644\u0633\u0644 \u00ab\u0641\u062a\u064a\u0627\u062a\u00bb \u0641\u0642\u062f \u0642\u062f\u0651\u0645 \u0634\u064a\u0626\u064b\u0627 \u0645\u062e\u062a\u0644\u0641\u064b\u0627: \u0647\u0634\u0627\u0634\u0629 \u062c\u0630\u0631\u064a\u0629 \u0645\u0632\u0639\u062c\u0629. \u0641\u0642\u062f \u0643\u0627\u0646\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0647\u0627\u0646\u0627 \u062a\u0641\u0631\u0637 \u0641\u064a \u0645\u0634\u0627\u0631\u0643\u0629 \u062a\u0641\u0627\u0635\u064a\u0644 \u062d\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0645\u062b\u0644 \u0642\u064a\u0627\u0645\u0647\u0627 \u0628\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u063a\u0631\u064a\u0628\u0629 \u0641\u064a \u062d\u0645\u0627\u0645 \u0645\u062f\u064a\u0631\u0647\u0627 \u062b\u0645 \u0643\u062a\u0628\u062a \u0639\u0646\u0647\u0627\u060c \u0648\u0641\u0635\u0644\u062a \u0623\u0639\u0631\u0627\u0636 \u0625\u0635\u0627\u0628\u062a\u0647\u0627 \u0628\u0627\u0644\u062a\u0647\u0627\u0628 \u0627\u0644\u0645\u0633\u0627\u0644\u0643 \u0627\u0644\u0628\u0648\u0644\u064a\u0629 \u0641\u064a \u0645\u0648\u0639\u062f \u063a\u0631\u0627\u0645\u064a \u062b\u0645 \u062a\u0643\u062a\u0628 \u0639\u0646\u0647\u0627 \u0628\u0644\u0627 \u062a\u062d\u0641\u0638\u060c \u0648\u062a\u0633\u062a\u0639\u0631\u0636 \u0642\u0644\u0642\u0647\u0627 \u0648\u0627\u0646\u0639\u062f\u0627\u0645 \u064a\u0642\u064a\u0646\u0647\u0627 \u0648\u0625\u062d\u0631\u0627\u062c\u0627\u062a\u0647\u0627 \u062f\u0648\u0646 \u0642\u064a\u0648\u062f. \u0648\u0647\u0643\u0630\u0627 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0647\u0634\u0627\u0634\u0629 \u0630\u0627\u062a\u0647\u0627 \u0645\u062d\u062a\u0648\u0649.<\/span>
\n\u062c\u0633\u0651\u062f \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u0643\u064a\u0641 \u0628\u062f\u0623 \u0623\u0628\u0646\u0627\u0621 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 (Millennials) \u0641\u064a “\u062a\u0633\u0644\u064a\u0639” \u0647\u0634\u0627\u0634\u062a\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0625\u0644\u0649 \u0645\u0648\u0631\u062f\u064d \u0642\u0627\u0628\u0644 \u0644\u0644\u062a\u0633\u0648\u064a\u0642. \u0641\u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u062a\u0647\u062f\u0626\u0629 \u0642\u0644\u0642\u0647\u0645\u060c \u0627\u0633\u062a\u0637\u0627\u0639\u0648\u0627 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u062a\u062d\u0648\u064a\u0644\u0647 \u0625\u0644\u0649 \u0645\u0627\u062f\u0629\u064d \u0644\u0644\u0645\u062d\u062a\u0648\u0649. \u0644\u0645 \u064a\u0643\u0646 \u0641\u064a \u0648\u0633\u0639\u0647\u0645 \u062a\u062d\u0645\u0651\u0644 \u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0644\u0627\u062c \u0627\u0644\u0646\u0641\u0633\u064a\u060c \u0641\u0635\u0627\u0631\u0648\u0627 \u064a\u0639\u0631\u0636\u0648\u0646 \u0623\u0632\u0645\u0627\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a. \u0648\u0644\u0645 \u064a\u0633\u062a\u0637\u064a\u0639\u0648\u0627 \u0634\u0631\u0627\u0621 \u0645\u0646\u0627\u0632\u0644\u060c \u0641\u0643\u062a\u0628\u0648\u0627 \u0645\u062f\u0648\u0651\u0646\u0627\u062a \u0639\u0646 \u0634\u0642\u0642\u0647\u0645 \u0627\u0644\u0635\u063a\u064a\u0631\u0629. \u0648\u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0633\u062a\u0642\u0631\u0629\u060c \u0641\u0642\u0627\u0645\u0648\u0627 \u0628\u0628\u062b\u0651 \u0625\u062e\u0641\u0627\u0642\u0627\u062a\u0647\u0645 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0643\u0648\u0627\u0631\u062b \u0645\u0648\u0627\u0639\u062f\u0627\u062a\u0647\u0645 \u0627\u0644\u063a\u0631\u0627\u0645\u064a\u0629 \u0644\u062d\u0638\u0629 \u0628\u0644\u062d\u0638\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u062a\u0648\u064a\u062a\u0631 (Twitter).<\/span>
\n\u0648\u0645\u0639 \u062a\u062d\u0648\u0651\u0644 \u0641\u064a\u0633\u0628\u0648\u0643 (Facebook) \u0645\u0646 \u0634\u0628\u0643\u0629 \u062c\u0627\u0645\u0639\u064a\u0629 \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0648\u0625\u0637\u0644\u0627\u0642 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 (Instagram) \u0639\u0627\u0645 2010 \u2014 \u0627\u0644\u0630\u064a \u0628\u0644\u063a \u0639\u062f\u062f \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0647 100 \u0645\u0644\u064a\u0648\u0646 \u0628\u062d\u0644\u0648\u0644 2013 \u2014 \u062a\u0637\u0648\u0651\u0631 \u0647\u0630\u0627 \u0627\u0644\u062f\u0627\u0641\u0639 \u0644\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0648\u0627\u0644\u0645\u0643\u0627\u0634\u0641\u0629 \u0625\u0644\u0649 \u0627\u0642\u062a\u0635\u0627\u062f\u064d \u0645\u062a\u0643\u0627\u0645\u0644. \u0641\u0644\u0645 \u064a\u0642\u062a\u0635\u0631 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0644\u0644\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0639\u0644\u0649 \u0646\u0634\u0631 \u0635\u0648\u0631 \u0627\u0644\u0625\u0641\u0637\u0627\u0631\u060c \u0628\u0644 \u0627\u0628\u062a\u0643\u0631\u0648\u0627 \u00ab\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u00bb (influencing) \u0628\u0648\u0635\u0641\u0647 \u0645\u0633\u0627\u0631\u064b\u0627 \u0645\u0647\u0646\u064a\u064b\u0627: \u0628\u0646\u0627\u0621 \u062c\u0645\u0627\u0647\u064a\u0631 \u0648\u0627\u0633\u0639\u0629\u060c \u0648\u0625\u0628\u0631\u0627\u0645 \u0634\u0631\u0627\u0643\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062d\u0648\u064a\u0644 \u062d\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0625\u0644\u0649 \u062a\u062f\u0641\u0642\u0627\u062a \u0645\u062d\u062a\u0648\u0649 \u0642\u0627\u0628\u0644\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062f\u062e\u0644. \u0648\u0647\u0643\u0630\u0627 \u0623\u0635\u0628\u062d \u00ab\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629\u00bb (personal branding)\u060c \u0627\u0644\u062a\u064a \u0643\u0627\u0646 \u062d\u0643\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631\u060c \u0638\u0627\u0647\u0631\u0629 \u0639\u0627\u0645\u0629 \u062a\u0634\u0645\u0644 \u0627\u0644\u062c\u0645\u064a\u0639.<\/span><\/p>\n

\u0648\u0644\u0643\u0646 \u0628\u064a\u0646\u0645\u0627 \u0627\u0633\u062a\u062e\u062f\u0645 \u062c\u064a\u0644 \u0627\u0644\u0623\u0644\u0641\u064a\u0629 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0628\u062f\u0627\u0641\u0639 “\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0648\u0627\u0644\u0645\u0643\u0627\u0634\u0641\u0629”\u060c \u0641\u0625\u0646 \u0635\u0639\u0648\u062f “\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646” \u0623\u0634\u0627\u0631 \u0625\u0644\u0649 \u062a\u062d\u0648\u0644 \u0646\u062d\u0648 “\u0627\u0644\u0637\u0645\u0648\u062d \u0627\u0644\u0627\u0633\u062a\u0639\u0631\u0627\u0636\u064a” (Aspirational)\u061b \u0641\u0627\u0644\u062b\u0631\u0627\u0621 \u0623\u0635\u0628\u062d \u0645\u0627\u062f\u0629 \u0631\u0627\u0628\u062d\u0629\u060c \u0648\u0627\u0633\u062a\u0639\u0631\u0627\u0636 \u0645\u0638\u0627\u0647\u0631 \u0627\u0644\u0628\u0630\u062e \u0636\u0645\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0647\u062f\u0627\u062a. \u0643\u0645\u0627 \u0641\u0631\u0636\u062a \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (Corporate Partnerships) \u062e\u0637\u0627\u0628 \u0627\u0644\u0637\u0645\u0648\u062d \u0628\u062f\u0644 \u0627\u0644\u0642\u0644\u0642. \u0648\u0647\u0643\u0630\u0627 \u062d\u0642\u0642\u062a \u0642\u0644\u0629 \u0646\u0627\u062c\u062d\u0629 \u062b\u0631\u0627\u0621\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0643\u062a\u0641\u062a \u0627\u0644\u063a\u0627\u0644\u0628\u064a\u0629 \u0628\u0640 “\u062a\u0645\u062b\u064a\u0644” \u0630\u0644\u0643 \u0627\u0644\u0637\u0645\u0648\u062d. \u0627\u0645\u062a\u0644\u0623\u062a \u062e\u0644\u0627\u0635\u0627\u062a \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 (Instagram) \u0628\u0635\u0648\u0631 \u0633\u0641\u0631\u064d \u0645\u064f\u0639\u062f\u0651\u0629 \u0628\u0639\u0646\u0627\u064a\u0629 \u0648\u0645\u0645\u0648\u0644\u0629 \u0628\u062f\u064a\u0648\u0646 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646\u060c \u0648\u0645\u0646\u0634\u0648\u0631\u0627\u062a \u062f\u0639\u0627\u0626\u064a\u0629 \u0644\u0631\u0639\u0627\u0629 \u0645\u0646 \u0635\u0627\u0646\u0639\u064a \u0645\u062d\u062a\u0648\u0649 \u064a\u0639\u0627\u0646\u0648\u0646 \u0647\u0634\u0627\u0634\u0629 \u0645\u0627\u0644\u064a\u0629\u060c \u0648\u0645\u062d\u062a\u0648\u0649 \u0639\u0646 “\u0627\u0644\u0631\u0641\u0627\u0647\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629” (Wellness) \u0645\u0646 \u0623\u0634\u062e\u0627\u0635 \u0644\u0627 \u064a\u0645\u0644\u0643\u0648\u0646 \u062d\u062a\u0649 \u062a\u0623\u0645\u064a\u0646\u0627\u064b \u0635\u062d\u064a\u0627\u064b. \u0641\u0639\u0646\u062f\u0645\u0627 \u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u062d\u0645\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u062a\u064a \u0648\u064f\u0639\u062f\u062a \u0628\u0647\u0627\u060c \u0641\u0625\u0646\u0643 \u062a\u0628\u064a\u0639 “\u0623\u062f\u0627\u0621\u064b \u062a\u0645\u062b\u064a\u0644\u064a\u0627\u064b” \u0644\u062a\u0644\u0643 \u0627\u0644\u062d\u064a\u0627\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643.<\/span>
\n\u0644\u0645 \u064a\u0643\u062a\u0641\u0650 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u0648\u0646 \u0628\u0625\u0631\u0633\u0627\u0621 “\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631” (Gig Economy) \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u0645\u0647\u062f \u0627\u0644\u0637\u0631\u064a\u0642 \u0644\u062a\u062d\u0648\u0644 “\u0627\u0644\u0647\u0648\u064a\u0629” \u0630\u0627\u062a\u0647\u0627 \u0625\u0644\u0649 \u0634\u0643\u0644\u064d \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0639\u0645\u0644. \u0641\u0642\u062f \u0642\u0631\u0639 \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u0631\u0643 \u0632\u0648\u0643\u0631\u0628\u064a\u0631\u063a (Zuckerberg) \u0627\u0644\u062c\u0631\u0633 \u0639\u0627\u0645 2012\u060c \u0648\u0647\u0648 \u0627\u0644\u0639\u0627\u0645 \u0646\u0641\u0633\u0647 \u0627\u0644\u0630\u064a \u0639\u064f\u0631\u0636 \u0641\u064a\u0647 \u0645\u0633\u0644\u0633\u0644 \u00ab\u0641\u062a\u064a\u0627\u062a\u00bb (Girls). \u0648\u0643\u0644\u0627 \u0627\u0644\u062d\u062f\u062b\u064a\u0646 \u0623\u0639\u0644\u0646\u0627 \u0639\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0630\u0627\u062a\u0647: \u0639\u0627\u0644\u0645 \u064a\u0643\u062f\u062d \u0641\u064a\u0647 \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u0648\u064a\u0624\u062f\u064a \u0641\u064a\u0647 \u0627\u0644\u062c\u0645\u064a\u0639 \u0623\u062f\u0648\u0627\u0631\u064b\u0627\u060c \u0648\u062a\u062a\u062d\u0648\u0644 \u0641\u064a\u0647 \u0643\u0644 \u062a\u062c\u0631\u0628\u0629 \u0634\u062e\u0635\u064a\u0629 \u0625\u0644\u0649 \u0645\u062d\u062a\u0648\u0649 \u064a\u0646\u062a\u0638\u0631 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062f\u062e\u0644.<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 – \u0627\u0646\u0647\u064a\u0627\u0631 \u0627\u0644\u0633\u064a\u0627\u0642<\/span><\/strong><\/span>
\n\u0641\u064a \u0639\u0627\u0645 2019\u060c \u0627\u0634\u062a\u0631\u0649 \u0645\u063a\u0646\u0651\u064a \u0631\u0627\u0628 \u0645\u0631\u0627\u0647\u0642 \u0641\u064a \u0648\u0644\u0627\u064a\u0629 \u0623\u062a\u0644\u0627\u0646\u062a\u0627 (Atlanta) \u0625\u064a\u0642\u0627\u0639\u064b\u0627 \u0645\u0648\u0633\u064a\u0642\u064a\u064b\u0627 (Beat) \u0645\u0642\u0627\u0628\u0644 30 \u062f\u0648\u0644\u0627\u0631\u064b\u0627\u060c \u0648\u0642\u0636\u0649 \u064a\u0648\u0645\u064b\u0627 \u0641\u064a \u062a\u0633\u062c\u064a\u0644 \u0645\u0642\u0637\u0639 \u064a\u0645\u0632\u062c \u0628\u064a\u0646 \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0643\u0627\u0646\u062a\u0631\u064a (Country) \u0648\u0627\u0644\u0647\u064a\u0628 \u0647\u0648\u0628 (Hip-hop)\u060c \u062b\u0645 \u0631\u0641\u0639\u0647 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u062a\u064a\u0643 \u062a\u0648\u0643 (TikTok) \u0644\u064a\u0631\u0627\u0647 \u064a\u0646\u062a\u0634\u0631 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627 \u0647\u0627\u0626\u0644\u064b\u0627. \u0643\u0627\u0646 \u0630\u0644\u0643 \u0627\u0644\u0645\u063a\u0646\u064a \u0647\u0648 \u0627\u0644\u0633\u064a\u062f \u0644\u064a\u0644 \u0646\u0627\u0633 \u0625\u0643\u0633 (Lil Nas X) \u0648\u0627\u0644\u0623\u063a\u0646\u064a\u0629 \u0627\u0644\u0636\u0627\u0631\u0628\u0629 \u0643\u0627\u0646\u062a \u062a\u062d\u0645\u0644 \u0627\u0633\u0645: “\u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u0642\u062f\u064a\u0645\u0629” \u00ab\u0623\u0648\u0644\u062f \u062a\u0627\u0648\u0646 \u0631\u0648\u062f\u00bb. (Old Town Road). \u0648\u0639\u0644\u0649 \u0646\u062d\u0648 \u0645\u062b\u064a\u0631 \u0644\u0644\u062c\u062f\u0644\u060c \u0642\u0627\u0645\u062a \u0645\u062c\u0644\u0629 “\u0628\u064a\u0644\u0628\u0648\u0631\u062f Billboard” \u0628\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u0623\u063a\u0646\u064a\u0629 \u0645\u0646 \u0642\u0648\u0627\u0626\u0645 \u0623\u063a\u0627\u0646\u064a “\u0627\u0644\u0643\u0627\u0646\u062a\u0631\u064a” \u0628\u062d\u062c\u0629 \u0623\u0646\u0647\u0627 \u0644\u0627 \u062a\u0645\u062b\u0644 \u0623\u063a\u0646\u064a\u0629 \u0643\u0627\u0646\u062a\u0631\u064a “\u0623\u0635\u064a\u0644\u0629”\u060c \u0644\u0643\u0646 \u0630\u0644\u0643 \u0644\u0645 \u064a\u0648\u0642\u0641 \u0646\u062c\u0627\u062d\u0647\u0627 \u0627\u0644\u0639\u0627\u0628\u0631 \u0644\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u064a\u0629\u060c \u062e\u0627\u0635\u0629 \u0628\u0639\u062f \u0645\u0634\u0627\u0631\u0643\u0629 \u0623\u0633\u0637\u0648\u0631\u0629 \u0627\u0644\u0643\u0627\u0646\u062a\u0631\u064a \u0627\u0644\u0633\u064a\u062f \u0628\u064a\u0644\u064a \u0631\u0627\u064a \u0633\u0627\u064a\u0631\u0648\u0633 <\/span>(Billy Ray Cyrus) \u0641\u064a \u0646\u0633\u062e\u0629 \u0627\u0644\u0645\u0632\u062c \u0627\u0644\u0627\u0628\u062f\u0627\u0639\u064a “\u0627\u0644\u0631\u064a\u0645\u0643\u0633” \u0644\u0644\u0623\u063a\u0646\u064a\u0629. \u0648\u0642\u062f \u0642\u0636\u062a \u0627\u0644\u0623\u063a\u0646\u064a\u0629 \u0631\u0642\u0645\u0627\u064b \u0642\u064a\u0627\u0633\u064a\u0627\u064b \u0628\u0644\u063a \u062a\u0633\u0639\u0629 \u0639\u0634\u0631 \u0623\u0633\u0628\u0648\u0639\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644.<\/span>
\n\u0644\u0642\u062f \u0643\u0627\u0646\u062a \u0642\u0635\u0629 \u0646\u062c\u0627\u062d \u0645\u0644\u0647\u0645\u0629\u060c \u0644\u0643\u0646\u0647\u0627 \u0643\u0634\u0641\u062a \u0639\u0646 \u062a\u064a\u0627\u0631 \u0623\u0648\u0633\u0639: \u0643\u0627\u0646\u062a “\u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0641\u0646\u064a\u0629” (Genres) \u062a\u0646\u0647\u0627\u0631 \u2013 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0645\u0646 \u062e\u0644\u0627\u0644 “\u0627\u0644\u0631\u064a\u0645\u0643\u0633\u0627\u062a” \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u0645\u062b\u0644 \u00ab\u0623\u0648\u0644\u062f \u062a\u0627\u0648\u0646 \u0631\u0648\u062f\u00bb “Old Town Road”. \u0635\u062d\u064a\u062d \u0623\u0646 \u0627\u0644\u0627\u0642\u062a\u0628\u0627\u0633 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0641\u0646\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0634\u0639\u0644 \u0634\u0631\u0627\u0631\u0629 \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u060c \u0643\u0645\u0627 \u0623\u0638\u0647\u0631 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u0648\u0646\u060c \u0644\u0643\u0646\u0647 \u0642\u062f \u064a\u0624\u062f\u064a \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0646\u0634\u0648\u0621 \u062b\u0642\u0627\u0641\u0629 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0648\u0645\u062a\u0634\u0627\u0628\u0647\u0629 (omnivore monoculture)\u060c \u062d\u064a\u062b \u064a\u0628\u062f\u0648 \u0643\u0644 \u0634\u064a\u0621 \u0645\u062a\u0634\u0627\u0628\u0647\u064b\u0627 \u0641\u064a \u0627\u0644\u0634\u0643\u0644 \u0648\u0627\u0644\u0635\u0648\u062a \u0648\u0627\u0644\u0625\u062d\u0633\u0627\u0633.<\/span>
\n\u0644\u0646\u062a\u0623\u0645\u0644 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c \u062d\u064a\u062b \u0643\u0627\u0646\u062a \u0627\u0644\u062c\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0637\u0627\u063a\u064a\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0646 \u0647\u064a \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 “\u0623\u064a\u0631 \u0633\u0628\u064a\u0633” (AirSpace). \u0648\u0642\u062f \u0635\u0627\u063a \u0627\u0644\u0643\u0627\u062a\u0628 \u0627\u0644\u0633\u064a\u062f \u0643\u0627\u064a\u0644 \u062a\u0634\u0627\u064a\u0643\u0627 (Kyle Chayka) \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0639\u0627\u0645 2016 \u0644\u0648\u0635\u0641 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0648\u0645\u0633\u0627\u0643\u0646 \u00ab\u0625\u064a\u0631 \u0628\u064a \u0625\u0646 \u0628\u064a\u00bb (Airbnb) \u0627\u0644\u062a\u064a \u062a\u062a\u0634\u0627\u0631\u0643 \u0645\u0638\u0647\u0631\u064b\u0627 \u0645\u062a\u0634\u0627\u0628\u0647\u064b\u0627 \u0648\u062c\u0645\u0627\u0644\u064a\u0627\u062a \u0645\u062a\u0637\u0627\u0628\u0642\u0629 \u062c\u0645\u064a\u0639\u0647\u0627 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0627\u0633\u062a\u0628\u062f\u0627\u0644\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646\u062a \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0633\u064a\u0648\u0644 (Seoul) \u0627\u0644\u0643\u0648\u0631\u064a\u0629 \u0623\u0648 \u0645\u062f\u064a\u0646\u0629 \u0633\u0627\u0646 \u0641\u0631\u0627\u0646\u0633\u064a\u0633\u0643\u0648 (San Francisco) \u0627\u0644\u0627\u0645\u0631\u064a\u0643\u064a\u0629. \u0641\u062c\u0645\u064a\u0639\u0647\u0627 \u062a\u0636\u0645 \u0623\u062b\u0627\u062b\u064b\u0627 \u0628\u0633\u064a\u0637\u064b\u0627\u060c \u0648\u062e\u0634\u0628\u064b\u0627 \u0645\u064f\u0639\u0627\u062f \u062a\u062f\u0648\u064a\u0631\u0647\u060c \u0648\u0625\u0636\u0627\u0621\u0629 \u0635\u0646\u0627\u0639\u064a\u0629\u060c \u0648\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0643\u0648\u0631\u062a\u0627\u062f\u0648 (cortados)\u060c \u0648\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u0623\u0641\u0648\u0643\u0627\u062f\u0648 \u062a\u0648\u0633\u062a (avocado toast). \u0644\u0645 \u064a\u0643\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u062c\u0627\u0646\u0633 \u0645\u0641\u0631\u0648\u0636\u0627\u064b \u0645\u0646 \u0642\u0650\u0628\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u0628\u0644 \u0643\u0627\u0646 \u0646\u062a\u0627\u062c\u0627\u064b \u0639\u0636\u0648\u064a\u0627\u064b\u061b \u0646\u062a\u064a\u062c\u0629 \u0644\u0622\u0644\u0627\u0641 \u0627\u0644\u0645\u0644\u0627\u0643 \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u0628\u0646\u0648\u0627 \u0628\u0634\u0643\u0644 \u0645\u0646\u0641\u0635\u0644 \u0627\u0644\u062c\u0645\u0627\u0644\u064a\u0629 \u0630\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u064a \u0635\u0642\u0644\u0647\u0627 “\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645”.<\/span><\/p>\n

\u0648\u0644\u0645 \u062a\u0642\u062a\u0635\u0631 \u0638\u0627\u0647\u0631\u0629 \u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0639\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0643\u0646\u060c \u0628\u0644 \u0634\u0645\u0644\u062a \u0627\u0644\u0648\u062c\u0648\u0647 \u0623\u064a\u0636\u064b\u0627. \u0641\u0641\u064a \u0639\u0627\u0645 2019\u060c \u062d\u0644\u0644\u062a \u0627\u0644\u0643\u0627\u062a\u0628\u0629 \u0627\u0644\u0633\u064a\u062f\u0629 \u062c\u064a\u0627 \u062a\u0648\u0644\u064a\u0646\u062a\u064a\u0646\u0648 (Jia Tolentino) \u0645\u0627 \u0633\u0645\u0651\u062a\u0647 \u00ab\u0648\u062c\u0647 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u00bb (Instagram Face): \u0639\u064a\u0648\u0646 \u062a\u0634\u0628\u0647 \u0639\u064a\u0648\u0646 \u0627\u0644\u0642\u0637\u0637\u060c \u0648\u0631\u0645\u0648\u0634 \u0643\u062b\u064a\u0641\u0629 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647\u0627\u060c \u0648\u0639\u0638\u0627\u0645 \u0648\u062c\u0646\u062a\u064a\u0646 \u0628\u0627\u0631\u0632\u0629\u060c \u0648\u0634\u0641\u0627\u0647 \u0645\u0645\u062a\u0644\u0626\u0629\u060c \u0648\u0628\u0634\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0645\u060c \u0648\u0645\u0644\u0627\u0645\u062d \u0639\u0631\u0642\u064a\u0629 \u0645\u0628\u0647\u0645\u0629. \u0648\u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0623\u062a\u0627\u062d\u062a \u0627\u0644\u0641\u0644\u0627\u062a\u0631 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0645\u062b\u0644 \u00ab\u0641\u064a\u0633 \u062a\u064a\u0648\u0646\u00bb (FaceTune) \u0644\u0623\u064a \u0634\u062e\u0635 \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644 \u0645\u0644\u0627\u0645\u062d\u0647 \u0631\u0642\u0645\u064a\u064b\u0627 \u0644\u064a\u0628\u062f\u0648 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0645\u0634\u0627\u0647\u064a\u0631 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0645\u062b\u0644 \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u064a\u0645 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646 (Kim Kardashian)\u060c \u0648\u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u064a\u0644\u0627 \u062d\u062f\u064a\u062f <\/span>(Bella Hadid)\u060c \u0648\u0627\u0644\u0633\u064a\u062f\u0629 \u0625\u0645\u064a\u0644\u064a \u0631\u0627\u062a\u0627\u062c\u0643\u0648\u0633\u0643\u064a (Emily Ratajkowski). \u0648\u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0628\u062f\u0623 \u0627\u0644\u0646\u0627\u0633 \u064a\u063a\u064a\u0651\u0631\u0648\u0646 \u0648\u062c\u0648\u0647\u0647\u0645 \u062c\u0631\u0627\u062d\u064a\u064b\u0627 \u0644\u062a\u062a\u0637\u0627\u0628\u0642 \u0645\u0639 \u0635\u0648\u0631\u0647\u0645 \u0627\u0644\u0640 “\u0633\u064a\u0644\u0641\u064a” \u0627\u0644\u0645\u064f\u0639\u062f\u0644\u0629 \u0628\u0627\u0644\u0641\u0644\u0627\u062a\u0631. \u0648\u0642\u062f \u0623\u0638\u0647\u0631 \u0627\u0633\u062a\u0637\u0644\u0627\u0639 \u0644\u062c\u0631\u0627\u062d\u064a \u0627\u0644\u062a\u062c\u0645\u064a\u0644 \u0623\u0646 30 \u0641\u064a \u0627\u0644\u0645\u0626\u0629 \u0645\u0646 \u0627\u0644\u0645\u0631\u0636\u0649 \u0623\u062d\u0636\u0631\u0648\u0627 \u0635\u0648\u0631\u0629 \u0627\u0644\u0633\u064a\u062f \u0643\u064a\u0645 \u0643\u0627\u0631\u062f\u0627\u0634\u064a\u0627\u0646 \u0628\u0648\u0635\u0641\u0647\u0627 \u0646\u0645\u0648\u0630\u062c\u064b\u0627 \u064a\u064f\u062d\u062a\u0630\u0649 \u0648\u0645\u0635\u062f\u0631 \u0625\u0644\u0647\u0627\u0645.<\/span>
\n\u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0627\u0646\u062c\u0631\u0627\u0641 \u0627\u0644\u062c\u0645\u0627\u0644\u064a \u0631\u0645\u0632\u064b\u0627 \u0644\u0627\u0646\u0647\u064a\u0627\u0631 \u0633\u064a\u0627\u0642\u064a \u0623\u0648\u0633\u0639 (context collapse). \u0641\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0645\u0634\u0627\u0647\u064a\u0631 \u0645\u062c\u0631\u062f \u0645\u0645\u062b\u0644\u064a\u0646 \u0623\u0648 \u0645\u0648\u0633\u064a\u0642\u064a\u064a\u0646\u061b \u0628\u0644 \u0623\u0635\u0628\u062d\u0648\u0627 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0648\u0633\u0627\u0626\u0637\u060c \u064a\u0628\u064a\u0639\u0648\u0646 \u062e\u0637\u0648\u0637\u0647\u0645 \u0627\u0644\u062e\u0627\u0635\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0623\u0648 \u0645\u0633\u062a\u062d\u0636\u0631\u0627\u062a \u0627\u0644\u062a\u062c\u0645\u064a\u0644. \u0648\u0623\u0635\u0628\u062d\u062a\u0627 \u0623\u0643\u0628\u0631 \u0646\u062c\u0645\u062a\u064a\u0646 \u0641\u064a \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0628\u0648\u0628 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0646\u060c \u0627\u0644\u0633\u064a\u062f\u0629 \u062a\u0627\u064a\u0644\u0648\u0631 \u0633\u0648\u064a\u0641\u062a (Taylor Swift) \u0648\u0627\u0644\u0633\u064a\u062f\u0629 \u0628\u064a\u0648\u0646\u0633\u064a\u0647 (Beyonc\u00e9)\u060c \u0645\u0639\u0631\u0648\u0641\u062a\u064a\u0646 \u0623\u0643\u062b\u0631 \u0628\u0625\u0645\u0628\u0631\u0627\u0637\u0648\u0631\u064a\u0627\u062a\u0647\u0645\u0627 \u0627\u0644\u0645\u0645\u062a\u062f\u0629 \u0648”\u0627\u0645\u062a\u064a\u0627\u0632\u0627\u062a\u0647\u0645\u0627” (Franchises) \u0627\u0644\u0645\u062a\u0631\u0627\u0645\u064a\u0629 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u2014 \u0627\u0644\u062a\u064a \u062a\u0634\u0645\u0644 \u0627\u0644\u062c\u0648\u0644\u0627\u062a \u0627\u0644\u063a\u0646\u0627\u0626\u064a\u0629 \u0648\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0623\u0641\u0644\u0627\u0645 \u0627\u0644\u0648\u062b\u0627\u0626\u0642\u064a\u0629 \u2014 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u062a\u064f\u0639\u0631\u0641\u0627\u0646 \u0628\u0623\u064a \u0623\u0644\u0628\u0648\u0645 \u0645\u062d\u062f\u062f. \u0648\u0635\u0627\u0631\u062a \u0643\u0644 \u0645\u0644\u0643\u064a\u0629 \u0641\u0643\u0631\u064a\u0629 (Intellectual Property) \u0645\u0648\u062c\u0648\u062f\u0629 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u062a\u063a\u0630\u064a\u0629 “\u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0628\u064a\u0626\u064a\u0629 \u0644\u0644\u0645\u062d\u062a\u0648\u0649” \u0639\u0628\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0648\u062d\u062a\u0649 \u0644\u0639\u0628\u0629 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u00ab\u0645\u0627\u064a\u0646\u0643\u0631\u0627\u0641\u062a\u00bb (Minecraft) \u062a\u062d\u0648\u0644\u062a \u0625\u0644\u0649 \u0638\u0627\u0647\u0631\u0629 \u0639\u0644\u0649 \u064a\u0648\u062a\u064a\u0648\u0628 (YouTube) \u062b\u0645 \u0625\u0644\u0649 \u0641\u064a\u0644\u0645 \u0633\u064a\u0646\u0645\u0627\u0626\u064a \u0637\u0648\u064a\u0644.<\/span>
\n\u0641\u064a \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0645\u064f\u0633\u064e\u0648\u0651\u064e\u0642\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644 “\u0645\u064f\u0633\u0644\u0651\u0639\u0629” \u0648\u0645\u062a\u0634\u0627\u0628\u0647\u0629 \u0625\u0644\u0649 \u062d\u062f \u0628\u0639\u064a\u062f. \u0641\u0642\u062f \u0628\u062f\u062a \u0645\u0642\u0627\u0647\u064a \u00ab\u0625\u064a\u0631 \u0633\u0628\u064a\u0633\u00bb (AirSpace) \u0645\u062a\u0637\u0627\u0628\u0642\u0629 \u0644\u0623\u0646 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0644\u0627 \u064a\u0628\u062f\u0648 \u062c\u0630\u0627\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u0635\u0648\u0631. \u0648\u062a\u0642\u0627\u0631\u0628\u062a \u0627\u0644\u0648\u062c\u0648\u0647 \u0644\u0623\u0646 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a (Algorithms) \u062a\u0643\u0627\u0641\u0626 \u0646\u0645\u0637\u064b\u0627 \u062c\u0645\u0627\u0644\u064a\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627. \u0648\u062a\u062d\u0648\u0644 \u0627\u0644\u0641\u0646\u0627\u0646\u0648\u0646 \u0625\u0644\u0649 \u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 \u0645\u0646 \u0627\u0644\u0641\u0646 \u0630\u0627\u062a\u0647. \u0648\u0644\u0645 \u062a\u062a\u0635\u062f\u0631 \u0623\u063a\u0646\u064a\u0629 \u00ab\u0623\u0648\u0644\u062f \u062a\u0627\u0648\u0646 \u0631\u0648\u062f\u00bb (Old Town Road) \u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0644\u0623\u0646\u0647\u0627 \u062c\u0633\u0631\u062a \u0627\u0644\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0645\u0648\u0633\u064a\u0642\u064a\u0629\u060c \u0628\u0644 \u0644\u0623\u0646\u0647\u0627 \u0645\u062d\u064e\u062a \u0627\u0644\u062d\u062f\u0648\u062f \u0628\u064a\u0646\u0647\u0627 \u062a\u0645\u0627\u0645\u064b\u0627. \u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0630\u064a \u0648\u0639\u062f\u0646\u0627 \u0628\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0627 \u0646\u0647\u0627\u0626\u064a\u0629\u060c \u0644\u0645 \u064a\u0642\u062f\u0645 \u0644\u0646\u0627 \u2013 \u062d\u062a\u0649 \u0627\u0644\u0622\u0646 \u2013 \u0633\u0648\u0649 “\u062a\u0634\u0627\u0628\u0647 \u0644\u0627 \u0646\u0647\u0627\u0626\u064a”.<\/span><\/p>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 <\/span><\/strong><\/span>
\n\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0646\u062f\u0629 \u0625\u0644\u0649 \u0643\u062a\u0627\u0628 \u00ab\u0627\u0644\u0641\u0631\u0627\u063a\u00bb (Blank Space) \u0644\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u062f\u0628\u0644\u064a\u0648. \u062f\u064a\u0641\u064a\u062f \u0645\u0627\u0631\u0643\u0633 <\/span>(W. David Marx)\u060c \u062a\u0639\u0631\u0651\u0641\u062a \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646 \u0634\u0647\u062f \u0646\u062f\u0631\u0629\u064b \u0641\u064a \u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u064a\u0646. \u0648\u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0630\u0644\u0643\u060c \u0628\u0631\u0632\u062a \u062b\u0642\u0627\u0641\u0629 \u00ab\u0627\u0644\u0641\u0631\u0627\u063a\u00bb \u2014 \u062b\u0642\u0627\u0641\u0629 \u062a\u0642\u0648\u062f\u0647\u0627 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a\u060c \u0648\u062a\u064f\u0647\u064a\u0645\u0646 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u062a\u062a\u0633\u0645 \u0628\u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0648\u0627\u0644\u062a\u062c\u0627\u0646\u0633. \u0644\u0642\u062f \u0623\u064f\u0639\u064a\u062f \u062a\u0639\u0644\u064a\u0628 \u0627\u0644\u0648\u0627\u0642\u0639 \u0644\u064a\u0635\u0628\u062d \u0645\u062c\u0631\u062f \u062a\u0631\u0641\u064a\u0647\u060c \u0648\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0647\u064a \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0646\u062a\u0627\u062c\u0647. \u0623\u0645\u0627 \u062a\u0644\u0643 “\u0627\u0644\u0633\u062e\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062a\u0631\u0629” \u0627\u0644\u062a\u064a \u0645\u064a\u0632\u062a “\u0647\u064a\u0628\u0633\u062a\u0631\u0632” \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 \u0627\u0644\u0623\u0644\u0641\u064a\u0629\u060c \u0627\u0644\u0649 \u062d\u0627\u0644\u0629 \u0623\u0648\u0633\u0639 \u0645\u0646 \u0627\u0644\u0644\u0627\u0645\u0628\u0627\u0644\u0627\u0629\u060c \u0641\u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 “\u0627\u0644\u0628\u064a\u0639 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0645\u0627\u0644” (Selling out) \u064a\u064f\u0639\u062f \u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a \u0623\u0633\u0648\u0623 \u0641\u0639\u0644 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0631\u0621 \u0627\u0631\u062a\u0643\u0627\u0628\u0647\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u064a\u0648\u0645 \u0647\u0648 \u0627\u0644\u063a\u0627\u064a\u0629 \u0648\u0627\u0644\u0647\u062f\u0641 \u0628\u062d\u062f \u0630\u0627\u062a\u0647.<\/strong><\/span><\/p>\n

*\u062a\u0645\u062a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0628\u062a\u0635\u0631\u0641.<\/em><\/span><\/p>\n

**<\/strong>\u0627\u0644\u0645\u0635\u062f\u0631: \u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636 (Blinkist) \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u062a\u0642\u0648\u0645 \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0628 \u060c \u0648\u0645\u0643\u062a\u0628\u062a\u0647\u0627 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0622\u0644\u0627\u0641 \u0627\u0644\u0643\u062a\u0628 \u0648\u064a\u0634\u062a\u0631\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0621.<\/em><\/span><\/p>\n

\"\"
\u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0633\u0644\u0645\u0627\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u064a<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

\u0625\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628:\u00a0 \u201c \u0627\u0644\u0641\u0631\u0627\u063a: \u062a\u0627\u0631\u064a\u062e \u062b\u0642\u0627\u0641\u064a \u0644\u0644\u0642\u0631\u0646 \u0627\u0644\u062d\u0627\u062f\u064a \u0648\u0627\u0644\u0639\u0634\u0631\u064a\u0646\u201d [Blank Space: A Cultural History of the Twenty-First Century] \u062a\u0646\u0635\u0651\u0644: \u0644\u0627 \u062a\u0639\u0628\u0651\u0631 \u0647\u0630\u0647 \u0627\u0644\u062a\u0631\u062c\u0645\u0627\u062a \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0639\u0646 \u062a\u0623\u064a\u064a\u062f\u064d \u0623\u0648 \u0631\u0641\u0636\u064d \u0644\u0644\u0623\u0641\u0643\u0627\u0631 \u0648\u0627\u0644\u0622\u0631\u0627\u0621 \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0641\u064a \u0627\u0644\u0646\u0635\u0648\u0635 \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u060c \u0628\u0644 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0631\u0628\u064a \u0639\u0628\u0631 \u0646\u0642\u0644 \u0645\u0639\u0627\u0631\u0641 \u0648\u0631\u0624\u0649 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0645\u0639 \u0627\u0644\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0646\u0649 \u0648\u0627\u0644\u0633\u064a\u0627\u0642 …<\/p>\n","protected":false},"author":4,"featured_media":33810,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[21,45,36,19],"tags":[],"class_list":["post-33800","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-21","category-45","category-36","category-19"],"_links":{"self":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/33800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33800"}],"version-history":[{"count":4,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/33800\/revisions"}],"predecessor-version":[{"id":33812,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/33800\/revisions\/33812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/media\/33810"}],"wp:attachment":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}