{"id":14901,"date":"2022-02-16T19:21:54","date_gmt":"2022-02-16T16:21:54","guid":{"rendered":"https:\/\/www.qatifscience.com\/?p=14901"},"modified":"2022-02-16T19:21:54","modified_gmt":"2022-02-16T16:21:54","slug":"%d9%88%d9%85%d8%b6%d8%a7%d8%aa-%d9%85%d8%b9%d8%b1%d9%81%d9%8a%d8%a9-%d9%85%d9%86-%d9%83%d8%aa%d8%a7%d8%a8-%d8%a7%d9%84%d9%81%d9%90%d9%84%d8%b3-%d9%88%d8%a7%d9%84%d8%ad%d9%90%d8%b3%d8%8c-%d9%83%d9%8a","status":"publish","type":"post","link":"https:\/\/www.qatifscience.com\/?p=14901","title":{"rendered":"\u0648\u0645\u0636\u0627\u062a \u0645\u0639\u0631\u0641\u064a\u0629 \u0645\u0646 \u0643\u062a\u0627\u0628: \u0627\u0644\u0641\u0650\u0644\u0633 \u0648\u0627\u0644\u062d\u0650\u0633\u060c \u0643\u064a\u0641 \u0646\u0633\u064a\u0621 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0643\u064a\u0641 \u0646\u0646\u0641\u0642\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b &#8211; \u062a\u0631\u062c\u0645\u0629* \u0639\u0628\u062f\u0627\u0644\u0644\u0647 \u0633\u0644\u0645\u0627\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u064a"},"content":{"rendered":"<h5 style=\"text-align: center;\"><span style=\"color: #008000;\"><strong>\u0627\u0633\u0645 \u0627\u0644\u0643\u062a\u0627\u0628:<\/strong> \u0627\u0644\u0641\u0650\u0644\u0633 \u0648\u0627\u0644\u062d\u0650\u0633: \u0643\u064a\u0641 \u0646\u0633\u064a\u0621 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0643\u064a\u0641 \u0646\u0646\u0641\u0642\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b<\/span><br \/>\n<span style=\"color: #008000;\">Dollars and Sense: How We Misthink Money and How to Spend Smarter<\/span><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-14902 aligncenter\" src=\"https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-199x300.jpg\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-199x300.jpg 199w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-99x150.jpg 99w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-50x75.jpg 50w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-109x165.jpg 109w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-136x205.jpg 136w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_-219x330.jpg 219w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/51s2Hag3FL._SX329_BO1204203200_.jpg 331w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/p>\n<p><span style=\"color: #800000;\"><strong>\u0645\u0624\u0644\u0641\u0627 \u0627\u0644\u0643\u062a\u0627\u0628:<\/strong><\/span><\/p>\n<p><span style=\"color: #800000;\"><strong>\u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0648\u0644 \u2013 \u0627\u0644\u0633\u064a\u062f \u062f\u0627\u0646 \u0623\u0631\u064a\u0644\u064a (<\/strong><strong>Dan Ariely)<\/strong><strong>:<\/strong><\/span><\/p>\n<p><span style=\"color: #800000;\">\u0647\u0648 \u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0641\u064a \u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (MIT). \u0638\u0647\u0631\u062a \u0623\u0639\u0645\u0627\u0644\u0647 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0648\u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0648\u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u0627\u0639\u0645\u0627\u0644\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u062c\u0631\u064a\u062f\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632 (New York Times) \u0648\u0635\u062d\u064a\u0641\u0629 \u0648\u0644 \u0633\u062a\u0631\u064a\u062a (Wall Street Journal) \u062c\u0648\u0631\u0646\u0627\u0644 \u0648\u062c\u0631\u064a\u062f\u0629 \u0648\u0627\u0634\u0646\u0637\u0646 \u0628\u0648\u0633\u062a (Washington Post) \u0648\u0628\u0648\u0633\u0637\u0646 \u063a\u0644\u0648\u0628 (Boston Globe) \u0648\u0628\u064a\u0632\u0646\u0633 \u0662\u060c\u0660 (Business 2.0) \u0648\u0627\u0644\u0627\u0645\u0631\u064a\u0643\u064a \u0627\u0644\u0639\u0644\u0645\u064a (Scientific American). \u0648\u0642\u062f \u0638\u0647\u0631 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0633\u064a \u0625\u0646 \u0625\u0646 (CNN) \u0648\u0627\u0644\u0625\u0630\u0627\u0639\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 (National Public Radio).<\/span><\/p>\n<p><span style=\"color: #800000;\">\u064a\u0639\u0645\u0644 \u0623\u0633\u062a\u0627\u0630\u064b\u0627 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u062f\u064a\u0648\u0643 (Duke University). \u0627\u0644\u0633\u064a\u062f \u0623\u0631\u064a\u0644\u064a \u0647\u0648 \u0627\u0644\u0645\u0624\u0633\u0633 \u0644\u0645\u0639\u0647\u062f \u0623\u0628\u062d\u0627\u062b \u064a\u0637\u0644\u0642 \u0639\u0644\u064a\u0647 \u0627\u0633\u0645 \u0645\u0631\u0643\u0632 \u0627\u0644\u0627\u062f\u0631\u0627\u0643 \u0627\u0644\u0645\u062a\u0642\u062f\u0645 (The Centre for Advanced Hindsight)\u060c \u0648\u0647\u0648 \u0623\u064a\u0636\u0627 \u0627\u0644\u0645\u0624\u0633\u0633 \u0627\u0644\u0645\u0634\u0627\u0631\u0643 \u0644\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0641\u0630 \u0627\u0644\u0631\u0624\u0649 \u0645\u0646 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629.<\/span><\/p>\n<p><span style=\"color: #800000;\">\u0627\u0644\u0633\u064a\u062f \u0623\u0631\u064a\u0644\u064a \u0647\u0648 \u0645\u0624\u0644\u0641 \u0644\u062b\u0644\u0627\u062b\u0629 \u0643\u062a\u0628 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0643\u062a\u0628 \u0645\u0628\u064a\u0639\u064b\u0627 \u062d\u0633\u0628 \u0635\u062d\u064a\u0641\u0629 \u0646\u064a\u0648\u064a\u0648\u0631\u0643 \u062a\u0627\u064a\u0645\u0632\u060c \u0648\u0647\u064a: \u0643\u062a\u0627\u0628 \u062c\u0627\u0646\u0628 \u0645\u0646 \u0627\u0644\u0644\u0627\u0639\u0642\u0644\u0627\u0646\u064a\u0629 (The Upside of Irrationality)\u060c \u0648\u0643\u062a\u0627\u0628 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0627\u0644\u0635\u0627\u062f\u0642\u0629 \u0639\u0646 \u0627\u0644\u0643\u0630\u0628\u00a0<\/span><span style=\"color: #800000;\">(The Honest Truth about Dishonesty) \u060c \u0648\u0643\u062a\u0628 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062d\u0633 (Dollars and Sense)\u060c \u0648\u0643\u062a\u0627\u0628 \u0644\u0643 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0645\u0646\u0637\u0642\u064a (Irrationally Yours) \u2013 \u0648\u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0635\u062d\u064a\u0641\u0629 \u0648\u0648\u0644 \u0633\u062a\u0631\u064a\u062a \u062c\u0648\u0631\u0646\u0627\u0644 \u0643\u062a\u0628\u062a \u0641\u064a \u0639\u0645\u0648\u062f \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u00a0\u062a\u062d\u062a \u0639\u0646\u0648\u0627\u0646 &#8220;\u0627\u0633\u0623\u0644 \u0623\u0631\u064a\u0644\u064a&#8221;.<\/span><\/p>\n<p><span style=\"color: #800000;\"><strong>\u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u062b\u0627\u0646\u064a \u0627\u0644\u0633\u064a\u062f \u062c\u064a\u0641 \u0643\u0631\u064a\u0633\u0644\u0631 (<\/strong><strong>Jeff Kreisler)<\/strong><strong>:<\/strong><\/span><\/p>\n<p><span style=\"color: #800000;\">\u0647\u0648 \u0645\u062c\u0631\u062f \u0645\u062d\u0627\u0645\u064d \u0645\u062a\u0639\u0644\u0645 \u0646\u0645\u0648\u0630\u062c\u064a \u0641\u064a \u062c\u0627\u0645\u0639\u0629 \u0628\u0631\u064a\u0646\u0633\u062a\u0648\u0646 (Princeton University)\u060c \u0648\u0623\u0635\u0628\u062d \u0645\u0645\u062b\u0644\u064b\u0627 \u0643\u0648\u0645\u064a\u062f\u064a\u064b\u0627 \u062d\u0627\u0626\u0632\u064b\u0627 \u0639\u0644\u0649 \u0639\u062f\u0629 \u062c\u0648\u0627\u0626\u0632\u060c \u0648\u0645\u0624\u0644\u0641\u064b\u0627 \u0644\u0623\u0643\u062b\u0631 \u0627\u0644\u0643\u062a\u0628 \u0645\u0628\u064a\u0639\u064b\u0627\u060c \u0648\u0645\u062a\u062d\u062f\u062b\u064b\u0627 \u0631\u0626\u064a\u0633\u064a\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u062d\u0627\u0641\u0644 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0648\u0627\u064a\u0642\u0648\u0646\u0629 \u0635\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0633\u0644\u0648\u0643\u064a.<\/span><\/p>\n<p><span style=\"color: #800000;\">\u064a\u0634\u063a\u0644 \u0627\u0644\u0633\u064a\u062f \u062c\u064a\u0641 \u0623\u064a\u0636\u064b\u0627 \u0645\u0646\u0635\u0628 \u0631\u0626\u064a\u0633 \u062a\u062d\u0631\u064a\u0631 \u0645\u0646\u0635\u0629 \u0639\u0644\u0648\u0645 \u0627\u0644\u0646\u0627\u0633 (PeopleScience.com)\u060c \u0648\u0647\u064a \u0645\u0646\u0635\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0641\u0643\u0631 \u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062d\u062f\u064a\u062b\u0629. \u0641\u0627\u0632 \u0628\u062c\u0627\u0626\u0632\u0629 \u0628\u064a\u0644 \u0647\u064a\u0643\u0633 \u0633\u0628\u064a\u0631\u064a\u062a \u0644\u0644\u0643\u0648\u0645\u064a\u062f\u064a\u0627 \u0627\u0644\u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u062a\u0641\u0643\u064a\u00a0<\/span><span style=\"color: #800000;\">(Bill Hicks Spirit Award for Thought Provoking Comedy)\u060c \u0648\u0643\u062a\u0628 \u0644\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0648\u0627\u0644\u0633\u064a\u0627\u0633\u064a\u064a\u0646 \u0648\u0627\u0644\u0631\u0624\u0633\u0627\u0621 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u064a\u0646\u060c \u0648\u0638\u0647\u0631 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629 \u0645\u062b\u0644 \u0633\u064a \u0628\u064a \u0633\u064a (CBC) \u0648\u0633\u064a \u0625\u0646 \u0625\u0646 (CNN) \u0648\u0641\u0648\u0643\u0633 \u0646\u064a\u0648\u0632 (FoxNews) \u0648\u0625\u0645 \u0625\u0633 \u0625\u0646 \u0628\u064a \u0633\u064a (MSNBC) \u0648\u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0627\u0644\u062d\u0627\u0644\u064a (Current TV) \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0627\u0644\u0649 \u0645\u062d\u0637\u0627\u062a \u0627\u0644\u0631\u0627\u062f\u064a\u0648 \u0627\u0644\u0641\u0636\u0627\u0626\u064a\u0629 (Sirius \/ XM) \u0648\u0642\u0627\u0645 \u0628\u062c\u0648\u0644\u0629 \u0641\u064a \u0645\u0639\u0638\u0645 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645.<\/span><\/p>\n<p><span style=\"color: #800000;\">\u0623\u0635\u062f\u0631 \u0643\u062a\u0627\u0628\u064a\u0646\u060c \u0647\u0645\u0627: \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0623\u0648\u0644 \u0628\u0639\u0646\u0648\u0627\u0646: \u0627\u0644\u063a\u0634 \u0627\u0644\u062b\u0631\u0627\u0621 (Get Rich Cheating) \u0648\u0634\u0627\u0631\u0643\u0647 \u0627\u0644\u0633\u064a\u062f \u062f\u0627\u0646 \u0623\u0631\u064a\u0644\u064a \u0641\u064a \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u062b\u0627\u0646\u064a \u0628\u0639\u0646\u0648\u0627\u0646: \u0627\u0644\u0641\u0650\u0644\u0633 \u0648\u0627\u0644\u062d\u0650\u0633: \u0643\u064a\u0641 \u0646\u0633\u064a\u0621 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0648\u0643\u064a\u0641 \u0646\u0646\u0641\u0642\u0647\u0627 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b.<\/span><\/p>\n<h3><span style=\"color: #008000;\"><strong>\u0645\u0646\u0635\u0629 \u0627\u0644\u0648\u0645\u064a\u0636<span style=\"color: #0000ff;\">**<\/span> (Blinkist) \u0642\u0627\u0645\u062a \u0628\u062a\u0644\u062e\u064a\u0635 \u0627\u0644\u0643\u062a\u0627\u0628 \u0641\u064a <span style=\"color: #800000;\">\u0633\u0628\u0639 \u0648\u0645\u0636\u0627\u062a \u0645\u0639\u0631\u0641\u064a\u0629<\/span>\u060c \u0648\u0647\u064a \u0643\u0627\u0644\u062a\u0627\u0644\u064a<em>:<\/em><\/strong><\/span><\/h3>\n<h4><span style=\"color: #800000;\"><strong>\u0648\u0645\u0636\u0629 \u0631\u0642\u0645 \u0661- \u0645\u0627\u0630\u0627 \u064a\u0648\u062c\u062f \u0641\u064a \u062f\u0627\u062e\u0644 \u0647\u0630\u0647 \u0627\u0644\u0643\u062a\u0627\u0628 \u0644\u0623\u062c\u0644\u064a\u061f \u0627\u0643\u062a\u0634\u0641 \u0628\u0639\u0636 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0627\u0644\u0643\u0631\u064a\u0647\u0629 \u0644\u062f\u0649 \u0627\u0644\u0628\u0634\u0631 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0623\u0645\u0648\u0627\u0644\u0647\u0645:<\/strong><\/span><\/h4>\n<p>\u0627\u0644\u0645\u0627\u0644. \u0644\u0627 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0639\u064a\u0634 \u0628\u062f\u0648\u0646\u0647 \u0648\u0644\u0643\u0646 \u0644\u0627 \u064a\u0628\u062f\u0648 \u0623\u0646\u0646\u0627 \u0646\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0641\u064a \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u0648\u0641\u064a\u0631 \u0644\u062f\u064a\u0646\u0627 \u0623\u064a\u0636\u0627. \u0644\u0627 \u062a\u0642\u0644\u0642\u060c \u0647\u0630\u0647 \u0644\u064a\u0633\u062a \u0645\u0634\u0643\u0644\u0629 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627 \u2013 \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0646\u0627\u0633 \u0633\u064a\u0626\u064a\u0646 \u0641\u064a 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\u0644\u0644\u0645\u0627\u0644 \u0646\u0641\u0633\u0647.<\/p>\n<p>\u0644\u0630\u0644\u0643 \u0644\u0627 \u062a\u0643\u0646 \u0642\u0627\u0633\u064a\u0627 \u062c\u062f\u0627 \u0639\u0644\u0649 \u0646\u0641\u0633\u0643 \u0625\u0630\u0627 \u0643\u0646\u062a \u0645\u0639\u062a\u0627\u062f\u064b\u0627 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u063a\u064a\u0631 \u0639\u0642\u0644\u0627\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0645\u0627\u0644. \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u062f\u0641\u0639\u0646\u0627 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0641\u0637\u0631\u0629 \u0627\u0644\u0633\u0644\u064a\u0645\u0629\u060c \u0648\u0644\u0643\u0646 \u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646\u0646\u0627 \u0644\u0627 \u0646\u0633\u062a\u0637\u064a\u0639 \u0628\u0630\u0644 \u062c\u0647\u0648\u062f\u0627 \u0645\u0644\u0645\u0648\u0633\u0629 \u0644\u0641\u0647\u0645 \u0639\u064a\u0648\u0628\u0646\u0627 \u0648\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0644\u0636\u0628\u0637\u0647\u0627.<\/p>\n<p><strong>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0627\u062a \u0627\u0644\u0645\u0639\u0631\u0641\u064a\u0629\u060c \u0633\u0648\u0641 \u062a\u0643\u062a\u0634\u0641 \u0627\u0644\u062a\u0627\u0644\u064a:<\/strong><\/p>\n<ul>\n<li>\u0643\u064a\u0641 \u0627\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u0644 \u0645\u0646 \u0627\u0644\u062a\u0636\u0644\u064a\u0644 \u0628\u0634\u0623\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0643\u0627\u0646 \u0641\u0643\u0631\u0629 \u0633\u064a\u0626\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0634\u0631\u0643\u0629 \u062c\u064a \u0633\u064a \u0628\u064a\u0646\u064a (JCPenney)\u061b<\/li>\n<li>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0645\u062d\u0627\u0633\u0628\u0629 \u0627\u0644\u0639\u0642\u0644\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629\u061b \u0648<\/li>\n<li>\u0645\u0627 \u0647\u0648 \u0639\u0642\u062f \u064a\u0648\u0644\u064a\u0633\u064a\u0633 (Ulysses) \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0645\u0627\u0644.<\/li>\n<\/ul>\n<h4><span style=\"color: #800000;\"><strong>\u0648\u0645\u0636\u0629 \u0631\u0642\u0645 \u0662 \u2013 \u064a\u0646\u0628\u0639 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0639\u0642\u0644\u0627\u0646\u064a \u0645\u0646 \u0639\u062f\u0645 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u0626\u0644 \u0648\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u0645\u0641\u0631\u0637 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0644\u0644\u0642\u0650\u064a\u0645\u0629:<\/strong><\/span><\/h4>\n<p>\u0627\u0644\u0645\u0627\u0644 \u0647\u0648 \u0639\u0628\u0627\u0631\u0629 \u0639\u0646 \u0645\u0641\u0647\u0648\u0645 \u0645\u062c\u0631\u062f. \u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u062a\u0631\u064a\u0647 \u0627\u0644\u064a\u0648\u0645 \u0644\u0643 \u0642\u0637\u0639\u0629 \u0645\u0646 \u0627\u0644\u0648\u0631\u0642 \u0645\u0639 \u0628\u0639\u0636 \u0627\u0644\u0643\u062a\u0627\u0628\u0627\u062a \u0639\u0644\u064a\u0647\u0627 (\u0648\u0631\u0642\u0629 \u0646\u0642\u062f\u064a\u0629) \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062a\u063a\u064a\u0631 \u063a\u062f\u0627 \u0628\u0634\u0643\u0644 \u0643\u064a\u0631. \u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0642\u064a\u0645\u062a\u0647\u0627 \u0642\u062f \u062a\u062a\u0642\u0644\u0628\u060c \u0644\u064a\u0633 \u0647\u0646\u0627\u0643 \u0634\u0643 \u0641\u064a \u0623\u0646\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0627\u0644 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0645\u0627 \u064a\u0644\u0632\u0645 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647 \u062a\u0642\u0631\u064a\u0628\u0627 \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/p>\n<p>\u0645\u0639 \u0627\u0644\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u062c\u0645\u064a\u0639 \u064a\u0639\u0631\u0641 \u0623\u0646 \u0627\u0644\u0645\u0627\u0644 \u0645\u0647\u0645\u060c \u0641\u0625\u0646 \u0630\u0644\u0643 \u0644\u0627 \u064a\u0645\u0646\u0639\u0646\u0627 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0631\u0648\u062a\u064a\u0646\u064a\u0629 \u0641\u064a \u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0645\u0627\u0644 \u0628\u0634\u0643\u0644 \u0633\u064a\u0626. <strong>\u0625\u0630\u0646 \u0645\u0627 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628\u061f<\/strong><\/p>\n<p>\u0623\u062d\u062f \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0647\u0648 \u0623\u0646\u0647 \u0639\u0646\u062f\u0645\u0627 \u0646\u0634\u0639\u0631 \u0628\u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0634\u0631\u0627\u0621 \u0634\u064a\u0621 \u0645\u0627\u060c \u0646\u0627\u062f\u0631\u064b\u0627 \u0645\u0627 \u0646\u062a\u0648\u0642\u0641 \u0644\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a\u0645\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u0646\u0641\u0642 \u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0639\u0644\u064a\u0647. \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u060c \u062a\u064f\u0639\u0631\u0641 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0623\u062e\u0631\u0649 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0646\u0627 \u0634\u0631\u0627\u0624\u0647\u0627 \u0628\u062a\u0643\u0627\u0644\u064a\u0641 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https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr-768x486.jpg 768w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr-110x70.jpg 110w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr-261x165.jpg 261w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr-310x196.jpg 310w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr-521x330.jpg 521w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr-830x525.jpg 830w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/dan-ariely-dollars-and-sense-book-ftr.jpg 1171w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<h4><span style=\"color: #800000;\"><strong>\u0648\u0645\u0636\u0629 \u0631\u0642\u0645 \u0663 \u2013 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\u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0636\u0644\u0644\u064b\u0627.<\/p>\n<p>\u0641\u064a \u0639\u0627\u0645 \u0662\u0660\u0661\u0662\u0645\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0631\u0648\u062a\u064a\u0646\u064a\u0629 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u062c\u064a \u0633\u064a \u0628\u064a\u0646\u064a (JCPenney) \u0647\u064a \u062a\u0631\u0645\u064a\u0632 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0639\u0627\u062f\u064a\u0629\u060c \u062b\u0645 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0642\u0633\u0627\u0626\u0645 \u0648\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0644\u0625\u0639\u0627\u062f\u062a\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0642\u0650\u064a\u0645\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0642\u0633\u0627\u0626\u0645 \u0648\u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0643\u062f\u0644\u0627\u0644\u0627\u062a \u0642\u0650\u064a\u0645\u0629 \u0644\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646\u0647\u0645 \u064a\u062d\u0635\u0644\u0648\u0646 \u0639\u0644\u0649 \u0635\u0641\u0642\u0629 \u062e\u0627\u0635\u0629.<\/p>\n<p>\u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0639\u0627\u0645\u060c \u062a\u0648\u0644\u0649 \u0627\u0644\u0633\u064a\u062f \u0631\u0648\u0646 \u062c\u0648\u0646\u0633\u0648\u0646 (Ron Johnson) \u0645\u0646\u0635\u0628 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a. \u0644\u0645 \u064a\u0639\u062c\u0628 \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0633\u0648\u0646 \u0628\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0645\u0636\u0644\u0644\u0629\u060c \u062d\u064a\u062b \u0642\u0631\u0631 \u0623\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0639\u0627\u062f\u064a\u0629 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 &#8220;\u0639\u0627\u062f\u0644\u0629 \u0648\u0645\u0646\u0635\u0641\u0629&#8221;. \u0644\u0642\u062f \u062a\u062e\u0644\u0635 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u062e\u0641\u0636\u0629 \u0625\u0644\u0649 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u0639\u0627\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0633\u0639\u062f\u0627\u0621. \u0628\u0639\u062f \u0639\u0627\u0645 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u062a\u063a\u064a\u064a\u0631\u0627\u062a\u060c \u062e\u0633\u0631\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0634\u0647\u064a\u0631\u0629 \u062c\u064a \u0633\u064a \u0628\u064a\u0646\u064a (JCPenney) \u0645\u0628\u0644\u063a\u0627 \u0645\u0642\u062f\u0627\u0631\u0647 \u0669\u0668\u0665 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631\u0627\u060c \u0648\u0643\u0646\u062a\u064a\u062c\u0629 \u0644\u0630\u0644\u0643 \u062a\u0645 \u0637\u0631\u062f \u0627\u0644\u0633\u064a\u062f \u062c\u0648\u0646\u0633\u0648\u0646.<\/p>\n<p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0643\u0627\u0646\u062a \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0648\u0627\u0644\u0642\u0633\u0627\u0626\u0645 \u0625\u0634\u0627\u0631\u0627\u062a \u0648\u062f\u0644\u0627\u0644\u0627\u062a \u0642\u0650\u064a\u0645\u0629 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\u0645\u0636\u0644\u0644\u0629 \u2013 \u0646\u062d\u0646 \u0628\u0627\u0631\u0639\u0648\u0646 \u062c\u062f\u0627 \u0641\u064a \u062e\u062f\u0627\u0639 \u0623\u0646\u0641\u0633\u0646\u0627 \u0628\u0623\u0646\u0641\u0633\u0646\u0627.<\/p>\n<p>\u0641\u064a \u0643\u062a\u0627\u0628\u0647 \u0628\u0639\u0646\u0648\u0627\u0646: \u0627\u0644\u0623\u0643\u0644 \u0627\u0644\u0637\u0627\u0626\u0634 (Mindless Eating)\u060c \u064a\u0635\u0641 \u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0633\u064a\u062f \u0628\u0631\u0627\u064a\u0646 \u0648\u0627\u0646\u0633\u064a\u0646\u0643 (Brian Wansink) \u062a\u062c\u0631\u0628\u0629 \u062a\u0648\u0636\u062d \u0643\u064a\u0641 \u0623\u0646 \u0634\u0647\u064a\u0629 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u0639\u0644\u0627\u0642\u0629 \u0644\u0647\u0627 \u0628\u0645\u062f\u0649 \u062c\u0648\u0639\u0647\u0645 \u062d\u0642\u0627.<\/p>\n<p>\u0642\u0627\u0645 \u0627\u0644\u0633\u064a\u062f \u0648\u0627\u0646\u0633\u064a\u0646\u0643 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https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image-150x53.jpg 150w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image-768x272.jpg 768w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image-110x39.jpg 110w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image-310x110.jpg 310w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image-660x234.jpg 660w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image-1050x372.jpg 1050w, https:\/\/www.qatifscience.com\/wp-content\/uploads\/2022\/02\/Dan-Ariely-2017-hero-image.jpg 1440w\" sizes=\"auto, (max-width: 340px) 100vw, 340px\" \/><figcaption id=\"caption-attachment-14905\" class=\"wp-caption-text\"><span style=\"color: #0000ff; font-size: 8pt;\">\u0645\u0635\u062f\u0631 \u0627\u0644\u0635\u0648\u0631\u0629: 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\u062c\u0627\u0645\u0639\u0629 \u0645\u064a\u0646\u064a\u0633\u0648\u062a\u0627 (University of Minnesota) \u0648\u0643\u0644\u064a\u0629 \u0647\u0627\u0631\u0641\u0627\u0631\u062f \u0644\u0644\u0623\u0639\u0645\u0627\u0644 (Harvard Business School) \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u0643\u064a\u0646 \u0625\u0645\u0627 \u062a\u0646\u0627\u0648\u0644 \u0642\u0637\u0639\u0629 \u0634\u0648\u0643\u0648\u0644\u0627\u062a\u0629 \u0628\u0633\u0631\u0639\u0629 \u0623\u0648 \u062a\u0641\u0643\u064a\u0643\u0647\u0627 \u0628\u0628\u0637\u0621 \u0648\u062a\u0642\u0633\u064a\u0645\u0647\u0627 \u0625\u0644\u0649 \u0642\u0637\u0639 \u0642\u0628\u0644 \u062a\u0646\u0627\u0648\u0644 \u0627\u0644\u0637\u0639\u0627\u0645. \u0643\u0645\u0627 \u0642\u062f \u062a\u062a\u062e\u064a\u0644\u060c \u0641\u0625\u0646 \u0627\u0644\u0630\u064a\u0646 \u0633\u0644\u0643\u0648\u0627 \u0627\u0644\u0637\u0631\u064a\u0642 \u0627\u0644\u0628\u0637\u064a\u0621 \u0639\u0644\u0649 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\u0627\u0644\u062c\u0645\u064a\u0639 \u0625\u0644\u0649 \u0625\u064a\u062c\u0627\u062f \u0637\u0631\u0642 \u0630\u0643\u064a\u0629 \u0644\u0648\u0636\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0644\u0643\u0646 \u0643\u0644 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0648\u0627\u0644\u062d\u064a\u0644 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0646 \u062a\u0646\u062c\u062d \u0625\u0630\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062d\u0644\u064a \u0628\u0636\u0628\u0637 \u0627\u0644\u0646\u0641\u0633. \u0648\u0628\u062f\u0648\u0646\u0647\u0627\u060c \u0623\u0646\u062a \u0645\u0644\u0632\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u0627 \u0628\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0633\u064a\u0626\u0629.<\/p>\n<p>\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642 \u0644\u0632\u064a\u0627\u062f\u0629 \u0636\u0628\u0637 \u0627\u0644\u0646\u0641\u0633 \u0647\u064a \u0623\u0646 \u062a\u0628\u062f\u0623 \u0641\u064a \u0631\u0628\u0637 \u0646\u0641\u0633\u0643 \u0639\u0627\u0637\u0641\u064a\u064b\u0627 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644.<\/p>\n<p>\u0631\u0628\u0645\u0627 \u062a\u0639\u0644\u0645 \u0623\u0646 \u0646\u0641\u0633\u0643 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0633\u062a\u0643\u0648\u0646 \u0623\u0641\u0636\u0644 \u062d\u0627\u0644\u064b\u0627 \u0625\u0630\u0627 \u0644\u0645 \u062a\u062c\u0644\u0633 \u0623\u0645\u0627\u0645 \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0644\u064a\u0644\u0629 \u0648\u0644\u0645 \u062a\u062a\u0646\u0627\u0648\u0644 \u0646\u0635\u0641 \u0644\u062a\u0631 \u0645\u0646 \u0627\u0644\u0622\u064a\u0633 \u0643\u0631\u064a\u0645. \u0644\u0643\u0646 \u0647\u0630\u0627 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a \u0639\u0644\u0649 \u0645\u0627 \u064a\u0628\u062f\u0648 \u0639\u0627\u062f\u0629\u064b \u0628\u0639\u064a\u062f\u064b\u0627 \u062c\u062f\u064b\u0627 \u062c\u062f\u064b\u0627 \u0644\u062f\u0631\u062c\u0629 \u0623\u0646\u0643 \u062a\u0633\u062a\u0633\u0644\u0645 \u0644\u0644\u0625\u063a\u0631\u0627\u0621 \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644.<\/p>\n<p>\u0644\u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0645\u0642\u0627\u0648\u0645\u0629 \u0647\u0630\u0627 \u0627\u0644\u0625\u063a\u0631\u0627\u0621\u060c \u064a\u0642\u062a\u0631\u062d \u0627\u0644\u0628\u0631\u0648\u0641\u0633\u0648\u0631 \u0627\u0644\u0633\u064a\u062f \u0647\u0627\u0644 \u0647\u064a\u0631\u0634\u0641\u064a\u0644\u062f (Hal Hershfield) \u0645\u0646 \u062c\u0627\u0645\u0639\u0629 \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 \u0641\u064a \u0644\u0648\u0633 \u0623\u0646\u062c\u0644\u0648\u0633 (UCLA) \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u064b\u0627 \u2013 \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u062a\u0635\u0627\u0644 \u0639\u0627\u0637\u0641\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062e\u064a\u0644 \u0645\u062d\u0627\u062f\u062b\u0629 \u0623\u0648 \u0643\u062a\u0627\u0628\u0629 \u062e\u0637\u0627\u0628 \u0625\u0644\u0649 \u0646\u0641\u0633\u0643 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0623\u0646 \u062a\u062a\u062e\u064a\u0644 &#8220;\u0634\u062e\u0635\u064a\u062a\u0643 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629&#8221; \u0648\u062a\u0642\u062f\u0631 \u0641\u0648\u0627\u0626\u062f \u0642\u0631\u0627\u0631\u0643 \u0627\u0644\u0635\u0627\u0626\u0628 \u2013 \u0628\u0627\u0644\u0627\u0633\u062a\u0631\u062e\u0627\u0621 \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u062a\u0627\u0639 \u0628\u0627\u0644\u062a\u0642\u0627\u0639\u062f \u0641\u064a \u0631\u0627\u062d\u0629 \u0628\u0627\u0644\u060c \u0648\u0630\u0644\u0643 \u0628\u0641\u0636\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0647\u0627 \u0627\u0644\u064a\u0648\u0645.<\/p>\n<p>\u0643\u0645\u0627 \u0623\u0646\u0647 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u0648\u0641\u0642\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u064a\u062a \u0639\u0627\u0645 \u0662\u0660\u0660\u0665\u0645 \u0648\u0646\u064f\u0634\u0631\u062a \u0641\u064a \u062f\u0648\u0631\u064a\u0629 \u0639\u0644\u0648\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 (Management Science)\u060c \u062d\u064a\u062b \u062a\u0642\u0648\u0644 \u0627\u0644\u062f\u0631\u0627\u0633\u0629: \u0645\u0646 \u0627\u0644\u0645\u0631\u062c\u062d \u0623\u0646 \u0646\u0643\u0648\u0646 \u062d\u0631\u064a\u0635\u064a\u0646 \u0639\u0644\u0649 \u0627\u062f\u062e\u0627\u0631 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0625\u0630\u0627 \u062d\u062f\u062f\u0646\u0627 \u062a\u0627\u0631\u064a\u062e\u064b\u0627 \u0645\u062d\u062f\u062f\u064b\u0627 \u0644\u0644\u062a\u0642\u0627\u0639\u062f. \u0644\u0630\u0644\u0643 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0623\u0646 \u062a\u0642\u0648\u0644 \u0644\u0646\u0641\u0633\u0643\u060c &#8220;\u0633\u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0645\u0641\u064a\u062f\u0627 \u0641\u064a \u063a\u0636\u0648\u0646 \u0663\u0660 \u0639\u0627\u0645\u0627&#8221;\u060c \u0641\u0643\u0631 \u0641\u064a \u062a\u0627\u0631\u064a\u062e \u0645\u062d\u062f\u062f\u060c \u0645\u062b\u0644\u0627: &#8220;\u0662\u0663 \u0623\u063a\u0633\u0637\u0633 \u0662\u0660\u0664\u0668\u0645&#8221;.<\/p>\n<p>\u0647\u0646\u0627\u0643 \u0637\u0631\u064a\u0642\u0629 \u0623\u062e\u0631\u0649 \u0644\u062a\u0639\u0632\u064a\u0632 \u0636\u0628\u0637 \u0627\u0644\u0646\u0641\u0633 \u0648\u0647\u064a \u0625\u0639\u062f\u0627\u062f \u0639\u0642\u0648\u062f \u064a\u0648\u0644\u064a\u0633\u064a\u0633 (Ulysses). \u0643\u0645\u0627 \u062a\u0642\u0648\u0644 \u0627\u0644\u0623\u0633\u0637\u0648\u0631\u0629\u060c \u0645\u0646 \u0623\u062c\u0644 \u062a\u062c\u0627\u0648\u0632 \u0635\u0641\u0627\u0631\u0627\u062a \u0627\u0644\u0625\u0646\u0630\u0627\u0631 \u0648\u0623\u063a\u0627\u0646\u064a\u0647\u0627 \u0627\u0644\u0645\u063a\u0631\u064a\u0629 \u0648\u0644\u0643\u0646 \u0627\u0644\u0645\u0645\u064a\u062a\u0629\u060c \u062c\u0639\u0644 \u0627\u0644\u0628\u0637\u0644 \u0627\u0644\u064a\u0648\u0646\u0627\u0646\u064a \u0627\u0644\u0634\u0647\u064a\u0631 \u064a\u0648\u0644\u064a\u0633\u064a\u0633 \u064a\u0631\u0628\u0637 \u0637\u0627\u0642\u0645\u0647 \u0628\u0633\u0627\u0631\u064a\u0629 \u0633\u0641\u064a\u0646\u062a\u0647. \u0639\u0642\u062f \u064a\u0648\u0644\u064a\u0633\u064a\u0633 \u0647\u0648 \u0648\u0633\u064a\u0644\u0629 \u0644\u0646\u0632\u0639 \u0627\u0644\u0625\u063a\u0631\u0627\u0621 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0639\u062f\u0627\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u062c\u0631\u0627\u0626\u064a\u0629 \u0623\u0648 \u0647\u064a\u0643\u0644\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u0628\u062d\u064a\u062b \u0644\u0627 \u064a\u0643\u0648\u0646 \u0628\u0645\u0648\u062c\u0628\u0647 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0633\u064a\u0626 \u062e\u064a\u0627\u0631\u0627.<\/p>\n<p>\u0625\u0630\u0627 \u0643\u0646\u062a \u0636\u0639\u064a\u0641\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0626\u062a\u0645\u0627\u0646\u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u0639\u0642\u062f \u064a\u0648\u0644\u064a\u0633\u064a\u0633 \u0627\u0644\u062c\u064a\u062f \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643 \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u062e\u0635\u0645 \u0627\u0644\u0645\u0633\u0628\u0642\u0629 \u0627\u0644\u062f\u0641\u0639 \u0641\u0642\u0637. \u0623\u0648 \u060c \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0646\u0641\u0642 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0630\u0647\u0628 \u0625\u0644\u0649 \u062d\u0633\u0627\u0628 \u062a\u0648\u0641\u064a\u0631\u0643\u060c \u0641\u0642\u0645 \u0628\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u063a\u0631\u0627\u0621 \u0639\u0646 \u0637\u0631\u064a\u0642 \u0625\u0639\u062f\u0627\u062f \u0625\u064a\u062f\u0627\u0639 \u062a\u0644\u0642\u0627\u0626\u064a \u064a\u0623\u062e\u0630 \u0645\u0628\u0644\u063a\u064b\u0627 \u0645\u0639\u064a\u0646\u064b\u0627 \u0645\u0646 \u0643\u0644 \u0631\u0627\u062a\u0628 \u0627\u0644\u0649 \u062d\u0633\u0627\u0628 \u0627\u0644\u062a\u0648\u0641\u064a\u0631 \u0645\u0628\u0627\u0634\u0631\u0629.<\/p>\n<p>\u0641\u064a \u0639\u0627\u0645 \u0662\u0660\u0661\u0660\u0645\u060c \u0623\u0638\u0647\u0631\u062a \u062f\u0631\u0627\u0633\u0629 \u0646\u064f\u0634\u0631\u062a \u0641\u064a \u0645\u062c\u0644\u0629 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 (World Development) \u0623\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0623\u0646\u0634\u0623\u0648\u0627 \u062d\u0633\u0627\u0628\u0627\u062a \u062a\u0648\u0641\u064a\u0631 \u0622\u0644\u064a\u0629 \u0627\u0646\u062a\u0647\u0649 \u0628\u0647\u0645 \u0627\u0644\u0623\u0645\u0631 \u0625\u0644\u0649 \u062a\u0648\u0641\u064a\u0631 \u0668\u0661\u066a \u0623\u0643\u062b\u0631 \u0641\u064a \u063a\u0636\u0648\u0646 \u0627\u062b\u0646\u064a \u0639\u0634\u0631 \u0634\u0647\u0631\u064b\u0627 \u0641\u0642\u0637!<\/p>\n<p>\u0627\u0644\u0622\u0646 \u0648\u0628\u0639\u062f \u0623\u0646 \u0623\u0635\u0628\u062d \u0644\u062f\u064a\u0643 \u0641\u0647\u0645 \u0623\u0641\u0636\u0644 \u0644\u0633\u0628\u0628 \u0633\u0648\u0621 \u062a\u0639\u0627\u0645\u0644\u0646\u0627 \u0645\u0639 \u0627\u0644\u0645\u0627\u0644\u060c \u0641\u0642\u062f \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u062e\u062a\u0644\u0627\u0642 \u0627\u0644\u0623\u0639\u0630\u0627\u0631 \u0648\u0627\u0644\u0628\u062f\u0621 \u0641\u064a \u0623\u0646 \u0646\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0639\u0642\u0644\u0627\u0646\u064a\u0629.<\/p>\n<h4><span style=\"color: #800000;\">\u0648\u0645\u0636\u0629 \u0631\u0642\u0645 \u0667 \u2013 <strong>\u0627\u0644\u0645\u0644\u062e\u0635<\/strong> \u0627\u0644\u0646\u0647\u0627\u0626\u064a:<\/span><\/h4>\n<p><strong>\u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0648\u0645\u0636\u0627\u062a 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\u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630:<\/strong> \u0627\u0633\u062a\u0628\u062f\u0644 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0628\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0633\u064a\u0637\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u0641\u064a\u062f\u0629 \u0645\u062b\u0644 \u0627\u062a\u0628\u0627\u0639 \u0646\u0638\u0627\u0645 \u063a\u0630\u0627\u0626\u064a \u0633\u064a\u0621 \u064a\u062c\u0639\u0644\u0643 \u062a\u0642\u064a\u0633 \u0648\u062a\u062d\u0633\u0628 \u0643\u0644 \u0633\u0639\u0631\u0629 \u062d\u0631\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0647\u0648\u0648\u0633. \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u0648\u0646 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0645\u0639\u0642\u062f\u0629 \u0648\u0645\u062d\u062f\u062f\u0629 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\u0627\u0644\u0645\u0624\u0644\u0641 \u0627\u0644\u0623\u0648\u0644 \u2013 \u0627\u0644\u0633\u064a\u062f \u062f\u0627\u0646 \u0623\u0631\u064a\u0644\u064a (Dan Ariely): \u0647\u0648 \u0623\u0633\u062a\u0627\u0630 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0633\u0644\u0648\u0643\u064a \u0641\u064a \u0645\u0639\u0647\u062f \u0645\u0627\u0633\u0627\u062a\u0634\u0648\u0633\u062a\u0633 \u0644\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 (MIT). \u0638\u0647\u0631\u062a \u0623\u0639\u0645\u0627\u0644\u0647 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639 \u0641\u064a \u0627\u0644\u0645\u062c\u0644\u0627\u062a \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0641\u064a &hellip;<\/p>\n","protected":false},"author":4,"featured_media":13414,"comment_status":"open","ping_status":"open","sticky":false,"template":"single\/single-cat-Article.php","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-14901","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-19"],"_links":{"self":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/14901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14901"}],"version-history":[{"count":2,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/14901\/revisions"}],"predecessor-version":[{"id":14906,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/posts\/14901\/revisions\/14906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=\/wp\/v2\/media\/13414"}],"wp:attachment":[{"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qatifscience.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}