{"id":29967,"date":"2025-07-12T10:43:03","date_gmt":"2025-07-12T07:43:03","guid":{"rendered":"https:\/\/www.qatifscience.com\/?p=29967"},"modified":"2025-07-12T10:43:03","modified_gmt":"2025-07-12T07:43:03","slug":"%d9%88%d9%85%d8%b6%d8%a7%d8%aa-%d9%85%d8%b9%d8%b1%d9%81%d9%8a%d8%a9-%d9%85%d9%86-%d9%83%d8%aa%d8%a7%d8%a8-%d8%a3%d8%ae%d9%84%d8%a7%d9%82%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%b9%d8%b7%d8%a7%d8%a1-%d9%88","status":"publish","type":"post","link":"https:\/\/www.qatifscience.com\/?p=29967","title":{"rendered":"\u0648\u0645\u0636\u0627\u062a \u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0646 \u0643\u062a\u0627\u0628: \u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0639\u0637\u0627\u0621 \u0648\u0627\u0644\u0623\u062e\u0630: \u0645\u0646\u0647\u062c \u062b\u0648\u0631\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u2013 \u062a\u0631\u062c\u0645\u0629* \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0633\u0644\u0645\u0627\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u064a"},"content":{"rendered":"

\u0625\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628:\u00a0<\/strong><\/span>
\n\u201c\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0639\u0637\u0627\u0621 \u0648\u0627\u0644\u0623\u062e\u0630: \u0645\u0646\u0647\u062c \u062b\u0648\u0631\u064a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d\u201d<\/span>
\n[Give and Take: A Revolutionary Approach to Success]<\/span><\/h3>\n

\u062a\u0646\u0635\u0644:<\/span><\/strong>
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\u062a\u0639\u0631\u064a\u0641 \u0645\u062e\u062a\u0635\u0631 \u0628\u0627\u0644\u0643\u062a\u0627\u0628 \u0645\u0646 \u0634\u0631\u0643\u0629 \u0623\u0645\u0627\u0632\u0648\u0646 (Amazon):<\/span><\/strong><\/p>\n

\u0643\u062a\u0627\u0628 \u062d\u0642\u0642 \u0645\u0628\u064a\u0639\u0627\u062a \u0636\u062e\u0645\u0629 \u0628\u062d\u0633\u0628 \u0642\u0648\u0627\u0626\u0645 \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 (New York Times* \u0648\u0635\u062d\u064a\u0641\u0629 \u0648\u0648\u0644 \u0633\u062a\u0631\u064a\u062a \u062c\u0648\u0631\u0646\u0627\u0644 (Wall Street Journal)\u060c \u0648\u0647\u0648 \u0645\u0646 \u062a\u0623\u0644\u064a\u0641 \u0623\u062d\u062f \u0623\u0634\u0647\u0631 \u0623\u0633\u0627\u062a\u0630\u0629 \u0643\u0644\u064a\u0629 \u0648\u0627\u0631\u062a\u0648\u0646 (Wharton) \u0627\u0644\u0645\u0631\u0645\u0648\u0642\u0629.<\/span><\/p>\n

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\u0648\u0628\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0623\u0628\u062d\u0627\u062b\u0647 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0643\u0623\u0635\u063a\u0631 \u0623\u0633\u062a\u0627\u0630 \u0645\u064f\u0646\u064e\u0635\u0651\u064e\u0628 \u0641\u064a \u0643\u0644\u064a\u0629 \u0648\u0627\u0631\u062a\u0648\u0646 (Wharton)\u060c \u064a\u0648\u0636\u062d \u0627\u0644\u0633\u064a\u062f \u0622\u062f\u0645 \u062c\u0631\u0627\u0646\u062a <\/span>(Adam Grant) \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0644\u0647\u0627 \u062a\u0623\u062b\u064a\u0631 \u0645\u0641\u0627\u062c\u0626 \u0639\u0644\u0649 \u0627\u0644\u0646\u062c\u0627\u062d. \u0641\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u064a\u062a\u0639\u0631\u0636\u0648\u0646 \u0644\u0644\u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0648\u0627\u0644\u0625\u0631\u0647\u0627\u0642\u060c \u0641\u0625\u0646 \u0627\u0644\u0628\u0642\u064a\u0629 \u064a\u062d\u0642\u0642\u0648\u0646 \u0646\u062a\u0627\u0626\u062c \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0635\u0646\u0627\u0639\u0627\u062a.<\/span><\/p>\n

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\u062d\u0638\u064a \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0625\u0634\u0627\u062f\u0629 \u0645\u0646 \u0645\u0624\u0644\u0641\u064a\u0646 \u0639\u0627\u0644\u0645\u064a\u064a\u0646 \u0645\u062b\u0644 \u0633\u0648\u0632\u0627\u0646 \u0643\u0627\u064a\u0646 (Susan Cain)\u060c \u0648\u062f\u0627\u0646 \u0628\u064a\u0646\u0643 (Dan Pink)\u060c \u0648\u062a\u0648\u0646\u064a \u0634\u064a\u0647 (Tony Hsieh)\u060c \u0648\u0633\u064a\u062b \u062c\u0648\u062f\u064a\u0646 (Seth Godin)\u060c \u0648\u062f\u0627\u0646 \u0623\u0631\u064a\u064a\u0644\u064a (Dan Ariely)\u060c \u0648\u062c\u0631\u064a\u062a\u0634\u064a\u0646 \u0631\u0648\u0628\u064a\u0646 (Gretchen Rubin)\u060c \u0648\u062f\u064a\u0641\u064a\u062f \u0623\u0644\u064a\u0646 (David Allen)\u060c \u0648\u062f\u0627\u0646 \u062c\u064a\u0644\u0628\u0631\u062a (Dan Gilbert)\u060c \u0648\u0631\u0648\u0628\u0631\u062a \u0633\u064a\u0627\u0644\u062f\u064a\u0646\u064a (Robert Cialdini)\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u0642\u0627\u062f\u0629 \u0643\u0628\u0627\u0631 \u0645\u0646 \u0634\u0631\u0643\u0627\u062a \u0645\u0631\u0645\u0648\u0642\u0629 \u0645\u062b\u0644 \u062c\u0648\u062c\u0644 (Google)\u060c \u0648\u0645\u0627\u0643\u0646\u0632\u064a (McKinsey)\u060c \u0648\u0645\u064a\u0631\u0643 (Merck)\u060c \u0648\u0625\u0633\u062a\u064a \u0644\u0648\u062f\u0631 (Estee Lauder)\u060c \u0648\u062a\u0648\u064a\u062a\u0631 (Twitter)\u060c \u0648\u0646\u0627\u064a\u0643\u064a (Nike)\u060c \u0648\u0646\u0627\u0633\u0627 (NASA).<\/span><\/p>\n

\u062a\u0628\u0631\u0632 \u0623\u0647\u0645\u064a\u0629 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0641\u064a \u062a\u0633\u0644\u064a\u0637\u0647 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0642\u0627\u0633\u0645 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0628\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0648\u0646\u060c \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0648\u0636\u060c \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629. \u0648\u064a\u0643\u0634\u0641 \u0647\u0630\u0627 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0631\u0627\u0626\u062f \u0639\u0646 \u0646\u0647\u062c \u062c\u062f\u064a\u062f \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0630\u064a \u0644\u0647 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0625\u062d\u062f\u0627\u062b \u062a\u062d\u0648\u0644 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0627\u062a\u060c \u0628\u0644 \u0623\u064a\u0636\u0627\u064b \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/span><\/p>\n

\"\"<\/p>\n

\u0645\u0624\u0644\u0641 \u0627\u0644\u0643\u062a\u0627\u0628:<\/span><\/strong><\/p>\n

\u0627\u0644\u0633\u064a\u062f \u0622\u062f\u0645 \u062c\u0631\u0627\u0646\u062a (Adam Grant) \u0647\u0648 \u0639\u0627\u0644\u0645 \u0646\u0641\u0633 \u062a\u0646\u0638\u064a\u0645\u064a \u0628\u0627\u0631\u0632 \u0641\u064a \u0643\u0644\u064a\u0629 \u0648\u0627\u0631\u062a\u0648\u0646 (Wharton)\u060c \u062d\u064a\u062b \u0634\u063a\u0644 \u0645\u0646\u0635\u0628 \u0627\u0644\u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u0623\u0639\u0644\u0649 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0644\u0645\u062f\u0629 \u0633\u0628\u0639 \u0633\u0646\u0648\u0627\u062a \u0645\u062a\u062a\u0627\u0644\u064a\u0629. \u064a\u064f\u0639\u062f \u062c\u0631\u0627\u0646\u062a \u0645\u0646 \u0623\u0634\u0647\u0631 \u0645\u0624\u0644\u0641\u064a \u0627\u0644\u0643\u062a\u0628 \u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u064b\u0627 \u0648\u0641\u0642\u064b\u0627 \u0644\u0642\u0627\u0626\u0645\u0629 \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 (New York Times)\u060c \u0648\u0647\u0648 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u062a\u062d\u062f\u062b\u064a\u0646 \u0634\u0639\u0628\u064a\u0629 \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 \u062a\u064a\u062f (TED)\u060c \u0625\u0630 \u0628\u064a\u0639\u062a \u0643\u062a\u0628\u0647 \u0628\u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0646\u0633\u062e \u0648\u062a\u064f\u0631\u062c\u0645\u062a \u0625\u0644\u0649 \u0623\u0643\u062b\u0631 \u0645\u0646 45 \u0644\u063a\u0629\u060c \u0643\u0645\u0627 \u062a\u062c\u0627\u0648\u0632\u062a \u0645\u0634\u0627\u0647\u062f\u0627\u062a \u0645\u062d\u0627\u0636\u0631\u0627\u062a\u0647 35 \u0645\u0644\u064a\u0648\u0646 \u0645\u0634\u0627\u0647\u062f\u0629\u060c \u0648\u062a\u0645 \u062a\u062d\u0645\u064a\u0644 \u0628\u0648\u062f\u0643\u0627\u0633\u062a\u0627\u062a\u0647 (Re:Thinking) \u0648(WorkLife) \u0623\u0643\u062b\u0631 \u0645\u0646 65 \u0645\u0644\u064a\u0648\u0646 \u0645\u0631\u0629.<\/span>
\n\u0623\u0644\u0647\u0645\u062a \u0623\u0628\u062d\u0627\u062b\u0647 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0627\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u062d\u0648\u0644 \u0627\u0644\u062a\u062d\u0641\u064a\u0632 \u0648\u0627\u0644\u0633\u062e\u0627\u0621 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0628\u0634\u0631\u064a\u0629. \u0648\u0642\u062f \u0627\u062e\u062a\u064a\u0631 \u0627\u0644\u0633\u064a\u062f \u0622\u062f\u0645 \u062c\u0631\u0627\u0646\u062a \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0623\u0643\u062b\u0631 \u0639\u0634\u0631\u0629 \u0645\u0641\u0643\u0631\u064a\u0646 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u064b\u0627\u060c \u0648\u0623\u062f\u0631\u062c\u062a\u0647 \u0645\u062c\u0644\u0629 \u0641\u0648\u0631\u062a\u0634\u0646 (Fortune) \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0623\u0631\u0628\u0639\u064a\u0646 \u062a\u062d\u062a \u0633\u0646 \u0627\u0644\u0623\u0631\u0628\u0639\u064a\u0646\u060c \u0643\u0645\u0627 \u0646\u0627\u0644 \u062c\u0648\u0627\u0626\u0632 \u0639\u0644\u0645\u064a\u0629 \u0645\u0631\u0645\u0648\u0642\u0629 \u0645\u0646 \u0627\u0644\u062c\u0645\u0639\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0644\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 (American Psychological Association)\u060c \u0648\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 (Academy of Management)\u060c \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0648\u0645 (National Science Foundation).<\/span>
\n\u0645\u0646 \u0623\u0628\u0631\u0632 \u0623\u0639\u0645\u0627\u0644\u0647\u060c \u0645\u0642\u0627\u0644\u062a\u0647 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u062d\u0648\u0644 \u0627\u0644\u0634\u0639\u0648\u0631 \u0628\u0627\u0644\u062e\u0645\u0648\u0644 (languishing) \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0631\u0627\u0621\u0629 \u0648\u062d\u0641\u0638\u064b\u0627 \u0641\u064a \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 \u0644\u0639\u0627\u0645 2021. \u064a\u062d\u0645\u0644 \u0627\u0644\u0633\u064a\u062f \u062c\u0631\u0627\u0646\u062a \u0634\u0647\u0627\u062f\u0629 \u0627\u0644\u0628\u0643\u0627\u0644\u0648\u0631\u064a\u0648\u0633 \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f (Harvard) \u0648\u062f\u0631\u062c\u0629 \u0627\u0644\u062f\u0643\u062a\u0648\u0631\u0627\u0647 \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0645\u064a\u0634\u064a\u063a\u0627\u0646 (University of Michigan). \u0647\u0648 \u0623\u064a\u0636\u064b\u0627 \u063a\u0648\u0627\u0635 \u0633\u0627\u0628\u0642 \u0641\u064a \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0623\u0648\u0644\u0645\u0628\u064a\u0629 \u0644\u0644\u0646\u0627\u0634\u0626\u064a\u0646 \u0648\u0633\u0627\u062d\u0631 \u0647\u0627\u0648\u064d. \u064a\u0639\u064a\u0634 \u062d\u0627\u0644\u064a\u064b\u0627 \u0641\u064a \u0645\u062f\u064a\u0646\u0629 \u0641\u064a\u0644\u0627\u062f\u0644\u0641\u064a\u0627 (Philadelphia) \u0645\u0639 \u0632\u0648\u062c\u062a\u0647 \u0623\u0644\u064a\u0633\u0648\u0646 (Allison) \u0648\u0623\u0637\u0641\u0627\u0644\u0647\u0645\u0627 \u0627\u0644\u062b\u0644\u0627\u062b\u0629.<\/span><\/p>\n

\u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636**<\/span> (Blinkist) \u0642\u0627\u0645\u062a \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0627\u0628 \u0641\u064a \u201c\u062a\u0633\u0639 \u0648\u0645\u0636\u0627\u062a\u201d<\/span><\/strong>\u00a0\u0645\u0639\u0631\u0641\u064a\u0629 \u0648\u0645\u0642\u062f\u0645\u0629\u00a0\u0648\u062e\u0644\u0627\u0635\u0629 \u0646\u0647\u0627\u0626\u064a\u0629<\/strong>\u060c\u00a0\u0648\u062a\u0639\u062a\u0628\u0631 \u0643\u0644 \u0648\u0645\u0636\u0629 \u062a\u0644\u062e\u064a\u0635\u0627 \u0644\u0641\u0635\u0644 \u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0643\u062a\u0627\u0628\u00a0\u0648\u0647\u064a \u0643\u0627\u0644\u062a\u0627\u0644\u064a:<\/em><\/strong><\/span><\/h3>\n

\u0645\u0642\u062f\u0645\u0629 –<\/strong> \u0627\u0644\u0622\u062e\u0630\u0648\u0646 (Takers) \u0623\u0646\u0627\u0646\u064a\u0648\u0646 \u0648\u064a\u0631\u0643\u0632\u0648\u0646 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646.<\/span><\/p>\n

\u0643\u0644\u0646\u0627 \u0646\u0639\u0631\u0641 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0644\u0627 \u064a\u0647\u062a\u0645\u0648\u0646 \u0625\u0644\u0627 \u0628\u0623\u0646\u0641\u0633\u0647\u0645\u060c \u0648\u064a\u062a\u062c\u0627\u0647\u0644\u0648\u0646 \u062a\u0645\u0627\u0645\u064b\u0627 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0647\u0645 \u201c\u0627\u0644\u0622\u062e\u0630\u0648\u0646\u201d. \u0641\u064a \u0623\u064a \u0645\u0643\u0627\u0646 \u064a\u0630\u0647\u0628\u0648\u0646 \u0625\u0644\u064a\u0647\u060c \u064a\u0628\u062f\u0648 \u0623\u0646 \u0647\u0645\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0647\u0648 \u062c\u0645\u0639 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u0645\u0643\u0627\u0646\u0629 \u0648\u0627\u0644\u0625\u0639\u062c\u0627\u0628.<\/span><\/p>\n

\u0639\u0627\u062f\u0629\u064b \u0645\u0627 \u064a\u0631\u0648\u0651\u062c \u0627\u0644\u0622\u062e\u0630\u0648\u0646 \u0644\u0623\u0646\u0641\u0633\u0647\u0645 \u0628\u062d\u0645\u0627\u0633\u060c \u0648\u064a\u0641\u0636\u0644\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0643\u0644\u0645\u0627\u062a \u0645\u062b\u0644 \u201c\u0623\u0646\u0627\u201d \u0648\u201d\u0645\u0644\u0643\u064a\u201d \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u201c\u0646\u062d\u0646\u201d \u0648\u201d\u0644\u0646\u0627\u201d. \u0643\u0645\u0627 \u0623\u0646\u0647\u0645 \u064a\u0645\u064a\u0644\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0633\u064a\u0637\u0631\u0629\u060c \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0644\u063a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0648\u0644\u0627 \u064a\u062a\u0631\u062f\u062f\u0648\u0646 \u0641\u064a \u0645\u062f\u062d \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0646\u0641\u0648\u0630 \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0644\u063a \u0641\u064a\u0647 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0635\u0627\u0644\u062d\u0647\u0645 \u0627\u0644\u0634\u062e\u0635\u064a\u0629.<\/span><\/p>\n

\u0641\u0644\u0645\u0627\u0630\u0627 \u0647\u0645 \u0623\u0646\u0627\u0646\u064a\u0648\u0646 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u062d\u062f\u061f<\/span><\/p>\n

\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0644\u0623\u0646\u0647\u0645 \u064a\u0631\u0648\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0645\u0643\u0627\u0646\u064b\u0627 \u062a\u0646\u0627\u0641\u0633\u064a\u064b\u0627. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0622\u062e\u0630\u060c \u0627\u0644\u062d\u064a\u0627\u0629 \u0644\u0639\u0628\u0629 \u0642\u0627\u0633\u064a\u0629 \u062d\u064a\u062b \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0643\u0644 \u0645\u0627 \u062a\u0631\u064a\u062f\u060c \u0648\u0644\u0627 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0625\u0644\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0645\u0646 \u0630\u0644\u0643 \u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0643\u0644\u0641\u0629.<\/span><\/p>\n

\u0648\u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0639\u0644\u0649 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0622\u062e\u0630 \u0647\u0648 \u0627\u0644\u0633\u064a\u062f \u0643\u064a\u0646\u064a\u062b \u0644\u0627\u064a (Kenneth Lay)\u060c \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0644\u0639\u0645\u0644\u0627\u0642 \u0627\u0644\u0637\u0627\u0642\u0629 \u201c\u0625\u0646\u0631\u0648\u0646 Enron\u201d. \u0641\u0642\u062f \u0623\u062e\u0630 \u0642\u0631\u0648\u0636\u064b\u0627 \u0636\u062e\u0645\u0629 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u0628\u0627\u0639 \u0623\u0633\u0647\u0645\u064b\u0627 \u0628\u0642\u064a\u0645\u0629 70 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0641\u064a \u062a\u0648\u0642\u064a\u062a \u0645\u0646\u0627\u0633\u0628 \u0644\u064a\u0624\u0645\u0651\u0646 \u0646\u0641\u0633\u0647 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0639\u0644\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0641\u0644\u0627\u0633\u0647\u0627\u060c \u062a\u0627\u0631\u0643\u064b\u0627 \u0648\u0631\u0627\u0621\u0647 20,000 \u0645\u0648\u0638\u0641 \u0628\u0644\u0627 \u0639\u0645\u0644.<\/span><\/p>\n

\u0644\u0643\u0646 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0622\u062e\u0630 \u0627\u0644\u0639\u0627\u062f\u064a \u0644\u064a\u0633 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0634\u0631\u064a\u0631\u064b\u0627 \u0623\u0648 \u0641\u0627\u0633\u062f\u064b\u0627. \u0645\u062b\u0627\u0644 \u0623\u0642\u0644 \u062d\u062f\u0629 \u0647\u0648 \u0644\u0627\u0639\u0628 \u0643\u0631\u0629 \u0627\u0644\u0633\u0644\u0629 \u0627\u0644\u0623\u0633\u0637\u0648\u0631\u064a \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u064a\u0643\u0644 \u062c\u0648\u0631\u062f\u0627\u0646 (Michael Jordan). \u0641\u0639\u0646\u062f\u0645\u0627 \u0643\u0627\u0646 \u0644\u0627\u0639\u0628\u064b\u0627\u060c \u062a\u062d\u062f\u062b \u0644\u0635\u0627\u0644\u062d \u0632\u064a\u0627\u062f\u0629 \u062d\u0635\u0629 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0645\u0646 \u0639\u0627\u0626\u062f\u0627\u062a \u0627\u0644\u0641\u0631\u064a\u0642\u060c \u0644\u0643\u0646\u0647 \u062f\u0627\u0641\u0639 \u0639\u0646 \u0627\u0644\u0639\u0643\u0633 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u0623\u0635\u0628\u062d \u0645\u0627\u0644\u0643\u064b\u0627 \u0644\u0623\u062d\u062f \u0627\u0644\u0641\u0631\u0642. \u0648\u0641\u0644\u0633\u0641\u062a\u0647: \u201c\u0644\u0643\u064a \u062a\u0643\u0648\u0646 \u0646\u0627\u062c\u062d\u064b\u0627\u060c \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0623\u0646\u0627\u0646\u064a\u064b\u0627\u201d.<\/span><\/p>\n

\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u062f\u0648\u0627\u0641\u0639\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0642\u062f \u062a\u062e\u062a\u0644\u0641\u060c \u0625\u0644\u0627 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u064a\u062d\u0645\u0644\u0648\u0646 \u0646\u0641\u0633 \u0627\u0644\u0646\u0638\u0631\u0629 \u0644\u0644\u0639\u0627\u0644\u0645: \u064a\u0639\u062a\u0642\u062f\u0648\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0643\u0645\u064a\u0629 \u0645\u062d\u062f\u0648\u062f\u0629 \u0645\u0646 “\u0627\u0644\u0643\u0639\u0643\u0629” \u0644\u0644\u062c\u0645\u064a\u0639\u060c \u0648\u0623\u0646 \u0639\u0644\u064a\u0647\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 \u062c\u0632\u0621 \u0645\u0646\u0647\u0627 \u0644\u0623\u0646\u0641\u0633\u0647\u0645.<\/span><\/p>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0647\u0646\u0627 \u0647\u064a \u0623\u0646 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u064a\u062a\u0645\u062d\u0648\u0631\u0648\u0646 \u062d\u0648\u0644 \u0630\u0648\u0627\u062a\u0647\u0645\u060c \u0648\u064a\u0631\u0643\u0632\u0648\u0646 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646. \u0641\u0645\u0627 \u0627\u0644\u062d\u0644 \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062f\u0627\u0626\u0631\u0629\u061f<\/span><\/p>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 – \u201c\u0627\u0644\u0645\u0639\u0637\u0648\u0646\u201d (Givers) \u0645\u062f\u0641\u0648\u0639\u0648\u0646 \u0628\u0631\u063a\u0628\u0629 \u0635\u0627\u062f\u0642\u0629 \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0644\u0645\u062c\u0645\u0648\u0639\u0629:<\/span><\/strong><\/span><\/p>\n

\u0645\u0639\u0638\u0645\u0646\u0627 \u064a\u062a\u0630\u0643\u0631 \u0645\u0648\u0642\u0641\u064b\u0627 \u0623\u062b\u0631\u062a \u0641\u064a\u0647 \u0643\u0631\u0645 \u0634\u062e\u0635 \u0622\u062e\u0631 \u0641\u064a \u062d\u064a\u0627\u062a\u0646\u0627. \u0631\u0628\u0645\u0627 \u0642\u062f\u0645 \u0644\u0646\u0627 \u0646\u0635\u064a\u062d\u0629\u060c \u0623\u0648 \u0648\u0641\u0631 \u0641\u0631\u0635\u0629 \u0639\u0645\u0644\u060c \u0623\u0648 \u0633\u0627\u0639\u062f\u0646\u0627 \u0641\u064a \u0645\u0647\u0645\u0629 \u0635\u0639\u0628\u0629\u060c \u0648\u0643\u0644 \u0630\u0644\u0643 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0646\u062a\u0638\u0631 \u0623\u064a \u0645\u0642\u0627\u0628\u0644. \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u064f\u0633\u0645\u0648\u0646 \u0628\u0627\u0644\u0645\u0639\u0637\u064a\u0646.<\/span><\/p>\n

\u0627\u0644\u0633\u0645\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u064f\u0639\u0637\u064a \u0647\u064a \u0623\u0646\u0647 \u0641\u064a \u0645\u0639\u0638\u0645 \u0627\u0644\u062a\u0639\u0627\u0645\u0644\u0627\u062a \u064a\u0639\u0637\u064a \u0623\u0643\u062b\u0631 \u0628\u0643\u062b\u064a\u0631 \u0645\u0645\u0627 \u064a\u0623\u062e\u0630. \u0641\u0647\u0648 \u0643\u0631\u064a\u0645 \u0628\u0645\u0639\u0631\u0641\u062a\u0647 \u0648\u0648\u0642\u062a\u0647\u060c \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062a\u0646\u0627\u0632\u0644 \u0639\u0646 \u0627\u0644\u0641\u0636\u0644 \u0623\u0648 \u0627\u0644\u0634\u0647\u0631\u0629 \u0644\u0635\u0627\u0644\u062d \u062a\u062d\u0642\u064a\u0642 \u0647\u062f\u0641 \u0645\u0634\u062a\u0631\u0643. \u062a\u0631\u0643\u064a\u0632\u0647 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0647\u0648 \u062a\u0642\u062f\u064a\u0645 \u0642\u064a\u0645\u0629 \u0644\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0623\u0645\u0627 \u062d\u0635\u0648\u0644\u0647 \u0639\u0644\u0649 \u0645\u0642\u0627\u0628\u0644 \u0623\u0648 \u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0627\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u0647\u0648 \u0623\u0645\u0631 \u062b\u0627\u0646\u0648\u064a \u0623\u0648 \u0645\u062c\u0631\u062f \u0645\u0643\u0627\u0641\u0623\u0629 \u0625\u0636\u0627\u0641\u064a\u0629. \u0648\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0627\u0644\u0645\u0639\u0637\u064a\u060c \u0641\u0625\u0646 \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0645\u0643\u0627\u0641\u0623\u0629 \u0641\u064a \u062d\u062f \u0630\u0627\u062a\u0647\u0627\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0645\u0646\u062d\u0647 \u0634\u0639\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u0631\u0636\u0627 \u0648\u0627\u0644\u0633\u0639\u0627\u062f\u0629 \u0623\u064a\u0636\u064b\u0627.<\/span><\/p>\n

\u064a\u064f\u0639\u062f \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0631\u062c \u0645\u0627\u064a\u0631\u060c \u0627\u0644\u0643\u0627\u062a\u0628 \u0627\u0644\u062d\u0627\u0626\u0632 \u0639\u0644\u0649 \u062c\u0627\u0626\u0632\u0629 \u0625\u064a\u0645\u064a (Emmy Award) \u0644\u0645\u0633\u0644\u0633\u0644 \u201c\u0639\u0627\u0626\u0644\u0629 \u0633\u064a\u0645\u0628\u0633\u0648\u0646 <\/span>(The Simpsons)\u060c \u0645\u062b\u0627\u0644\u064b\u0627 \u0643\u0644\u0627\u0633\u064a\u0643\u064a\u064b\u0627 \u0644\u0644\u0645\u0639\u0637\u064a. \u0641\u0642\u062f \u0643\u0627\u0646 \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u064a\u0631 \u064a\u0634\u062c\u0639 \u0627\u0644\u0643\u062a\u0651\u0627\u0628 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u0641\u0643\u0627\u0631\u0647 \u062f\u0648\u0646 \u0623\u0646 \u064a\u0637\u0644\u0628 \u0623\u064a \u062a\u0642\u062f\u064a\u0631 \u0634\u062e\u0635\u064a. \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647 \u0633\u0627\u0647\u0645 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 300 \u062d\u0644\u0642\u0629 \u0645\u0646 \u062d\u0644\u0642\u0627\u062a \u201c\u0639\u0627\u0626\u0644\u0629 \u0633\u064a\u0645\u0628\u0633\u0648\u0646\u201d\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u0644\u0645 \u064a\u064f\u0646\u0633\u0628 \u0625\u0644\u064a\u0647 \u0627\u0644\u0641\u0636\u0644 \u0625\u0644\u0627 \u0641\u064a 12 \u062d\u0644\u0642\u0629 \u0641\u0642\u0637. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0643\u0627\u0646 \u0645\u0627 \u064a\u0647\u0645\u0647 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u062d\u062a\u0633\u0627\u0628 \u0631\u0635\u064a\u062f\u0647 \u0627\u0644\u0634\u062e\u0635\u064a \u0647\u0648 \u0646\u062c\u0627\u062d \u0627\u0644\u0639\u0631\u0636 \u0643\u0643\u0644. \u062d\u062a\u0649 \u0625\u0646\u0647 \u0627\u0628\u062a\u0643\u0631 \u0643\u0644\u0645\u0629 \u201c\u0645\u0647 meh\u201d (\u062a\u0639\u0628\u064a\u0631 \u0639\u0646 \u0627\u0644\u0645\u0644\u0644)\u060c \u0627\u0644\u062a\u064a \u0627\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u201c\u0628\u0627\u0631\u062a Bart\u201d \u0644\u0623\u0648\u0644 \u0645\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u0644\u0633\u0644\u060c \u0648\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u064a\u0648\u0645 \u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0642\u0648\u0627\u0645\u064a\u0633\u060c \u0644\u0643\u0646\u0647 \u0645\u0639 \u0630\u0644\u0643 \u0643\u0627\u0646 \u063a\u064a\u0631 \u0645\u0643\u062a\u0631\u062b \u0625\u0644\u0649 \u062f\u0631\u062c\u0629 \u0623\u0646\u0647 \u0646\u0633\u064a \u0623\u0646\u0647 \u0647\u0648 \u0645\u0646 \u0627\u062e\u062a\u0631\u0639 \u0627\u0644\u0643\u0644\u0645\u0629 \u0623\u0635\u0644\u0627\u064b. \u0643\u0627\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0633\u0644\u0633\u0644 \u0628\u0627\u0644\u0641\u0639\u0644 \u0647\u0648 \u0647\u062f\u0641\u0647 \u0627\u0644\u0631\u0626\u064a\u0633\u064a.<\/span><\/p>\n

\u064a\u062f\u0631\u0643 \u0627\u0644\u0645\u064f\u0639\u0637\u0648\u0646 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a \u0648\u064a\u0633\u0639\u0648\u0646 \u0644\u062e\u0644\u0642 \u0648\u0641\u0631\u0629 \u064a\u0633\u062a\u0641\u064a\u062f \u0645\u0646\u0647\u0627 \u0623\u0643\u0628\u0631 \u0639\u062f\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633.<\/span><\/p><\/blockquote>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 – \u0641\u064a \u0645\u0643\u0627\u0646\u064d \u0645\u0627 \u0628\u064a\u0646 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0648\u0627\u0644\u0622\u062e\u0630\u064a\u0646\u060c \u064a\u0633\u0639\u0649 \u0627\u0644\u0645\u062a\u0637\u0627\u0628\u0642\u0648\u0646 \u0625\u0644\u0649 \u062a\u0628\u0627\u062f\u0644\u0627\u062a \u0639\u0627\u062f\u0644\u0629 \u0648\u0645\u062a\u0633\u0627\u0648\u064a\u0629 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646:<\/span><\/strong><\/p>\n

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\u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0645\u062a\u0637\u0627\u0628\u0642\u0648\u0646 \u064a\u062a\u0628\u0627\u062f\u0644\u0648\u0646 \u0627\u0644\u0633\u0644\u0639 \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0641\u0647\u0645 \u064a\u0631\u0648\u0646 \u0630\u0644\u0643 \u062a\u0648\u0627\u0632\u0646\u064b\u0627 \u0623\u0646\u064a\u0642\u064b\u0627 \u0628\u064a\u0646 \u0627\u0644\u0639\u0637\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0645\u0634\u0631\u0648\u0637 \u0648\u0627\u0644\u0623\u062e\u0630 \u0627\u0644\u0645\u062a\u0647\u0648\u0631.<\/span><\/p><\/blockquote>\n

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\n\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 – \u0645\u0642\u062f\u0627\u0631 \u0645\u0627 \u0646\u0639\u0637\u064a\u0647 \u0623\u0648 \u0646\u0623\u062e\u0630\u0647 \u064a\u062a\u0623\u062b\u0631 \u0628\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0646\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0645:<\/span><\/strong><\/span><\/p>\n

\u0645\u062a\u0649 \u0643\u0627\u0646\u062a \u0622\u062e\u0631 \u0645\u0631\u0629 \u0634\u0639\u0631\u062a \u0641\u064a\u0647\u0627 \u0623\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0623\u062b\u0631\u062a \u0639\u0644\u064a\u0643 \u0644\u062a\u062a\u0635\u0631\u0641 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0639\u064a\u0646\u0629\u061f \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0644\u0643\u0644 \u0648\u0627\u062d\u062f \u0645\u0646\u0627 \u0623\u0633\u0644\u0648\u0628\u064b\u0627 \u0641\u0631\u062f\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0639\u0637\u0627\u0621 \u0623\u0648 \u0627\u0644\u0623\u062e\u0630 \u0623\u0648 \u0627\u0644\u0645\u0637\u0627\u0628\u0642\u0629\u060c \u0625\u0644\u0627 \u0623\u0646\u0646\u0627 \u0646\u0643\u064a\u0651\u0641 \u0633\u0644\u0648\u0643\u0646\u0627 \u0623\u064a\u0636\u064b\u0627 \u0644\u064a\u0646\u0627\u0633\u0628 \u0623\u0634\u062e\u0627\u0635\u064b\u0627 \u0648\u0638\u0631\u0648\u0641\u064b\u0627 \u0645\u062d\u062f\u062f\u0629.<\/span><\/p>\n

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\u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0641\u064a \u0623\u0639\u0636\u0627\u0626\u0647\u0627 \u0647\u064a “\u0641\u0631\u064a\u0633\u0627\u064a\u0643\u0644 (Freecycle ) \u0647\u064a \u0634\u0628\u0643\u0629 \u0639\u0627\u0644\u0645\u064a\u0629 \u063a\u064a\u0631 \u0631\u0628\u062d\u064a\u0629 \u0648\u062d\u0631\u0643\u0629 \u0634\u0639\u0628\u064a\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0645\u0648\u0627\u062f \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0646\u0641\u0627\u064a\u0627\u062a”. \u062d\u064a\u062b \u064a\u0642\u062f\u0651\u0645 \u0627\u0644\u0623\u0639\u0636\u0627\u0621 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u063a\u064a\u0631 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0645\u062b\u0644 \u0627\u0644\u0643\u0627\u0645\u064a\u0631\u0627\u062a \u0623\u0648 \u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0645\u062c\u0627\u0646\u064b\u0627. \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u0646\u0636\u0645 \u0627\u0644\u0622\u062e\u0630\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u064a\u062f\u0641\u0639\u0647\u0645 \u0645\u0639\u064a\u0627\u0631 \u0627\u0644\u0639\u0637\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0625\u0644\u0649 \u0623\u0646 \u064a\u0639\u0637\u0648\u0627 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u064a\u0641\u0639\u0644\u0648\u0646 \u0639\u0627\u062f\u0629\u064b.<\/span><\/p>\n

\u0648\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0636\u063a\u0637 \u0627\u0644\u0645\u062c\u0645\u0648\u0639\u0629\u060c \u0647\u0646\u0627\u0643 \u0639\u0627\u0645\u0644 \u0622\u062e\u0631 \u064a\u0624\u062b\u0631 \u0641\u064a \u0633\u062e\u0627\u0626\u0646\u0627\u060c \u0648\u0647\u0648 \u0645\u062f\u0649 \u0634\u0639\u0648\u0631\u0646\u0627 \u0628\u0627\u0644\u062a\u0634\u0627\u0628\u0647 \u0645\u0639 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0622\u062e\u0631: \u0641\u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0622\u062e\u0631 \u0623\u0634\u0628\u0647 \u0628\u0646\u0627\u060c \u0632\u0627\u062f\u062a \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0623\u0646 \u0646\u0639\u0637\u064a\u0647. \u0641\u064a \u0625\u062d\u062f\u0649 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a\u060c \u0635\u0627\u062f\u0641 \u0645\u0634\u062c\u0639\u0648 \u0643\u0631\u0629 \u0627\u0644\u0642\u062f\u0645 \u0644\u0641\u0631\u064a\u0642 \u0645\u0627\u0646\u0634\u0633\u062a\u0631 \u064a\u0648\u0646\u0627\u064a\u062a\u062f (Manchester United) \u0639\u062f\u0651\u0627\u0621\u064b \u201c\u0645\u0635\u0627\u0628\u064b\u0627\u201d. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u062f\u0651\u0627\u0621 \u064a\u0631\u062a\u062f\u064a \u0642\u0645\u064a\u0635 \u0641\u0631\u064a\u0642 \u0645\u0627\u0646\u0634\u0633\u062a\u0631 \u064a\u0648\u0646\u0627\u064a\u062a\u062f\u060c \u062a\u0648\u0642\u0641 \u0669\u0662 \u0628\u0627\u0644\u0645\u0626\u0629 \u0645\u0646 \u0627\u0644\u0645\u0634\u062c\u0639\u064a\u0646 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0647. \u0623\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u062f\u0651\u0627\u0621 \u064a\u0631\u062a\u062f\u064a \u0642\u0645\u064a\u0635\u064b\u0627 \u0639\u0627\u062f\u064a\u064b\u0627\u060c \u0641\u0642\u062f \u0627\u0646\u062e\u0641\u0636\u062a \u0627\u0644\u0646\u0633\u0628\u0629 \u0625\u0644\u0649 \u0663\u0663 \u0628\u0627\u0644\u0645\u0626\u0629. \u0648\u062a\u064f\u0638\u0647\u0631 \u0646\u062a\u0627\u0626\u062c \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u0646\u0646\u0627 \u0623\u0643\u062b\u0631 \u0645\u064a\u0644\u0627\u064b \u0644\u0644\u0639\u0637\u0627\u0621 \u062a\u062c\u0627\u0647 \u0645\u0646 \u064a\u0634\u0628\u0647\u0648\u0646\u0646\u0627.<\/span><\/p>\n

\u0641\u064a \u0627\u0644\u062e\u062a\u0627\u0645\u060c \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646\u0643 \u0623\u0646\u062a \u0648\u0645\u0646 \u062d\u0648\u0644\u0643 \u062a\u0634\u0643\u0644\u0648\u0646 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0643\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0648\u0641\u0642\u064b\u0627 \u0644\u0645\u0646 \u062a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639\u0647\u0645 \u2013 \u062f\u0648\u0646 \u0623\u0646 \u062a\u062f\u0631\u0643\u0648\u0627 \u0630\u0644\u0643 \u062d\u062a\u0649.<\/span><\/p><\/blockquote>\n

\u0627\u0644\u0648\u0645\u064a\u0636 \u0627\u0644\u0631\u0627\u0628\u0639\u0629 – \u0627\u0644\u0622\u062e\u0630\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0648\u0646 \u064a\u0641\u0642\u062f\u0648\u0646 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645 \u0648\u064a\u0644\u062d\u0642\u0648\u0646 \u0627\u0644\u0636\u0631\u0631 \u0628\u0633\u0645\u0639\u062a\u0647\u0645:<\/span><\/strong><\/span><\/p>\n

\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u062a\u0635\u0631 \u0639\u0644\u0649 \u0623\u0646\u0647 \u0644\u0643\u064a \u062a\u0646\u062c\u062d\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0623\u062e\u0630 \u0645\u0627 \u062a\u0631\u064a\u062f. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0623\u0646\u0647 \u0639\u0646\u062f\u0645\u0627 \u064a\u0628\u0627\u0644\u063a \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0627\u0644\u0623\u062e\u0630\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u0641\u0642\u062f\u0648\u0646 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645. \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062f\u062b \u0630\u0644\u0643\u060c \u062a\u062a\u062f\u0647\u0648\u0631 \u0633\u0645\u0639\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0639\u0631\u0651\u0636 \u0641\u0631\u0635\u0647\u0645 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0644\u0644\u0646\u062c\u0627\u062d \u0644\u0644\u062e\u0637\u0631\u060c \u062d\u064a\u062b \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0622\u062e\u0631\u0648\u0646 \u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0645.<\/span><\/p>\n

\u062e\u0630 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0627\u0633 \u0633\u0627\u0644\u0643 (Jonas Salk)\u060c \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u0631\u064a\u0642\u0647 \u0627\u0644\u0628\u062d\u062b\u064a\u060c \u0648\u0639\u0644\u0645\u0627\u0621 \u0622\u062e\u0631\u064a\u0646\u060c \u0648\u0622\u0644\u0627\u0641 \u0645\u0646 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0635\u062d\u064a\u0629 \u0648\u0627\u0644\u0645\u062a\u0637\u0648\u0639\u064a\u0646\u060c \u0637\u0648\u0631 \u0644\u0642\u0627\u062d \u0634\u0644\u0644 \u0627\u0644\u0623\u0637\u0641\u0627\u0644. \u062e\u0644\u0627\u0644 \u0645\u0624\u062a\u0645\u0631 \u0635\u062d\u0641\u064a \u0634\u0647\u064a\u0631 \u0623\u0639\u0644\u0646 \u0641\u064a\u0647 \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0625\u0646\u062c\u0627\u0632\u060c \u0641\u0634\u0644 \u0627\u0644\u0633\u064a\u062f \u0633\u0627\u0644\u0643 \u0641\u064a \u0634\u0643\u0631 \u0645\u0646 \u0639\u0645\u0644\u0648\u0627 \u0645\u0639\u0647\u060c \u0645\u0645\u0627 \u0623\u062b\u0627\u0631 \u0627\u0633\u062a\u064a\u0627\u0621 \u0641\u0631\u064a\u0642\u0647 \u0625\u0644\u0649 \u062d\u062f \u0627\u0644\u0628\u0643\u0627\u0621. \u0648\u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629\u060c \u0627\u0631\u062a\u062f\u062a \u0623\u0646\u0627\u0646\u064a\u062a\u0647 \u0639\u0644\u064a\u0647 \u0633\u0644\u0628\u0627\u064b: \u0641\u0644\u0645 \u064a\u064f\u0646\u062a\u062e\u0628 \u0627\u0644\u0633\u064a\u062f \u0633\u0627\u0644\u0643 \u0623\u0628\u062f\u0627\u064b \u0644\u0639\u0636\u0648\u064a\u0629 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0644\u0639\u0644\u0648\u0645 \u2013 \u0641\u064a \u062d\u064a\u0646 \u062a\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0627\u062d\u062b\u064a\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644 \u0634\u0644\u0644 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u2013 \u0648\u0644\u0645 \u064a\u062d\u0635\u0644 \u0623\u0628\u062f\u0627\u064b \u0639\u0644\u0649 \u062c\u0627\u0626\u0632\u0629 \u0646\u0648\u0628\u0644. \u0648\u064a\u0642\u0648\u0644 \u0627\u0644\u0628\u0639\u0636 \u0625\u0646 \u0641\u0634\u0644\u0647 \u0641\u064a \u062a\u0642\u062f\u064a\u0631 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0643\u0627\u0646 \u0633\u0628\u0628\u0627\u064b \u0641\u064a \u0639\u062f\u0645 \u062a\u0631\u0634\u064a\u062d\u0647 \u0644\u0647\u0630\u0647 \u0627\u0644\u062c\u0648\u0627\u0626\u0632.<\/span><\/p>\n

\u0643\u0627\u0646 \u0644\u0644\u0645\u0639\u0645\u0627\u0631\u064a \u0627\u0644\u0634\u0647\u064a\u0631 \u0627\u0644\u0633\u064a\u062f \u0641\u0631\u0627\u0646\u0643 \u0644\u0648\u064a\u062f \u0631\u0627\u064a\u062a (Frank Lloyd Wright) \u0623\u064a\u0636\u064b\u0627 \u0633\u0645\u0639\u0629 \u0645\u0641\u0631\u0637\u0629 \u0641\u064a \u0627\u0644\u0623\u062e\u0630: \u0641\u0642\u062f \u0643\u0627\u0646 \u0644\u0627 \u064a\u062f\u0641\u0639 \u0623\u062c\u0648\u0631 \u0627\u0644\u0645\u062a\u062f\u0631\u0628\u064a\u0646 \u0644\u062f\u064a\u0647\u060c \u0648\u064a\u062c\u0628\u0631\u0647\u0645 \u0639\u0644\u0649 \u0648\u0636\u0639 \u0627\u0633\u0645\u0647 \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0623\u0639\u0645\u0627\u0644\u0647\u0645. \u0648\u0627\u0644\u0623\u062f\u0647\u0649 \u0645\u0646 \u0630\u0644\u0643\u060c \u0623\u0646\u0647 \u0639\u0646\u062f\u0645\u0627 \u0639\u0645\u0644 \u0627\u0628\u0646\u0647 \u0645\u0639\u0647 \u0648\u0637\u0644\u0628 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u062c\u0631\u060c \u0623\u0631\u0633\u0644 \u0644\u0647 \u0627\u0644\u0633\u064a\u062f \u0631\u0627\u064a\u062a\u060c \u0648\u0647\u0648 \u0648\u0627\u0644\u062f\u0647\u060c \u0641\u0627\u062a\u0648\u0631\u0629 \u0628\u062c\u0645\u064a\u0639 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0645\u0639\u064a\u0634\u0629 \u0627\u0644\u062a\u064a \u0623\u0646\u0641\u0642\u0647\u0627 \u0639\u0644\u064a\u0647 \u0628\u0635\u0641\u062a\u0647 \u0627\u0628\u0646\u0647. \u0648\u0642\u062f \u0635\u0631\u0651\u062d \u0623\u062d\u062f \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0633\u064a\u062f \u0631\u0627\u064a\u062a \u0628\u0623\u0646\u0647 \u0643\u0627\u0646 \u064a\u0641\u0636\u0644 \u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u062a\u062f\u0631\u0628\u064a\u0646 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0633\u064a\u062f \u0631\u0627\u064a\u062a \u0646\u0641\u0633\u0647 \u0628\u0633\u0628\u0628 \u062a\u062c\u0627\u0647\u0644\u0647 \u0644\u0645\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0645\u0639\u0647 \u2013 \u0648\u0647\u0648 \u0645\u0627 \u0643\u0644\u0651\u0641 \u0627\u0644\u0633\u064a\u062f \u0631\u0627\u064a\u062a \u062e\u0633\u0627\u0631\u0629 \u0628\u0639\u0636 \u0627\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/p>\n

\u062a\u0638\u0647\u0631 \u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0633\u064a\u062f \u0633\u0627\u0644\u0643 \u0648\u0627\u0644\u0633\u064a\u062f \u0631\u0627\u064a\u062a \u0623\u0646 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u0645\u0639\u0631\u0636\u0648\u0646 \u0644\u0640 “\u0636\u0631\u064a\u0628\u0629 \u0627\u0644\u0622\u062e\u0630” (taker tax). \u062a\u062a\u0636\u0645\u0646 \u0636\u0631\u064a\u0628\u0629 \u0627\u0644\u0622\u062e\u0630 \u0646\u0634\u0631 \u0623\u062e\u0628\u0627\u0631 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0633\u064a\u0626 \u0644\u0644\u0622\u062e\u0630\u060c \u0645\u0645\u0627 \u064a\u0636\u0631 \u0628\u0633\u0645\u0639\u062a\u0647\u0645 \u0628\u062f\u0648\u0631\u0647 \u2013 \u0648\u0647\u064a \u0637\u0631\u064a\u0642\u0629 \u0634\u0627\u0626\u0639\u0629 \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0646\u0627\u0633 \u0644\u0645\u0639\u0627\u0642\u0628\u0629 \u0627\u0644\u0622\u062e\u0630\u064a\u0646.<\/span><\/p>\n

\u0644\u0630\u0627\u060c \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u0642\u062f \u064a\u0633\u062a\u0645\u062a\u0639\u0648\u0646 \u0628\u0641\u062a\u0631\u0627\u062a \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u064a\u0642\u062f\u0645\u0648\u0646 \u0645\u0633\u0627\u0647\u0645\u0627\u062a \u0642\u064a\u0651\u0645\u0629 \u0644\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u0625\u0644\u0627 \u0623\u0646\u0647\u0645 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u064a\u064f\u0639\u0627\u0642\u0628\u0648\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0628\u0636\u0631\u064a\u0628\u0629 \u0627\u0644\u0622\u062e\u0630\u060c \u0645\u0645\u0627 \u064a\u062d\u062f \u0643\u062b\u064a\u0631\u064b\u0627 \u0645\u0646 \u0641\u0631\u0635\u0647\u0645 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0641\u064a \u0627\u0644\u0646\u062c\u0627\u062d.<\/span><\/p><\/blockquote>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062e\u0627\u0645\u0633\u0629 – \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062d\u0642\u0642 \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u0623\u0639\u0644\u0649 \u0627\u0644\u0645\u0631\u0627\u062a\u0628 \u0641\u064a \u0627\u0644\u0645\u062c\u062a\u0645\u0639 \u0644\u0623\u0646\u0647\u0645 \u064a\u0631\u0643\u0651\u0632\u0648\u0646 \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629:<\/span><\/strong><\/span><\/p>\n

\u064a\u0639\u062a\u0642\u062f \u0627\u0644\u0643\u062b\u064a\u0631\u0648\u0646 \u0623\u0646\u0647 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0647\u0646\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u0623\u062e\u0630 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0639\u0637\u0627\u0621. \u0647\u0630\u0627 \u0635\u062d\u064a\u062d \u0628\u0634\u0643\u0644 \u062e\u0627\u0635 \u0641\u064a \u0627\u0644\u0645\u0647\u0646 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u0645\u062b\u0644 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u0629. \u0648\u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u060c \u0623\u0646\u0647 \u0627\u062a\u0636\u062d \u0623\u0646 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0646\u062c\u062d\u0648\u0646 \u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0626\u0627\u062a\u060c \u062d\u064a\u062b \u0623\u0646 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645 \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u064a\u0641\u064a\u062f\u0647\u0645 \u0623\u064a\u0636\u064b\u0627.<\/span><\/p>\n

\u064a\u064f\u0639\u062f \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0627\u0644\u0633\u064a\u062f \u0623\u0628\u0631\u0627\u0647\u0627\u0645 \u0644\u064a\u0646\u0643\u0648\u0644\u0646 (Abraham Lincoln) \u0645\u062b\u0627\u0644\u0627\u064b \u0645\u062b\u0627\u0644\u064a\u064b\u0627 \u0644\u0634\u062e\u0635 \u0643\u0627\u0646 \u064a\u0647\u062a\u0645 \u0628\u0627\u0644\u0639\u0637\u0627\u0621 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0623\u062e\u0630 \u0644\u0646\u0641\u0633\u0647. \u0642\u0628\u0644 \u0623\u0646 \u064a\u0635\u0628\u062d \u0631\u0626\u064a\u0633\u064b\u0627\u060c \u0627\u0646\u0633\u062d\u0628 \u0627\u0644\u0633\u064a\u062f \u0644\u064a\u0646\u0643\u0648\u0644\u0646 \u0645\u0646 \u0633\u0628\u0627\u0642 \u0645\u062c\u0644\u0633 \u0627\u0644\u0634\u064a\u0648\u062e \u0644\u064a\u0641\u0633\u062d \u0627\u0644\u0645\u062c\u0627\u0644 \u0623\u0645\u0627\u0645 \u0645\u0646\u0627\u0641\u0633\u0647 \u0627\u0644\u0633\u064a\u062f \u0644\u064a\u0645\u0646 \u062a\u0631\u0645\u0628\u0644 (Lyman Trumbull) \u0644\u0644\u0641\u0648\u0632. \u0648\u0642\u062f \u062a\u0646\u0627\u0632\u0644 \u0627\u0644\u0633\u064a\u062f \u0644\u064a\u0646\u0643\u0648\u0644\u0646 \u0639\u0646 \u0645\u0648\u0642\u0639\u0647 \u0644\u0623\u0646 \u0643\u0644\u0627\u064b \u0645\u0646\u0647\u0645\u0627 \u0643\u0627\u0646 \u064a\u0634\u062a\u0631\u0643 \u0641\u064a \u0647\u062f\u0641 \u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0639\u0628\u0648\u062f\u064a\u0629\u060c \u0648\u0627\u0639\u062a\u0642\u062f \u0627\u0644\u0633\u064a\u062f \u0644\u064a\u0646\u0643\u0648\u0644\u0646 \u0623\u0646 \u0627\u0644\u0633\u064a\u062f \u062a\u0631\u0645\u0628\u0644 \u0644\u062f\u064a\u0647 \u0641\u0631\u0635\u0629 \u0623\u0641\u0636\u0644 \u0644\u0644\u0641\u0648\u0632. \u0643\u0627\u0646 \u0625\u0644\u063a\u0627\u0621 \u0627\u0644\u0639\u0628\u0648\u062f\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0633\u064a\u062f \u0644\u064a\u0646\u0643\u0648\u0644\u0646 \u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0634\u062e\u0635\u064a. \u0648\u0641\u064a\u0645\u0627 \u0628\u0639\u062f\u060c \u0631\u062f \u0627\u0644\u0633\u064a\u062f \u062a\u0631\u0645\u0628\u0644 \u0627\u0644\u062c\u0645\u064a\u0644 \u0628\u0623\u0646 \u0623\u0635\u0628\u062d \u0645\u0624\u064a\u062f\u064b\u0627 \u0644\u0644\u0633\u064a\u062f \u0644\u064a\u0646\u0643\u0648\u0644\u0646 \u0639\u0646\u062f\u0645\u0627 \u062a\u0631\u0634\u062d \u0645\u062c\u062f\u062f\u064b\u0627 \u0644\u0645\u062c\u0644\u0633 \u0627\u0644\u0634\u064a\u0648\u062e.<\/span><\/p>\n

\u0645\u062b\u0627\u0644 \u0623\u0643\u062b\u0631 \u062d\u062f\u0627\u062b\u0629 \u0639\u0644\u0649 \u0643\u064a\u0641 \u0623\u0646 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u064a\u0641\u064a\u062f \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u064a\u0645\u0643\u0646 \u0631\u0624\u064a\u062a\u0647 \u0641\u064a \u0646\u0643\u0631\u0627\u0646 \u0627\u0644\u0630\u0627\u062a \u0627\u0644\u0630\u064a \u0623\u0638\u0647\u0631\u0647 \u0627\u0644\u0633\u064a\u062f \u062c\u064a\u0633\u0648\u0646 \u062c\u064a\u0644\u0631 (Jason Geller) \u0641\u064a \u0634\u0631\u0643\u0629 \u062f\u064a\u0644\u0648\u064a\u062a \u0644\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u0627\u062a (Deloitte Consulting). \u0641\u0642\u062f \u0627\u0628\u062a\u0643\u0631 \u0627\u0644\u0633\u064a\u062f \u062c\u064a\u0644\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u062c\u0645\u0639 \u0648\u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0648\u0644 \u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0646\u0627\u0641\u0633\u064a\u0647\u0627\u060c \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u062d\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u064a\u062c\u0646\u064a \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0648\u062d\u062f\u0647\u060c \u0623\u062a\u0627\u062d\u0647\u0627 \u0644\u062c\u0645\u064a\u0639 \u0632\u0645\u0644\u0627\u0626\u0647 \u0639\u0644\u0649 \u0623\u0645\u0644 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f \u0630\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u0643\u0644\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644. \u0647\u0630\u0627 \u0627\u0644\u0643\u0631\u0645 \u062a\u0631\u0643 \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0644\u062f\u0649 \u0631\u0624\u0633\u0627\u0626\u0647 \u0627\u0644\u0630\u064a\u0646 \u0633\u0631\u0639\u0627\u0646 \u0645\u0627 \u0631\u0642\u0648\u0647 \u0625\u0644\u0649 \u0634\u0631\u064a\u0643 \u2013 \u0644\u064a\u0635\u0628\u062d \u0628\u0630\u0644\u0643 \u0623\u062d\u062f \u0623\u0635\u063a\u0631 \u0627\u0644\u0634\u0631\u0643\u0627\u0621 \u0633\u0646\u064b\u0627 \u0641\u064a \u0634\u0631\u0643\u0629 \u062f\u064a\u0644\u0648\u064a\u062a (Deloitte).<\/span><\/p>\n

\u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0642\u0645\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0645\u0646\u0627\u0635\u0628 \u0642\u0648\u064a\u0629 \u0648\u0630\u0627\u062a \u062a\u0623\u062b\u064a\u0631.<\/span><\/p><\/blockquote>\n

\"\"
\n\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0633\u0627\u062f\u0633\u0629 – \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u0627\u0644\u0646\u0627\u062c\u062d\u0648\u0646 \u064a\u0637\u0648\u0651\u0631\u0648\u0646 \u0648\u064a\u0633\u062a\u062b\u0645\u0631\u0648\u0646 \u0634\u0628\u0643\u0627\u062a\u0647\u0645 \u0627\u0644\u0648\u0627\u0633\u0639\u0629 \u0644\u0625\u0641\u0627\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0623\u0646\u0641\u0633\u0647\u0645 \u0623\u064a\u0636\u064b\u0627:<\/span><\/strong><\/span><\/p>\n

\u0647\u0644 \u0634\u0639\u0631\u062a \u064a\u0648\u0645\u064b\u0627 \u0628\u0627\u0644\u062d\u0631\u062c \u0639\u0646\u062f \u0637\u0644\u0628 \u0645\u0639\u0631\u0648\u0641 \u0645\u0646 \u0634\u062e\u0635 \u0644\u0645 \u062a\u0631\u0647 \u0645\u0646\u0630 \u0633\u0646\u0648\u0627\u062a\u061f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u063a\u0627\u0644\u0628\u064b\u0627 \u0644\u0627 \u064a\u0634\u0639\u0631\u0648\u0646 \u0628\u0647\u0630\u0627 \u0627\u0644\u0625\u062d\u0631\u0627\u062c. \u0641\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0645 \u0642\u062f \u064a\u0641\u0642\u062f\u0648\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0628\u0639\u0636 \u0645\u0639\u0627\u0631\u0641\u0647\u0645 \u0645\u0639 \u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a\u060c \u0625\u0644\u0627 \u0623\u0646 \u062c\u0648 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u062f\u0627\u062f \u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u064a\u0628\u0642\u0649 \u0642\u0627\u0626\u0645\u064b\u0627. \u0648\u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0633\u0647\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0637\u0644\u0628 \u0645\u0639\u0631\u0648\u0641 \u0644\u0623\u0646\u0641\u0633\u0647\u0645 \u0623\u0648 \u0644\u0645\u0646 \u064a\u0639\u0631\u0641\u0648\u0646\u0647\u0645\u060c \u062d\u062a\u0649 \u0628\u0639\u062f \u0641\u062a\u0631\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0645\u0646 \u0627\u0644\u0627\u0646\u0642\u0637\u0627\u0639.<\/span><\/p>\n

\u0627\u0644\u0633\u064a\u062f \u0622\u062f\u0645 \u0631\u064a\u0641\u0643\u064a\u0646 (Adam Rifkin)\u060c \u0648\u0647\u0648 \u0645\u0639\u0637\u064d \u062f\u0627\u0626\u0645 \u0648\u0635\u064f\u0646\u0641 \u0643\u0623\u0641\u0636\u0644 \u0635\u0627\u0646\u0639 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0646 \u0642\u0628\u0644 \u0645\u062c\u0644\u0629 \u0641\u0648\u0631\u062a\u0634\u0646 (Fortune) \u0639\u0627\u0645 \u0662\u0660\u0661\u0661\u060c \u0634\u0627\u0631\u0643 \u0641\u064a \u062a\u0623\u0633\u064a\u0633 \u0634\u0628\u0643\u0629 \u201c\u0661\u0660\u0666 \u0645\u064a\u0644 106 Miles\u201d\u060c \u0648\u0647\u0648 \u062a\u062c\u0645\u0639 \u064a\u064f\u0639\u0642\u062f \u0645\u0631\u062a\u064a\u0646 \u0641\u064a \u0627\u0644\u0634\u0647\u0631 \u062d\u064a\u062b \u064a\u062c\u062a\u0645\u0639 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0627 \u0627\u0644\u062d\u062f\u062b\u060c \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0633\u064a\u062f \u0631\u064a\u0641\u0643\u064a\u0646 \u0627\u0644\u0646\u0627\u0633 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0648\u0638\u0627\u0626\u0641\u060c \u0648\u064a\u0645\u0646\u062d\u0647\u0645 \u062a\u063a\u0630\u064a\u0629 \u0631\u0627\u062c\u0639\u0629 \u062d\u0648\u0644 \u0623\u0641\u0643\u0627\u0631\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0648\u064a\u0631\u0628\u0637\u0647\u0645 \u0628\u0622\u062e\u0631\u064a\u0646 \u0641\u064a \u0634\u0628\u0643\u062a\u0647 \u0627\u0644\u0648\u0627\u0633\u0639\u0629.<\/span><\/p>\n

\u0644\u0643\u0646 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0633\u064a\u062f \u0631\u064a\u0641\u0643\u064a\u0646 \u0627\u0644\u0634\u062f\u064a\u062f \u0628\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0628\u0646\u0627\u0621 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0639\u0627\u062f \u0639\u0644\u064a\u0647 \u0628\u0627\u0644\u0646\u0641\u0639 \u0623\u064a\u0636\u064b\u0627. \u0641\u0628\u0641\u0636\u0644 \u0633\u0645\u0639\u062a\u0647 \u0627\u0644\u0637\u064a\u0628\u0629 \u0648\u0643\u0631\u0645\u0647\u060c \u0627\u0633\u062a\u0637\u0627\u0639 \u0628\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0646\u0635\u064a\u062d\u0629 \u0644\u062a\u0623\u0633\u064a\u0633 \u0634\u0631\u0643\u062a\u0647 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0645\u0646 \u0627\u0644\u0633\u064a\u062f \u063a\u0631\u0627\u0647\u0627\u0645 \u0633\u0628\u0646\u0633\u0631 <\/span>(Graham Spencer)\u060c \u0627\u0644\u0634\u0631\u064a\u0643 \u0627\u0644\u0645\u0624\u0633\u0633 \u0644\u0645\u0648\u0642\u0639 (Excite)\u060c \u0631\u063a\u0645 \u0623\u0646\u0647 \u0644\u0645 \u064a\u0644\u062a\u0642\u0650 \u0628\u0647 \u0645\u0646\u0630 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a. \u0647\u0630\u0627 \u0645\u062b\u0627\u0644 \u0646\u0645\u0648\u0630\u062c\u064a \u0639\u0644\u0649 \u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0646\u064a\u0647\u0627 \u0627\u0644\u0645\u0639\u0637\u0648\u0646: \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0648\u0646 \u0625\u0644\u0649 \u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0646 \u0634\u0628\u0643\u0629 \u062a\u0628\u062f\u0648 \u0648\u0643\u0623\u0646\u0647\u0627 \u0631\u0627\u0643\u062f\u0629\u060c \u064a\u0635\u0628\u062d \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0623\u0645\u0631\u064b\u0627 \u0633\u0647\u0644\u0627\u064b \u0644\u0623\u0646 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631 \u064a\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0645\u0639\u0637\u064a \u0644\u0627 \u064a\u0633\u0639\u0649 \u0644\u0644\u0645\u0642\u0627\u064a\u0636\u0629 \u0623\u0648 \u0644\u062a\u062d\u0642\u064a\u0642 \u0645\u0643\u0627\u0633\u0628 \u0623\u0646\u0627\u0646\u064a\u0629.<\/span><\/p>\n

\u064a\u0624\u0645\u0646 \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u0628\u0623\u0646 \u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u064a\u0639\u0648\u062f \u0628\u0627\u0644\u0646\u0641\u0639 \u0639\u0644\u0649 \u0627\u0644\u062c\u0645\u064a\u0639. \u0648\u062a\u0628\u0642\u0649 \u0634\u0628\u0643\u0627\u062a\u0647\u0645 \u0646\u0627\u0628\u0636\u0629 \u0628\u0627\u0644\u062d\u064a\u0627\u0629 \u0628\u0641\u0636\u0644 \u0633\u0645\u0639\u062a\u0647\u0645 \u0627\u0644\u0637\u064a\u0628\u0629 \u0648\u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0631\u062f \u0627\u0644\u062c\u0645\u064a\u0644 \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0643\u0644\u0645\u0627 \u0633\u0646\u062d\u062a \u0627\u0644\u0641\u0631\u0635\u0629.<\/span><\/p><\/blockquote>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u0633\u0627\u0628\u0639\u0629 – \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u064a\u0631\u0648\u0646 \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0641\u064a \u0643\u0644 \u0645\u0646 \u064a\u0642\u0627\u0628\u0644\u0648\u0646\u0647\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0645 \u0628\u0627\u0631\u0639\u064a\u0646 \u0641\u064a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0645\u0648\u0627\u0647\u0628 \u0648\u062a\u0646\u0645\u064a\u062a\u0647\u0627:<\/span><\/strong><\/span><\/p>\n

\u0639\u0646\u062f\u0645\u0627 \u062a\u064f\u0639\u0631\u0636 \u0639\u0644\u0649 \u0627\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0641\u0631\u0635\u0629 \u0644\u062a\u0648\u062c\u064a\u0647 \u0634\u062e\u0635 \u0645\u0627\u060c \u064a\u0628\u062d\u062b \u0645\u0639\u0638\u0645 \u0627\u0644\u0646\u0627\u0633 \u0623\u0648\u0644\u064b\u0627 \u0639\u0646 \u0628\u0630\u0648\u0631 \u0627\u0644\u0645\u0648\u0647\u0628\u0629 \u0644\u064a\u0631\u0648\u0627 \u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u0633\u062a\u062d\u0642 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0648\u0642\u062a\u0647\u0645. \u0644\u0643\u0646 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u064a\u062e\u062a\u0644\u0641\u0648\u0646 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u062c\u0627\u0646\u0628: \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0625\u062b\u0628\u0627\u062a \u0627\u0644\u0642\u062f\u0631\u0629\u060c \u064a\u0641\u062a\u0631\u0636 \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u0648\u062c\u0648\u062f \u0627\u0644\u0625\u0645\u0643\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u0645\u064a\u0639 \u0648\u064a\u0628\u062f\u0624\u0648\u0646 \u0641\u064a \u062a\u0646\u0645\u064a\u062a\u0647\u0627 \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0629. \u0648\u0628\u0641\u0636\u0644 \u0647\u0630\u0627 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0628\u0643\u0631\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u062d\u0642\u0642 \u0645\u0646 \u064a\u0631\u0639\u0648\u0646\u0647\u0645 \u0646\u062c\u0627\u062d\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627\u060c \u0648\u064a\u0646\u0639\u0643\u0633 \u0647\u0630\u0627 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0627\u0644\u063a\u0627\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0623\u0646\u0641\u0633\u0647\u0645.<\/span><\/p>\n

\u064a\u0642\u062f\u0645 \u0645\u062f\u064a\u0631 \u0643\u0631\u0629 \u0627\u0644\u0633\u0644\u0629 \u0627\u0644\u0634\u0647\u064a\u0631 \u0641\u064a \u062f\u0648\u0631\u064a \u0627\u0644\u0640(\u0644\u0631\u0627\u0628\u0637\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0643\u0631\u0629 \u0627\u0644\u0633\u0644\u0629 “NBA”)\u060c \u0627\u0644\u0633\u064a\u062f \u0633\u062a\u0648 \u0625\u0646\u0645\u0627\u0646 (Stu Inman)\u060c \u0645\u062b\u0627\u0644\u064b\u0627 \u0645\u062b\u064a\u0631\u064b\u0627 \u0644\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0639\u0646 \u0627\u0644\u0645\u0639\u0637\u064a \u0627\u0644\u0646\u0627\u062c\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0633\u0644\u0648\u0628\u0647 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0644\u0641\u0631\u0642\u0647. \u0641\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0627\u0644\u0633\u064a\u062f \u0625\u0646\u0645\u0627\u0646 \u062a\u062c\u0627\u0647\u0644 \u0628\u0639\u0636 \u0639\u0645\u0627\u0644\u0642\u0629 \u0643\u0631\u0629 \u0627\u0644\u0633\u0644\u0629\u060c \u0628\u0645\u0646 \u0641\u064a\u0647\u0645 \u0627\u0644\u0644\u0627\u0639\u0628 \u0627\u0644\u0623\u0633\u0637\u0648\u0631\u0629 \u0627\u0644\u0633\u064a\u062f \u0645\u0627\u064a\u0643\u0644 \u062c\u0648\u0631\u062f\u0627\u0646 (Michael Jordan)\u060c \u0625\u0644\u0627 \u0623\u0646\u0647 \u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u064b\u0627 \u0647\u0627\u0626\u0644\u064b\u0627 \u0628\u0627\u062e\u062a\u064a\u0627\u0631\u0647 \u0627\u0644\u0633\u064a\u062f \u0643\u0644\u0627\u064a\u062f \u062f\u0631\u064a\u0643\u0633\u0644\u0631 (Clyde Drexler)\u060c \u0627\u0644\u0630\u064a \u0643\u0627\u0646 \u0633\u0627\u0628\u0642\u064b\u0627 \u063a\u064a\u0631 \u0645\u064f\u0642\u062f\u0651\u064e\u0631\u060c \u0644\u0643\u0646\u0647 \u062f\u062e\u0644 \u0644\u0627\u062d\u0642\u064b\u0627 \u0642\u0627\u0639\u0629 \u0645\u0634\u0627\u0647\u064a\u0631 \u0643\u0631\u0629 \u0627\u0644\u0633\u0644\u0629\u060c \u0648\u0634\u0627\u0631\u0643 \u0641\u064a \u0639\u0634\u0631\u0629 \u0645\u0646\u062a\u062e\u0628\u0627\u062a \u0643\u0644 \u0627\u0644\u0646\u062c\u0648\u0645\u060c \u0648\u062f\u0648\u0631\u0629 \u0627\u0644\u0623\u0644\u0639\u0627\u0628 \u0627\u0644\u0623\u0648\u0644\u0645\u0628\u064a\u0629. \u0644\u0642\u062f \u0643\u0627\u0646 \u0627\u0644\u0633\u064a\u062f \u0625\u0646\u0645\u0627\u0646 \u0645\u062d\u0644 \u0627\u062d\u062a\u0631\u0627\u0645 \u0643\u0628\u064a\u0631 \u0644\u0642\u062f\u0631\u0627\u062a\u0647 \u0641\u064a \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0645\u063a\u0645\u0648\u0631\u064a\u0646 \u0648\u0644\u062a\u0641\u0627\u0646\u064a\u0647 \u0641\u064a \u062a\u0637\u0648\u064a\u0631 \u0645\u0646 \u0631\u0639\u0627\u0647\u0645.<\/span><\/p>\n

\u0634\u062e\u0635 \u0622\u062e\u0631 \u062d\u0642\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u064a\u0645\u0627\u0646\u0647 \u0628\u0645\u0646 \u0644\u0645 \u064a\u0628\u062f\u0648\u0627 \u0648\u0627\u0639\u062f\u064a\u0646 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0647\u0648 \u0627\u0644\u0633\u064a\u062f \u0633\u064a. \u062c\u064a\u0647. \u0633\u0643\u0646\u062f\u0631 <\/span>(C. J. Skender)\u060c \u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u062d\u0627\u0626\u0632 \u0639\u0644\u0649 \u062c\u0648\u0627\u0626\u0632. \u064a\u0643\u0645\u0646 \u0646\u062c\u0627\u062d \u0627\u0644\u0633\u064a\u062f \u0633\u0643\u0646\u062f\u0631 \u0641\u064a \u0631\u0639\u0627\u064a\u0629 \u0637\u0644\u0627\u0628\u0647 \u0648\u062a\u0648\u062c\u064a\u0647\u0647\u0645. \u0628\u0639\u062f \u0623\u0646 \u062f\u0631\u0651\u0633 \u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 600 \u062d\u0635\u0629 \u062f\u0631\u0627\u0633\u064a\u0629\u060c \u0642\u0627\u0645 \u0627\u0644\u0633\u064a\u062f \u0633\u0643\u0646\u062f\u0631 \u0641\u064a \u0625\u062d\u062f\u0649 \u0627\u0644\u0645\u0631\u0627\u062a \u0628\u0643\u062a\u0627\u0628\u0629 \u0631\u0633\u0627\u0626\u0644 \u0644\u0643\u0644 \u0637\u0627\u0644\u0628 \u0645\u0646 \u0637\u0644\u0627\u0628\u0647 \u0627\u0644\u0630\u064a\u0646 \u062e\u0636\u0639\u0648\u0627 \u0644\u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u0645\u062d\u0627\u0633\u0628 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0627\u0644\u0645\u0639\u062a\u0645\u062f (CPA)\u060c \u0645\u0647\u0646\u0626\u064b\u0627 \u0627\u0644\u0630\u064a\u0646 \u0627\u062c\u062a\u0627\u0632\u0648\u0627 \u0627\u0644\u0627\u0645\u062a\u062d\u0627\u0646 \u0648\u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0630\u064a\u0646 \u0644\u0645 \u064a\u0646\u062c\u062d\u0648\u0627.<\/span><\/p>\n

\u0645\u0627\u0630\u0627 \u0643\u0627\u0646\u062a \u0646\u062a\u064a\u062c\u0629 \u0647\u0630\u0627 \u0627\u0644\u062c\u0647\u062f\u061f<\/span><\/p>\n

\u0644\u0642\u062f \u0641\u0627\u0632 \u0623\u0643\u062b\u0631 \u0645\u0646 40 \u0637\u0627\u0644\u0628\u064b\u0627 \u0645\u0646 \u0637\u0644\u0627\u0628 \u0627\u0644\u0633\u064a\u062f \u0633\u0643\u0646\u062f\u0631 \u0628\u0645\u064a\u062f\u0627\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0643\u0631 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0631 \u0644\u0623\u062f\u0627\u0626\u0647\u0645 \u0641\u064a \u0627\u0645\u062a\u062d\u0627\u0646 \u0627\u0644\u0645\u062d\u0627\u0633\u0628 \u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a \u0627\u0644\u0645\u0639\u062a\u0645\u062f (CPA). \u062d\u062a\u0649 \u0623\u0646 \u0623\u062d\u062f \u0627\u0644\u0637\u0644\u0627\u0628 \u0627\u0644\u0633\u0627\u0628\u0642\u064a\u0646\u060c \u0627\u0644\u0633\u064a\u062f \u0631\u064a\u062c\u064a \u0644\u0648\u0641 (Reggie Love)\u060c \u0627\u0631\u062a\u0642\u0649 \u0644\u064a\u0635\u0628\u062d \u0627\u0644\u0645\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u062e\u0635\u064a \u0644\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u0627\u0644\u0633\u064a\u062f \u0628\u0627\u0631\u0627\u0643 \u0623\u0648\u0628\u0627\u0645\u0627 (Barack Obama).<\/span><\/p>\n

\u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u062f\u0631\u0627\u0643 \u0627\u0644\u0639\u0638\u0645\u0629 \u0641\u064a \u0627\u0644\u062c\u0645\u064a\u0639\u060c \u064a\u0647\u064a\u0626 \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u0628\u064a\u0626\u0629 \u062e\u0635\u0628\u0629 \u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u062e\u0644\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0644\u0645\u0639\u0637\u064a \u0646\u0641\u0633\u0647 \u0623\u064a\u0636\u064b\u0627.<\/span><\/p><\/blockquote>\n

\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062b\u0627\u0645\u0646\u0629 – \u0627\u0644\u062a\u0648\u0627\u0635\u0644 “\u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639” \u064a\u0645\u0646\u062d \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0645\u064a\u0632\u0629 \u0642\u0648\u064a\u0629:<\/span><\/strong><\/span><\/p>\n

\u0644\u0648 \u0633\u0623\u0644\u0646\u0627 \u0623\u062d\u062f\u0647\u0645 \u0639\u0646 \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u0646\u062c\u064a\u0628 \u0628\u0623\u0646\u0647 \u064a\u062a\u0637\u0644\u0628 \u0644\u063a\u0629 \u0648\u0627\u062b\u0642\u0629 \u0648\u062d\u0627\u0632\u0645\u0629. \u0644\u0643\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0623\u0638\u0647\u0631\u062a \u0623\u0646\u0647 \u0639\u0644\u0649 \u0639\u0643\u0633 \u0631\u0641\u0639 \u0627\u0644\u0635\u0648\u062a \u0648\u0625\u0638\u0647\u0627\u0631 \u0627\u0644\u0642\u0646\u0627\u0639\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629\u060c \u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0646\u062c\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0623\u0633\u0644\u0648\u0628 \u0645\u062a\u0648\u0627\u0636\u0639.<\/span><\/p>\n

\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639 \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0637\u0631\u0641 \u0627\u0644\u0622\u062e\u0631\u061b \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0637\u0644\u0628 \u0627\u0644\u0646\u0635\u064a\u062d\u0629 \u0648\u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0633\u0644\u0637 \u0627\u0644\u0630\u064a \u064a\u062b\u064a\u0631 \u0627\u0644\u0645\u0642\u0627\u0648\u0645\u0629\u060c \u0641\u0625\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0623\u0643\u062b\u0631 \u0644\u0637\u0641\u064b\u0627 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0625\u0642\u0646\u0627\u0639\u064a \u0644\u0627\u0641\u062a. \u0648\u062a\u0623\u062a\u064a \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0628\u0633\u0647\u0648\u0644\u0629 \u0644\u0644\u0645\u0639\u0637\u064a\u0646\u060c \u0625\u0630 \u0625\u0646 \u0627\u0647\u062a\u0645\u0627\u0645\u0647\u0645 \u0628\u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0641\u0637\u0631\u064a \u0644\u062f\u064a\u0647\u0645.<\/span><\/p>\n

\u0644\u0642\u062f \u062a\u0645 \u0625\u062b\u0628\u0627\u062a \u0642\u0648\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639 \u0628\u0634\u0643\u0644 \u0645\u0642\u0646\u0639 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u0635\u0631\u064a\u0627\u062a (\u0627\u0644\u0646\u0638\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0639\u062f\u0633\u0627\u062a): \u0641\u0642\u062f \u0643\u0627\u0646 \u0623\u062e\u0635\u0627\u0626\u064a\u0648 \u0627\u0644\u0628\u0635\u0631\u064a\u0627\u062a \u0627\u0644\u0630\u064a\u0646 \u064a\u064f\u0639\u0631\u0641\u0648\u0646 \u0628\u0623\u0646\u0647\u0645 \u0645\u0639\u0637\u0648\u0646 \u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u062d\u0642\u064a\u0642\u064b\u0627 \u0644\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0648\u0643\u0627\u0646 \u0627\u0644\u0633\u0628\u0628 \u0641\u064a \u0630\u0644\u0643 \u0647\u0648 \u0623\u0633\u0644\u0648\u0628\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u064a\u062e\u062a\u0644\u0641 \u0623\u062e\u0635\u0627\u0626\u064a \u0627\u0644\u0628\u0635\u0631\u064a\u0627\u062a \u0627\u0644\u0633\u064a\u062f \u0643\u064a\u0644\u062f\u0627\u0631 \u0625\u0633\u0643\u0648\u062a\u0648 <\/span>(Kildare Escoto) \u0639\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0641\u064a \u0623\u0646\u0647 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0628\u064a\u0639 \u0645\u0628\u0627\u0634\u0631\u0629\u060c \u064a\u0633\u0623\u0644 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u0646\u0645\u0637 \u062d\u064a\u0627\u062a\u0647\u0645. \u0625\u0646 \u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u064a\u063a\u0631\u0633 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u064f\u0645\u0643\u0651\u0646\u0647 \u0645\u0646 \u062e\u062f\u0645\u062a\u0647\u0650\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644. \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u064a\u064f\u0639\u062f \u0627\u0644\u0633\u064a\u062f \u0625\u0633\u0643\u0648\u062a\u0648 \u0627\u0644\u0645\u0639\u0637\u064a \u0627\u0644\u0623\u0648\u0644 \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u0645\u0628\u064a\u0639\u064b\u0627 \u0641\u064a \u0634\u0631\u0643\u0629 \u0644\u064a\u0646\u0632 \u0643\u0627\u0631\u0627\u0641\u062a\u0631 (LensCrafters).<\/span><\/p>\n

\u0645\u062b\u0627\u0644 \u0622\u062e\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 “\u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639” \u064a\u062a\u0636\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u064a\u062f\u0629 “\u0622\u0646\u064a Annie”\u060c \u0648\u0647\u064a \u0639\u0627\u0644\u0645\u0629 \u0643\u0627\u0646\u062a \u062a\u0639\u0645\u0644 \u0641\u064a \u0634\u0631\u0643\u0629 \u0645\u062f\u0631\u062c\u0629 \u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 (\u0641\u0648\u0631\u062a\u0634\u0646 \u0665\u0660\u0660 Fortune 500) \u0623\u062b\u0646\u0627\u0621 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0644\u0644\u0645\u0627\u062c\u0633\u062a\u064a\u0631 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644. \u0639\u0646\u062f\u0645\u0627 \u0623\u064f\u063a\u0644\u0642 \u0627\u0644\u0645\u0635\u0646\u0639 \u0627\u0644\u0630\u064a \u0643\u0627\u0646\u062a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u060c \u0639\u064f\u0631\u0636 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639 \u0622\u062e\u0631\u060c \u0644\u0643\u0646 \u0630\u0644\u0643 \u0643\u0627\u0646 \u064a\u0639\u0646\u064a \u0627\u0636\u0637\u0631\u0627\u0631\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0629. \u0648\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0645\u0637\u0627\u0644\u0628\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u062d\u0644\u060c \u0644\u062c\u0623\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0622\u0646\u064a \u0625\u0644\u0649 \u0645\u062f\u064a\u0631\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629 \u0648\u0637\u0644\u0628\u062a \u0646\u0635\u064a\u062d\u062a\u0647\u0627 \u0642\u0627\u0626\u0644\u0629: \u201c\u0645\u0627\u0630\u0627 \u0643\u0646\u062a \u0633\u062a\u0641\u0639\u0644\u064a\u0646 \u0644\u0648 \u0643\u0646\u062a \u0645\u0643\u0627\u0646\u064a\u061f\u201d \u0648\u0646\u0638\u0631\u064b\u0627 \u0644\u0643\u0648\u0646 \u0627\u0644\u0633\u064a\u062f\u0629 \u0622\u0646\u064a \u0645\u0648\u0638\u0641\u0629 \u0642\u064a\u0651\u0645\u0629\u060c \u0641\u0642\u062f \u0623\u062f\u0649 \u0623\u0633\u0644\u0648\u0628\u0647\u0627 \u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639 \u0625\u0644\u0649 \u0645\u0646\u062d\u0647\u0627 \u0639\u0644\u0649 \u0645\u0648\u0627\u0635\u0644\u0627\u062a \u063a\u064a\u0631 \u0645\u062d\u062f\u0648\u062f\u0629 \u0628\u0648\u0627\u0633\u0637\u0629 \u0637\u0627\u0626\u0631\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0645\u0645\u0627 \u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u062f\u064a\u062f \u0648\u0645\u0648\u0627\u0635\u0644\u0629 \u062f\u0631\u0627\u0633\u062a\u0647\u0627 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0642\u062f\u064a\u0645.<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0645\u062a\u0648\u0627\u0636\u0639 \u0645\u0641\u064a\u062f\u064b\u0627 \u0644\u0644\u063a\u0627\u064a\u0629\u061b \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0641\u0631\u0636 \u0627\u0644\u0645\u0637\u0627\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u064a\u0642\u0646\u0639\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u0647\u062c \u0627\u0644\u0643\u0644\u0627\u0633\u064a\u0643\u064a \u0644\u0644\u0645\u0639\u0637\u064a \u0628\u0623\u0646 \u064a\u0643\u0648\u0646\u0648\u0627 \u0623\u0643\u062b\u0631 \u062a\u0642\u0628\u0644\u0627\u064b \u0644\u0646\u0627.<\/span><\/p><\/blockquote>\n

\"\"
\n\u0627\u0644\u0648\u0645\u0636\u0629 \u0627\u0644\u062a\u0627\u0633\u0639\u0629 – \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u064a\u0646\u062c\u062d\u0648\u0646 \u0641\u0642\u0637 \u0625\u0630\u0627 \u062a\u0645\u0643\u0646\u0648\u0627 \u0645\u0646 \u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u0631\u0647\u0627\u0642 \u0623\u0648 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0645 \u0645\u0646 \u0642\u0628\u0644 \u0627\u0644\u0622\u062e\u0630\u064a\u0646:<\/span><\/strong><\/span><\/p>\n

\u064a\u0646\u062c\u062d \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0628\u0641\u0636\u0644 \u0633\u062e\u0627\u0626\u0647\u0645. \u0644\u0643\u0646 \u0644\u0644\u0623\u0633\u0641\u060c \u0647\u0630\u0627 \u0644\u064a\u0633 \u0627\u0644\u062d\u0627\u0644 \u062f\u0627\u0626\u0645\u064b\u0627\u060c \u0648\u064a\u0646\u062a\u0647\u064a \u0627\u0644\u0645\u0637\u0627\u0641 \u0628\u0628\u0639\u0636\u0647\u0645 \u0625\u0644\u0649 \u0625\u0631\u0647\u0627\u0642 \u0623\u0646\u0641\u0633\u0647\u0645 \u0648\u0647\u0645 \u064a\u062d\u0627\u0648\u0644\u0648\u0646 \u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u062c\u0645\u064a\u0639. \u0648\u0644\u062a\u062c\u0646\u0628 \u0647\u0630\u0627 \u0627\u0644\u0625\u0646\u0647\u0627\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0623\u0646 \u064a\u062a\u0639\u0644\u0645\u0648\u0627 \u0643\u064a\u0641 \u064a\u062d\u0627\u0641\u0638\u0648\u0646 \u0639\u0644\u0649 \u0637\u0627\u0642\u062a\u0647\u0645 \u0648\u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0633\u062a\u063a\u0644\u0648\u0646 \u0643\u0631\u0645\u0647\u0645.<\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u062b\u064a\u0631 \u0644\u0644\u062f\u0647\u0634\u0629 \u0623\u0646 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0639\u0644\u0627\u062c \u0627\u0644\u0625\u0646\u0647\u0627\u0643 \u0644\u0627 \u064a\u0643\u0645\u0646 \u0641\u064a \u062a\u0642\u0644\u064a\u0644 \u0633\u0627\u0639\u0627\u062a \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0622\u062e\u0631\u064a\u0646\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0623\u062b\u0631 \u0645\u0627 \u064a\u0642\u062f\u0645\u0648\u0646\u0647.<\/span><\/p>\n

\u0643\u0627\u0646\u062a \u0627\u0644\u0633\u064a\u062f\u0629 \u0643\u0648\u0646\u0631\u064a \u0643\u0627\u0644\u0647\u0627\u0646 (Conrey Callahan)\u060c \u0627\u0644\u0645\u0639\u0644\u0645\u0629 \u0627\u0644\u0645\u062b\u0642\u0644\u0629 \u0628\u0627\u0644\u0623\u0639\u0628\u0627\u0621\u060c \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0627\u0644\u0625\u0646\u0647\u0627\u0643 \u062d\u062a\u0649 \u0642\u0631\u0631\u062a \u0625\u0646\u0634\u0627\u0621 \u0628\u0631\u0646\u0627\u0645\u062c \u0625\u0631\u0634\u0627\u062f\u064a. \u0648\u0628\u0627\u0644\u0646\u0638\u0631 \u0644\u0644\u0648\u0647\u0644\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0628\u062f\u0627 \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631 \u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a \u0625\u0630 \u0623\u0646 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c \u0623\u0636\u0627\u0641 \u0633\u0627\u0639\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u062c\u062f\u0648\u0644\u0647\u0627. \u0625\u0644\u0627 \u0623\u0646 \u0630\u0644\u0643 \u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0639\u0646 \u0642\u0631\u0628 \u0645\u0639 \u0627\u0644\u0637\u0644\u0627\u0628 \u0627\u0644\u0645\u064f\u0633\u062a\u0631\u0634\u062f\u064a\u0646 (\u0627\u0644\u0645\u0648\u062c\u0647\u064a\u0646) \u0623\u062b\u0646\u0627\u0621 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0644\u0627\u0644\u062a\u062d\u0627\u0642 \u0628\u0627\u0644\u062c\u0627\u0645\u0639\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0634\u0647\u062f\u062a \u0628\u0646\u0641\u0633\u0647\u0627 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u0647\u0627 \u0645\u0627 \u0642\u062f\u0645\u062a\u0647 \u0644\u0647\u0645 \u0645\u0646 \u0645\u0633\u0627\u0639\u062f\u0629. \u0648\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u0634\u0639\u0631\u062a \u0628\u0623\u0646\u0647\u0627 \u0627\u0633\u062a\u0639\u0627\u062f\u062a \u0646\u0634\u0627\u0637\u0647\u0627 \u0641\u064a \u0627\u0644\u0625\u0631\u0634\u0627\u062f \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0633.<\/span><\/p>\n

\u0648\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0646\u0647\u0627\u0643\u060c \u0642\u062f \u064a\u0634\u0639\u0631 \u0627\u0644\u0645\u0639\u0637\u0648\u0646 \u0628\u0623\u0646 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u201c\u064a\u062f\u0648\u0633\u0648\u0646 \u0639\u0644\u064a\u0647\u0645 (walked over)\u201d \u0639\u0646\u062f\u0645\u0627 \u064a\u0633\u062a\u063a\u0644 \u0627\u0644\u0622\u062e\u0630\u0648\u0646 \u0633\u062e\u0627\u0621\u0647\u0645\u060c \u0648\u0644\u0647\u0630\u0627 \u064a\u064f\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u0645 \u0645\u0635\u0637\u0644\u062d \u201c\u062d\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u0642\u062f\u0627\u0645 (\u0628\u0633\u0627\u0637 \u0627\u0644\u0628\u0627\u0628 doormat)\u201d. \u0648\u0644\u062a\u062c\u0646\u0628 \u0630\u0644\u0643\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0623\u0646 \u064a\u062c\u062f\u0648\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0645\u062d \u0644\u0647\u0645 \u0628\u0625\u0634\u0628\u0627\u0639 \u063a\u0631\u064a\u0632\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0637\u0627\u0621 \u0648\u0644\u0643\u0646 \u062a\u062d\u0645\u064a\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646 \u0627\u0644\u0627\u0633\u062a\u063a\u0644\u0627\u0644. \u0648\u062a\u062d\u062f\u062f \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0627\u062a \u0627\u0644\u062d\u064a\u0648\u064a\u0629 (\u0627\u0644\u0628\u064a\u0648\u0644\u0648\u062c\u064a\u0629) \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0627\u0633\u0645 \u201c\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u0645\u062b\u0644 \u0627\u0644\u0643\u0631\u064a\u0645\u0629 (generous tit for tat)\u201d. \u0623\u064a \u201c\u0644\u0627 \u062a\u0646\u0633\u064e \u0627\u0644\u062c\u0645\u064a\u0644 \u0623\u0628\u062f\u064b\u0627\u060c \u0644\u0643\u0646 \u0633\u0627\u0645\u062d \u0627\u0644\u0625\u0633\u0627\u0621\u0629 \u0623\u062d\u064a\u0627\u0646\u064b\u0627\u201d. <\/span><\/p>\n

\u0648\u0641\u064a \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a\u060c \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0623\u0646 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u064a\u0633\u0627\u064a\u0631\u0648\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u0645\u0639\u0638\u0645 \u0627\u0644\u0648\u0642\u062a\u060c \u0644\u0643\u0646\u0647\u0645 \u064a\u064f\u0638\u0647\u0631\u0648\u0646 \u0633\u062e\u0627\u0621\u0647\u0645 \u0627\u0644\u0641\u0637\u0631\u064a (\u0646\u0632\u0639\u062a\u0647\u0645 \u0627\u0644\u0643\u0631\u064a\u0645\u0629) \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0644\u0641\u062a\u0629 \u0637\u064a\u0628\u0629 \u0644\u0644\u0622\u062e\u0630\u064a\u0646. \u0648\u0647\u0630\u0627 \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0639\u0637\u064a\u0646 \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0628\u064a\u0646\u0645\u0627 \u064a\u0634\u062c\u0639 \u0627\u0644\u0633\u0644\u0648\u0643 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u062f\u0649 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0637\u0641\u0647\u0645.<\/span><\/p>\n

\u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627\u0646 \u0627\u0644\u0639\u0627\u0645\u0644\u0627\u0646 \u2013 \u0645\u0634\u0627\u0647\u062f\u0629 \u062a\u0623\u062b\u064a\u0631 \u062c\u0647\u0648\u062f\u0647\u0645 \u0648\u0643\u0628\u062d \u063a\u0631\u064a\u0632\u062a\u0647\u0645 \u0627\u0644\u0645\u0641\u0631\u0637\u0629 \u0641\u064a \u0627\u0644\u0639\u0637\u0627\u0621 \u0641\u064a \u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u064a\u0646 \u2013 \u0627\u0644\u0645\u0639\u0637\u064a\u0646 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/span><\/p><\/blockquote>\n

\u062e\u0644\u0627\u0635\u0629 \u0646\u0647\u0627\u0626\u064a\u0629<\/span><\/strong><\/span><\/p>\n

\u0644\u0642\u062f \u062a\u0639\u0644\u0645\u0646\u0627 \u062a\u0642\u0644\u064a\u062f\u064a\u064b\u0627 \u0623\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u064a\u062a\u0637\u0644\u0628 \u0645\u0646\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646 \u0648\u0623\u062e\u0630 \u0645\u0627 \u0646\u062d\u062a\u0627\u062c\u0647. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0648\u0627\u0644\u0623\u062f\u0644\u0629 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0623\u0646 \u0627\u0644\u0622\u062e\u0630\u064a\u0646 \u0644\u064a\u0633\u0648\u0627 \u0628\u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0647\u0645 \u0645\u0646 \u064a\u0641\u0648\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0646\u0647\u0627\u064a\u0629. \u0641\u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0637\u0648\u0646 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u0645\u0645 \u0639\u0638\u064a\u0645\u0629\u060c \u0648\u0639\u0644\u0649 \u0639\u0643\u0633 \u0627\u0644\u0622\u062e\u0630\u064a\u0646\u060c \u0641\u0625\u0646\u0647\u0645 \u064a\u062d\u0642\u0642\u0648\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0644\u0644\u0622\u062e\u0631\u064a\u0646 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0637\u0648\u0644 \u0627\u0644\u0637\u0631\u064a\u0642.<\/span><\/p>\n

*\u062a\u0645\u062a \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0628\u062a\u0635\u0631\u0641.<\/em><\/span><\/p>\n

**<\/strong>\u0627\u0644\u0645\u0635\u062f\u0631: \u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636 (Blinkist) \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u062a\u0642\u0648\u0645 \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0628 \u060c \u0648\u0645\u0643\u062a\u0628\u062a\u0647\u0627 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0622\u0644\u0627\u0641 \u0627\u0644\u0643\u062a\u0628 \u0648\u064a\u0634\u062a\u0631\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0642\u0631\u0627\u0621.<\/em><\/span><\/p>\n

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